The details can be found in <a>http://pramugari.info/</a>. The slide is about the various jobs available in an airline. Due to the complexity of the operation, the airline will require various skills that include the traditional marketing and sale and the accounting and finance skills. It will also require airlines' specific knowledge such as the flight operation and maintenance

1. By: Joha Rahman
http://pramugari.info/

2. Nature of jobs in airlines
• Variety of functions – airline will have multiple
groups of staff to meet the traditional corporate
needs and the airlines’ specific requirements
• Multiple competencies – multiple groups of
skills required to run the airlines.
• Highly technical – Some of the skills are highly
technical and very specific to airlines

3. Sales and Marketing
• One of the necessary functional group in an airline.
• The group will determine the market and the market
needs.
▫ E.g the transatlantic segment forecasted to have 200
million students travelling in 2010. and the
characteristic of this students travelers are …. Price
sensitive… etc.
• Manage the sale office – e.g SIA sale office in
London will cover Britain and Ireland.
▫ E.g The sale target for Britain and Ireland is 200
millions pounds for 2010. In April, we are 10@ below
target.
(all figures were plucked from the sky for examples only)

4. Customers Services
• Traditionally responsibility are divided into 3
groups:
▫ Purchase of the tickets and before it – Handle and
managed by the Sale Personnel and Sale Group.
▫ After the sale but have not board the aircraft –
handled by the Traffic Services (known as Ground
Services)
 Also handle passenger after a flight.
▫ Boarded the aircraft until disembark – by the
cabin crew .

5. Aircraft Maintenance
• The aircrafts maintenance can be divided into 3
areas:
▫ Base Maintenance – for heavy works. The
maintenance schedule will specify the time for the
heavy checks to be done. This checks are known as
C and D checks.
▫ Line Maintenance – Lighter groups of works for
activities at the terminals, Check A and B
▫ Workshops – repair and works on the components
and the engines.

6. Flight Operation
• Responsible for the flying activities of the aircrafts.
• Include the functions of quality controls, planning,
operation and the supporting activities.
• Quality Control – can include the training function,
competencies checks, reporting and investigations.
• The airlines time table and schedules are the work of
different groups including marketing, finance, flight
operation and maintenance.

7. Accounting and Finance
• Accounting – will handle the transaction after
the sales had been made.
▫ Include invoicing, recovery of debts, collections
▫ Financial Reporting as required by the law. E.g
annual financial report on profit and loss, balance
sheet and cash flow. Include major activities for
the interest of share holders and financers.
• Finance – will be more interested in the source
and application of fund. Example,Finding the
funds to support the fleet expansion plan

8. Catering
• This the kitchen of the airlines, can be a very big
establishment.
• Need to comply to the health and legal
requirements.
• Some airline choose to outsource the
procurement of the foods.

9. ICT
• IT and Communication is the life blood of the
airline.
• Major investment especially in the areas to
manage the sales and managing the passengers.
• The sale is moving towards self service –
passengers can made direct purchase through
internet and save the 7 % middle man cost.

10. Cargo Logistics
• Cargo section is very competitive sector.
• Require long term contracts with vendors to
make it viable.
• Many airlines have a small group of staff to
manage Cargo. Additional cargo aircrafts can be
added if the segment is profitable

11. Corporate Services
• Consists of multi groups to support the
corporate. The groups can include:
▫ Hr functions – recruitment, development, benefits
▫ Legal functions – manage the legal issues and
liaise with external legal firms
▫ Manage projects

12. The Author
• Joha email : mktg@joharahman.com
• Web site: http://pramugari.info/
The author had work with an
international airline for more than 35
years in various capacity, the last 10
years in Training
and development.

13. The Author
• Joha email : mktg@joharahman.com
• Web site: http://pramugari.info/
The author had work with an
international airline for more than 35
years in various capacity, the last 10
years in Training
and development.