Personal Trainers Sales and Marketing Guide. Designed to give a visual aid, or check list for Personal Trainers who want to make sure they are doing the right thing for their business. Personal Trainers often find marketing and selling difficult. These small visual guides on how Personal Trainers can work on marketing and selling could be just what is needed. www.fasterglobal.com is where this will appear.

1. Personal Training Success
A business focused approach

2. A Business Focused Personal Trainer
Great product
Great service
Great sales skills
Great marketing
Great story told often

3. A Great Product
Great Product

4. Great Service
Defines Unspoken
Expectations
Beyond Expected
Service
Defines - Personal Training
A session of exercise
Pre planned
Safe
Unspoken - Service
Knowledgeable Trainer
Appropriate Workout
Professional
Beyond Expectations
E-book
Home workouts
Achievers T-shirt

5. Great Sales Skills - Connecting the dots!
Building
Rapport
Delivering
your price
Asking for the
money
Nudging the
client to buy
Knowing
when not to
sell
Active
Listening
Voice Control Posture
Controlling
your primal
urge
Keeping
your client
interested
Proving
Knowledge
Selling
yourself
(Trust)
Proving you
care
Appealing to
logic
Appealing to
Emotions

6. Marketing
Seminars
Charity Gifts
Business Networking
Always busy brand

7. A Great Story Told Often

8. Fasters 4 Levels of Support
Basic Level - Do it Yourself with ebook and video
Intermediate - We do it for you, then you look after it
Elite Level - We do it all and you sit back!
Studio/ Health Club Level - Have a co-branded e-
learning site

9. Basic Level - DIY
Online help lectures (30+ on Wordpress and more
delivered within 5 days of your request)
200 page e-book with info on building your product,
service, sales and marketing
Chapters on setting up and getting business from
Facebook, Google+, Twitter, Linked In, Youtube,
Pinterest and SEO

10. Intermediate Level - Leave it To Us!
We set up your website, social media profiles (youtube,
Facebook, Twitter and Linked In) and then we set up a
month worth of blogs
Online help lectures (30+ on Wordpress and more
delivered within 5 days of your request)
200 page e-book with info on building your product,
service, sales and marketing
Chapters on setting up and getting business from
Facebook, Google+, Twitter, Linked In, Youtube,
Pinterest and SEO

11. Elite Level - We run it for you!
We set up your website, social media profiles (youtube, Facebook, Twitter,
Instagram, Pinterest, Digg It and Linked In) then we link each of these to
automatically post your blogs, which we write 3 times a week for you.
We set up your AustraliaWOW profile and build adverts for the service, working
with you to get the right niche so you have an online product (*it is your
responsibility to run this and pay for the facebook ads, we got your membership
fees though)
Online help lectures (30+ on Wordpress and more delivered within 5 days of your
request)
200 page e-book with info on building your product, service, sales and marketing
Chapters on setting up and getting business from Facebook, Google+, Twitter,
Linked In, Youtube, Pinterest and SEO

12. Club/ Studio Level - E-learning
This system will get your trainers the best training in the industry at an incredibly affordable rate. It will also
allow you to get external trainers trained up which will help you find new trainers, raise the status of your
business in the area and also bring in an extra source of income.
Based on 5 trainers in your club, an increase of $50 a month in rent (or £30) will make the system break even
year one and give you a $2000 profit (or £1400) year two and onwards!
We set up an e-learning site, co-branded, featuring all of our courses
You pay a yearly license and get as many of our coach level course spaces as you want throughout the year
If you have an FTE (FASTER Training Expert) or Course Director near you, or you want to qualify one up in your
club then you can deliver all the live versions of the courses too.
Each course will be registered as an online course with continuing education credits with the companies of
your choice **
If you want to deliver live training we will help you register your live training independantly
This service is application only, so if you are interested then contact John@fasterglobal.com for more
information.
** the awarding body you choose may not accept our courses. We will register with most companies in the UK
and US anyway, however if your registeresd awarding body is not covered we may have to charge extra to get
recognised. We are applying for Reps UK, NASM, NSCA, ACE currently for each course.