A short presentation for my weekly mini-webinars (The Hump Day Coffee Break). Learn more and sign up here: http://www.johnhaydon.com/hdcb

1. 5 Tips for Curating Content From Other Facebook Pages

2. 5 Tips for Curating Content From Other Facebook Pages
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Benefits of curating content from other pages
Tip #1: Use graph search to find top pages and posts your fans like
Tip #2: Use Facebook Insights to source top posts
Tip #3: Create an interest list of top pages
Tip #4: Modify and scheduling curated content
Tip #5: Seek balance between creation and curation
What we’ll talk about:

3. 5 Tips for Curating Content From Other Facebook Pages
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
• Saves time creating content, by mixing in curated content.
• Saves money creating content (images, video, copy, etc).
• Engages your community by sharing content they already like.
• Adds a smidgen of altruism to the brand.
Benefits of curating content from
other pages

4. 5 Tips for Curating Content From Other Facebook Pages
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Tip #1: Use graph search to find top
pages and posts your fans like
• Graph search allows you to research fans.
• Most popular pages, interests, groups, etc.
• Engages your community by sharing content they already like.

5. 5 Tips for Curating Content From Other Facebook Pages
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
• Favorite interests of people who like [your org]
• Favorite interests of people who like [your org] and [other org]
• Groups joined by women who like [your org]
• Pages liked by women (people, men) who like [your org]
• Posts liked by people who like [your org]
• Posts shared by people who like your page
• Fans of [your org] and [another org]
• Restaurants in [your city] visited by people who like [your org]
Tip #1: Use graph search to find top
pages and posts your fans like

6. 5 Tips for Curating Content From Other Facebook Pages
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Tip #2: Use Facebook Insights to
source top posts
• Add pages that are best sources.
• Insights will instantly show you top
posts for the past 7 days.
• Share or modify posts.

7. 5 Tips for Curating Content From Other Facebook Pages
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
• Interest lists are hand-curated lists of people or pages.
• Interest lists allow you to see the most recent posts
from all pages in that list.
• Interest lists can be public or private.
Tip #3: Create an interest
list of top pages

8. 5 Tips for Curating Content From Other Facebook Pages
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
• Interest lists are hand-curated lists of people or pages.
• Interest lists allow you to see the most recent posts
from all pages in that list.
• Interest lists can be public or private.
Tip #3: Create an interest
list of top pages

9. 5 Tips for Curating Content From Other Facebook Pages
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
• Interest lists are hand-curated lists of people or pages.
• Interest lists allow you to see the most recent posts
from all pages in that list.
• Interest lists can be public or private.
Tip #3: Create an interest
list of top pages

10. 5 Tips for Curating Content From Other Facebook Pages
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
• Don’t limit your curated content to sharing.
• Remix content as your own post.
• Write drafts and / or schedule posts.
Tip #4: Modify and scheduling
curated content

11. 5 Tips for Curating Content From Other Facebook Pages
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
• Don’t limit your curated content to sharing.
• Remix content as your own post.
• Write drafts and / or schedule posts.
Tip #4: Modify and scheduling
curated content

12. 5 Tips for Curating Content From Other Facebook Pages
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
• Don’t limit your curated content to sharing.
• Remix content as your own post.
• Write drafts and / or schedule posts.
Tip #4: Modify and scheduling
curated content

13. 5 Tips for Curating Content From Other Facebook Pages
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
• Your content should drive traffic to your website.
• Shared content should be to engage fans.
• Mix depends on your strategy, goals, resources.
Tip #5: Seek balance between
creation and curation

14. 5 Tips for Curating Content From Other Facebook Pages
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing
and online fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd and 4th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s
BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of
Philanthropy, NetworkForGood and various local Chamber of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental
Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community
TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts,
Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.