What is UX design?

•

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John Horstman

An introduction to the field of UX, presented to Nashville Research Club by John Horstman on April 28, 2013

Design

UX includes...
?
Hardware
Service
Software
Support
n

Interface
How should this button look?
Image by Marc Hemeon: https://medium.com/design-ux/77eb4f9a439d

User experience
OK
Should there be a button here?

Image by Flickr user jbgeronimi: http://www.flickr.com/photos/jbgeronimi/6363087361/

How software used to be designed
+
Right image by Flickr user Victor1558: http://www.flickr.com/photos/76029035@N02/6829492057/
Programmer Businessman
Left image from memegenerator.net

Two big problems
1. No one responsible for user happiness.
2. Good design wasn’t worth the cost.

Image by Flickr user johnwilliamsphd: http://www.flickr.com/photos/17669664@N05/6170526657/

$1 on UX =
$2–100 in return
Glib & Pressman cited on UX Passion:
http://www.uxpassion.com/blog/strategy-concepts/ux-roi-user-experience-return-on-investment

$300,000,000in additional revenue by allowing customers to
check out without logging into an account
http://www.uie.com/articles/three_hund_million_button/

How UX design works
Or, what do UX designers
do all day?

Images and data by Kyle Rush: http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing/

Thanks!
JohnHorstman.com
KodiakLearning.com

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Q4-W4-SCIENCE-5 power point presentation

ZenSeloveres

What is UX design?

1. What is UX design?John Horstman Nashville Research Club April 2013

2. UX = User Experience

3. UX includes... ? Hardware Service Software Support n

4. Interface How should this button look? Image by Marc Hemeon: https://medium.com/design-ux/77eb4f9a439d

5. User experience OK Should there be a button here?

7. UX Design Tech Cognitive Science

8. Human Factors

9. Image by Flickr user jbgeronimi: http://www.flickr.com/photos/jbgeronimi/6363087361/

10. How software used to be designed + Right image by Flickr user Victor1558: http://www.flickr.com/photos/76029035@N02/6829492057/ Programmer Businessman Left image from memegenerator.net

11. Two big problems 1. No one responsible for user happiness. 2. Good design wasn’t worth the cost.

12. Image by Flickr user johnwilliamsphd: http://www.flickr.com/photos/17669664@N05/6170526657/

13. Good UX is a competitive advantage

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16. Good UX is a financial advantage

17. $1 on UX = $2–100 in return Glib & Pressman cited on UX Passion: http://www.uxpassion.com/blog/strategy-concepts/ux-roi-user-experience-return-on-investment

18. $300,000,000in additional revenue by allowing customers to check out without logging into an account http://www.uie.com/articles/three_hund_million_button/

19. How UX design works Or, what do UX designers do all day?

20. Research Design Test

21. Usability research

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26. Design

27. Start rough Work quickly Get feedback

28. Wireframing

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30. Rapid Prototyping