Presentation that I prepared on the next generation of two-way communication devices - the television/set-top box

1. Is the Television the
Next Two‐Way
Communication Tool?
Larry Golob
– Vice President, Business Development
March 3, 2010

2. 2
Who we are: We are the Recognized Leader
Enabling Real time IP Communications
Enabling Real‐time IP Communications
Over 235 Active
Over 235 Active Inventions & Patents
I i &P
Customers Worldwide Inventors of iSAC and
ISPs iLBC (IETF Standard)
Internet &
Internet & 14 Patents Granted &
14 Patents Granted &
Enterprise 14 Pending
Applications Award winning
Hardware p
products
Manufacturers
Established Worldwide
E bli h d W ld id
Hundreds of Millions of Users Worldwide
Hundreds of Millions of Users Worldwide
Founded in 1999 – Publicly Traded on Oslo Børs
Presence in North America, Europe & Asia

3. 3
Unified Communications are Becoming
Ubiquitous
Past Today
Location Independence, Network
Collaboration and Efficiency
Independence
Applications for discrete
pp Communication applications are
pp
business communications extending beyond the enterprise
Email
IM/Presence
/
Mobile
VoIP Multimodal
AnyPath
Mailbox
Web/Video
eb/ deo
Conferencing

4. 4
The New Communication Landscape
15M
176M
6.5M
17M
248M
400M
521M
1,057M

5. 5
Is the Television the Next Two‐Way Communication
Tool?
Any
Any Any
Any Any
Any
Device
“Any Play”
Architecture Platform
“You watch television to turn your brain off and you work on your
computer when you want to turn your brain on”
‐ Steve Jobs (2004)
( )

6. 6
Could Steve Jobs be Wrong?
Could Steve Jobs be Wrong?
LG Electronics announces
Cisco to enter the home
Netcast Entertainment
telepresence market
“Our consumers want their
“The addition of Skype to our televisions to be a 'one-stop
VIERA CAST offerings truly
g y shop
shop' for entertainment and
takes HDTV connectivity to a communication delivered with the
whole new level” - Panasonic highest quality” - Samsung

7. 7
The Good Old Days
The Good Old Days

8. 8
Modern Day
Modern Day

9. 9
Years it took the TV to reach 25 % market penetration
Years it took the Internet to reach 25 % market penetration

10. 10
Video Will Soon Be Everywhere
Collaboration Applications Desktop Conferencing
PC-Based VoIP Applications Mobile Devices

11. 11
Standard Technology has not Progressed by Leaps
and Bounds over the years…
and Bounds over the years

12. 12
HD Brings Everything into Focus – Maximizing the
User Experience
User Experience
So What’s Next?

13. 13
Recapturing the Living Room
• Redefining the Television Experience
• Social Engagement
Social Engagement
• Interactive Audience Participation
• Two‐way HD Voice and Video Quality

14. 14
Two‐Way Communication – it’s happening
• Engage, Interact & Grow Audiences
– Reality TV shows
– Talk Shows
– Sports
• Cost Savings
– Live or Satellite Truck Operators
– Man power
Man power
• Back‐Pack Journalism
– News Reporting with HD voice – not poor quality
h l
satellite or cell phone
• Q lit – HD V i & Vid
Quality HD Voice & Video

15. 15
What’s HD Voice?
• Today’s telephone quality
• HD voice
HD voice
HD Voice samples http://gipscorp.com/NAB
CD -Audio
GIPS HD Voice
Standard HD Voice
GIPS Improved Telephone Quality
Standard Telephone Quality
(PSTN)
200 - 3400 Hz
3,4
34 4 kHz 6.4-7.0
6 4 7 0 kHz 8 kH
kHz 22.1
22 1 kHz
“Quality means doing it right when no one is looking.”
‐H
Henry Ford
F d

16. 16
Two‐Way HD Voice & Video IP Communication
Design Considerations
Design Considerations
Speech Quality
Time to Market Cost
Quality
Ease of Use
Ease of Use Cost Signaling
Flexibility Infrastructure
Network
Features
Impairment
Power Device
Consumption Considerations
Lip
p
synchronization

17. 17
“It is not the strongest of the species that survives nor the
It is not the strongest of the species that survives, nor the
most intelligent that survives. It is the one that is the most
adaptable to change” – Charles Darwin