This 11 slide pitch deck aims to win over investors by telling a compelling problem-solution story. It includes slides on defining the problem being solved, the startup's solution and unique value proposition, target market and revenue streams, competition, go-to-market strategy, the founding team, financial projections showing how funds will be used, existing traction or demo, and a strong concluding slide reminding investors of the opportunity.

1. The only 11 slides you’ll
need in your pitch deck
Johan Zammit
j.zammit@smartstudios.io

4. Aim :
To Win The Hearts & Minds Of
Investors
To Excite Them To Be Part Of Your Startup

5. 1. Welcome Slide
“We’re The Uber Of X” In 1 Sentence
This Is What We Do
(like a 140 character tweet)

6. 2. The Problem You
Are Solving
.. through a story
Get them to feel the pain.

7. 3. Your Solution
Your Vision
How you alleviate the pain

8. What Is Your USP?
Solving A Problem Is Not Enough
What’s Your Magic / Secret Sauce / IP?
Forget saying “We have first-mover advantage.”

9. 4. Target Audience
Addressable Market
How Much Each Customer Spends On “Your” Problem At The Moment?
Forget Saying “1% Of The Market Will Be Enough”

10. 5. Revenue Streams
How will you make money?
Who pays for the product/service?
Unit economics

11. 6. Competition
Do not “hide” competitors

12. 7. Customer Acquisition
Go-To-Market Strategy
Customer Acquisition Costs

13. 8. The Team
They Invest In You
Not In Your Product
So Show Your Passion + Expertise

14. 9. Financial Projections
Ask For Money & Explain How Will
You Use The Funds Raised?
+ Key Metrics To Reach
Keep projections realistic

15. 10. Traction/Demo
What’s The Status So Far?
(Don’t Seek Investment Too Early)

16. 11. Strong Ending
Bring It All Together
Investing = Opportunity
What Is The One Thing You Want Them To Remember?
*How Will You Book A Next Meeting With The Investors?

17. Pitch
Perfect
Johan Zammit
j.zammit@smartstudios.io