Twitter For Business Slideshare

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John Robb

Introduction to twitter and microblogging.

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Twitter for Business How can microblogging help me?

A network of like minded individuals connected via Internet tools, all of whom have a genuine interest in the interactions that underpin the value of the network. Old media is a lecture – social media is a conversation. What is Social Media?

What is Twitter? Blog or Website Microblogging

Do you use? Facebook Linked In Plaxo Buzz Yahoo Myspace You Already Microblog

Ambient Intimacy Where updates What updates When updates Broadcasting Sharing Non-personal Real-Time Search Time sensitive Bi-directional What can I use Twitter for?

By keyword By hashtag (#jobs) By location Use Advanced Search Contribute to the database Real-time Search

Build stronger relationships Attending a conference? Which session are you in Did you ask a question Away on Vacation? When are you leaving Have you returned Great meeting? Repeat a common client question and link to answer Ambient Intimacy

Broadcasting What to broadcast? Why broadcast? Sharing provides value to your audience Demonstrates domain expertise Creates recency in the mind of your followers Available Jobs Interesting website Instructional video Important blog Milestones Local eyewitness news Anything of note that is interesting to your followers

Job postings Companies hiring Graduating classes Statistics Seminars / Conferences Promotions Eyewitness News / Traffic/Weather Questions / Answers Tips / Advice Links of interest 10 Themes Anyone Can Use

Real-time Search Look for things of interest to you Become a Follower Follow 10 people you find interesting Build a following Have something to say Appeal to a target audience Develop your “voice” funny, direct, easy going, stressed out, laid back, insider, go to person Where to Start?

Follow people that follow your competitors Follow reporters from your industry Follow your contacts Focus on Connectors & Mavens Retweet people you want as followers Tweet using industry hashtags Thank retweets Lead, follow our get out of the way

Link to content instead of creating it Link to your followers content Blogs Tweets Flickr Slideshare Links Are Currency ,[object Object]

Link to people that have followers,[object Object]

Engage Enlighten Educate Developing Your Voice

Pictures Directories Schedule (socialoomph) Profiles Integrations Extending Twitter

Yfrog tweetPhoto Twitpic Flickr Pictures & Video

Twellow Justtweetit twitdir Wefollow Directories

Schedule tweets Vet followers Keyword Alerts A goofy name but a handy service

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Twitter For Business Slideshare

1. Twitter for Business How can microblogging help me?

2. A network of like minded individuals connected via Internet tools, all of whom have a genuine interest in the interactions that underpin the value of the network. Old media is a lecture – social media is a conversation. What is Social Media?

3. What is Twitter? Blog or Website Microblogging

4. Do you use? Facebook Linked In Plaxo Buzz Yahoo Myspace You Already Microblog

5. Ambient Intimacy Where updates What updates When updates Broadcasting Sharing Non-personal Real-Time Search Time sensitive Bi-directional What can I use Twitter for?

6. By keyword By hashtag (#jobs) By location Use Advanced Search Contribute to the database Real-time Search

7. Build stronger relationships Attending a conference? Which session are you in Did you ask a question Away on Vacation? When are you leaving Have you returned Great meeting? Repeat a common client question and link to answer Ambient Intimacy

8. Broadcasting What to broadcast? Why broadcast? Sharing provides value to your audience Demonstrates domain expertise Creates recency in the mind of your followers Available Jobs Interesting website Instructional video Important blog Milestones Local eyewitness news Anything of note that is interesting to your followers

9. Job postings Companies hiring Graduating classes Statistics Seminars / Conferences Promotions Eyewitness News / Traffic/Weather Questions / Answers Tips / Advice Links of interest 10 Themes Anyone Can Use

10. Real-time Search Look for things of interest to you Become a Follower Follow 10 people you find interesting Build a following Have something to say Appeal to a target audience Develop your “voice” funny, direct, easy going, stressed out, laid back, insider, go to person Where to Start?

11. Follow people that follow your competitors Follow reporters from your industry Follow your contacts Focus on Connectors & Mavens Retweet people you want as followers Tweet using industry hashtags Thank retweets Lead, follow our get out of the way

12.

13. Pictures

14. Videos

15. Stats

16.

17. Engage Enlighten Educate Developing Your Voice

18. Pictures Directories Schedule (socialoomph) Profiles Integrations Extending Twitter

19. Yfrog tweetPhoto Twitpic Flickr Pictures & Video

20. Twellow Justtweetit twitdir Wefollow Directories

21. Schedule tweets Vet followers Keyword Alerts A goofy name but a handy service

22. Link in your twitter profile to corporate site used elsewhere, creates backlinks Include a link from your other social media profiles to your twitter account Profile Advantages

23. Facebook Linkedin Plaxo Yahoo Buzz Write Once, Publish Many

24. Need help? John A Robb jrobb@seoexpertise.ca http://twitter.com/johnarobb Thank you

Twitter For Business Slideshare

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Twitter For Business Slideshare