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The Business Value of Podcasting for Corporate Organizations John C. Havens VP, Business Development  BlogTalkRadio   Paolo Tosolini New Media Business Manager Microsoft
Quick Tech Facts ,[object Object],[object Object],[object Object],[object Object]
Podcasts are here to stay ,[object Object]
Podcasts are no longer Niche ,[object Object]
Podcasts are no longer Niche ,[object Object]
Podcasts  are  Used for Business ,[object Object]
Podcasts  are  Used for Business ,[object Object]
Podcasts  are  Used Internally ,[object Object]
Overview of Microsoft Academy Team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NEW
What is Academy Mobile? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Process to create a podcast User generated content Academy Mobile Studio Do-It-Yourself editing or Studio post-production Academy Mobile site
How we launched Academy Mobile ,[object Object],[object Object]
How we launched Academy Mobile ,[object Object],[object Object],[object Object],[object Object]
Success Metrics & Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your competitors are/will be podcasting ,[object Object],[object Object],[object Object]
Pros of Audio Podcasting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reasons to Podcast, B2C ,[object Object],[object Object],[object Object]
Reasons to Podcast, B2B ,[object Object],[object Object]
Reasons to Podcast, B2B ,[object Object],[object Object]
Return On Investment - Savings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Return On Investment - Branding ,[object Object],[object Object],[object Object]
Return On Investment – Transparency/Trust ,[object Object],[object Object],[object Object]
Return On Investment - Lead Generation ,[object Object],[object Object]
More Questions? Please join us in the Exhibit Hall near the coffee area after our discussion.  Thank you!
Conclusion ,[object Object],[object Object],[object Object]

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The Value of Podcasting for Enterprise and Corporate Uses

  • 1. The Business Value of Podcasting for Corporate Organizations John C. Havens VP, Business Development BlogTalkRadio Paolo Tosolini New Media Business Manager Microsoft
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  • 14. Process to create a podcast User generated content Academy Mobile Studio Do-It-Yourself editing or Studio post-production Academy Mobile site
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  • 27. More Questions? Please join us in the Exhibit Hall near the coffee area after our discussion. Thank you!
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