Hook • Hold • Payoff - a Simple Framework for Better Storytelling
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A short presentation for my weekly mini-webinars (The Hump Day Coffee Break). Learn more and sign up here: http://www.johnhaydon.com/subscribe/
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Hook • Hold • Payoff - a Simple Framework for Better Storytelling
- 1. Hook • Hold • Payoff: A Framework for Better Stories
- 2. johnhaydon.com Hook • Hold • Payoff: A Framework for Better Stories Checklist Why is storytelling important? Hook Hold Payoff Q&A
- 3. johnhaydon.com Hook • Hold • Payoff: A Framework for Better Stories Why is storytelling important? • Stories are the glue that sticks people together • Stories invite a relationship • Stories are remembered • Stories motivate action “People have forgotten how to tell a story. Stories don't have a middle or end and anymore do you usually have a beginning that never stops beginning.” – Steven Spielberg
- 4. johnhaydon.com Hook • Hold • Payoff: A Framework for Better Stories Why is storytelling important? • Hook • Hold • Payoff
- 5. johnhaydon.com Hook • Hold • Payoff: A Framework for Better Stories The Hook • Introduce protagonist • Relatable and human • Triggers emotion • Instantly understood I know that feel bro…
- 6. johnhaydon.com Hook • Hold • Payoff: A Framework for Better Stories The Hook • Introduce protagonist • Relatable and human • Triggers emotion • Instantly understood
- 7. johnhaydon.com Hook • Hold • Payoff: A Framework for Better Stories The Hold Wait for it… • Holds their attention • Protagonist’s goals • Potential obstacles (internal and external) • Presents plot questions
- 8. johnhaydon.com Hook • Hold • Payoff: A Framework for Better Stories The Hold • Holds their attention • Protagonist’s goals • Potential obstacles (internal and external) • Presents plot questions
- 9. johnhaydon.com Hook • Hold • Payoff: A Framework for Better Stories I feel better now… The Payoff • Goal is reached • Resolution of plot questions • Invites participation • Includes call-to-action
- 10. johnhaydon.com Hook • Hold • Payoff: A Framework for Better Stories The Payoff • Goal is reached • Resolution of plot questions • Invites participation • Includes call-to-action
- 11. johnhaydon.com Hook • Hold • Payoff: A Framework for Better Stories Other examples
- 12. johnhaydon.com Hook • Hold • Payoff: A Framework for Better Stories Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA. Instructor at Marketing Profs University, regular contributor at Social Media Examiner Author: Facebook Marketing for Dummies, 3rd and 4th Editions Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chamber of Commerce. Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation. About John