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Scred’s Lessons
Kristoffer Lawson, Co-Founder Scred

         setok@scred.com
         twitter.com/Setok
Helping Groups Manage Money

     www.scred.com
   twitter.com/Screditor
Examples

Flatmates    Bands     Organisers
Mistakes We Didn’t
      Make
#1 Not trying
#2 Thinking it’s easy
#3 Waiting ages to
    launch
#4 Spending a lot
#5 Having low
  ambitions
#6 Not reaching the
      world
#7 Outsourcing the
      tech
#8 Giving up
Mistakes We Have
     Made
#1 Usability, usability
#2 No clear ‘leader’
#3 Not using most
familiar technology
#4 Not measuring
    metrics
#5 Not immediately
applying for TEKES
Marketing a Startup
Marketing a Startup
•   Involvement
Marketing a Startup
•   Involvement
•   Passion
Marketing a Startup
•   Involvement
•   Passion
•   Authenticity
Marketing a Startup
•   Involvement
•   Passion
•   Authenticity
•   Product
Marketing a Startup
•   Involvement
•   Passion
•   Authenticity
•   Product
•   Originality
Get In Touch!
•   Scred releasing a new interesting sub-product
•   Looking for launch partners:
•   Event organisers
•   Associations
•   Bands
Kristoffer Lawson
   setok@scred.com
   twitter.com/Setok
    www.scred.com

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Scred presentation @ MarketingTalks