The NxT Media
From our earliest moments in life it is story that connects us. At the core we all yearn for a good tale. Its primitive, visceral and it crosses ever culture in the world. Once story was only spoken then it colored the walls of the caves. As story grew it moved from an oral tradition to a written tradition. From rocks to paper the preservation of language (and by extension human history and culture) flourished with the advent of the printing press. Bound to a page, communication gave rise to mass communication. First through books, newspapers, and magazine. Now as it matures, along with its media savvy consumer, it now springs forth story worlds across all media platforms. Media is ever changing and that evolution only seem to be accelerating. Traditional media, new media, social media these paradigms are now an amalgam of multi-platform media consumption referred to as Transmedia. Transmedia is: multi-platform storytelling where each channel tells a different aspect of the story and is optimized for that platform while building out a larger storyworld. The title of this presentation is based upon a theorem: New Media x Traditional Media = NxT Media The evolution of media is exponential and is played out over multiple platforms. Our media diet will not be one to sacrifice the other but an extension and maturation of our pallets .
Recomendados
Recomendados
Mais conteúdo relacionado
Último
Último (20)
Destaque
Destaque (20)
The NxT Media
- 1. source: digitalFRANCE THE NxT MEDIA Communicators Conference
- 2. JOURNEY How I Got Here
- 4. TECHNOLOGY EVANGELIST The Digital Universe Powered By ManyOne
- 5. THE POWER OF STORY We All Yearn for a Good Tale source: Torbein
- 6. WIRED FOR STORY Our Brain is Hardwired to Respond to Story source: illuminaut
- 8. source: Adibu456 STORY IS ANCIENT Story Grew from Oral Tradition
- 9. source: twm1340 & Infrogmation PRINTED MEDIA The Rise of Mass Communication source: cibergaita
- 10. EVOLUTION OF MEDIA Media is Ever Changing and That Evolution only Seem to be Accelerating source: stuckincustoms
- 11. TRANSMEDIA STORYTELLING Stories that Leverage the Power of the Platforms they are Told on
- 12. Theorem New Media x Traditional Media = NxT Media source: Mammaoca2008
- 13. MEDIA MATH A Simple Equation with Complex Variables source: Unloveable
- 14. OH NO WATCH OUT TV IT’S THE WEB TV is Just Fine source: Fatanera
- 15. CHANGING LANDSCAPE Rich Soil and A Fertile Future source: Stuckincustoms
- 16. source : Ebayink CHANGING AUDIENCE A Change in our Consumption Patterns
- 17. N.I.M.B.L.E. Navigating Interactive Media Beyond Linear Experiences
- 18. VIDEO CONSUMPTION Moving Beyond the Traditional Linear Viewing Experience source: lilymonster
- 19. MULTI-PLATFORM CONSUMER Majority of U.S. Mobile Subscribers own Smartphones.
- 20. MOBILE BOOMERS 51 Percent of Mobile Owners Over the Age of 55 now Own Smartphones source: quinnanya
- 21. MULTIPLE SCREENS The Glow We Gather Around
- 22. EMOTIONAL RESPONSE The Screen Draws us Together at Times of Tragedy source: cayusa
- 23. PARTY SCREENS Share the Experience with our Community. source: orphanjones
- 24. CONSTANT MEDIA A Heightened State of Media Engagement source: Stuck in Customs
- 25. CONTENT SHIFT A Change in Production and Distribution
- 26. THINK Like a Media Company
- 27. STORY STRUCTURES The Basic Structure of Story STORY Climax Beginning Middle End Core/Sub-Plot Conflict CulturalContext Primary / Secondary Characters Resolution RisingAction FallingAction
- 28. CORE NARRATIVE What is the at the Core of the Stories We Tell source: chrisnitzphotography
- 29. EVALUATE CURRENT LANDSCAPE What is the at the Core of the Stories We Tell
- 30. MAPPING YOU STORY Leveraging what was Learned from our Evaluation to Construct a Solid Plan
- 31. STORY BIBLE How to Develop Canon and Enrich the Audience Experience while Maintaining Narrative Continuity
- 32. DEPTH TO STORY Richer Narrative and Character Development source: Stuckincustoms
- 34. TRANSMEDIA SUCESS Coke Daily Drinkers +7.3% and Purchase Intent +5.3%
- 35. RESEARCH THE CUSTOMER IS ASKING Coke Daily Drinkers +7.3% and Purchase Intent +5.3%
- 36. FUTURE Where Do We Go from Here
- 37. TELLING A STORY Richer Narrative and Character Development
- 38. CONSTANT MEDIA A Heightened State of Media Engagement source: stuckincustoms
- 39. THANK YOU