From disposable content to brands becoming media outlets, I spoke with the PRSA about new trends happening in the digital space from BLKBOXLabs clients and others in the digital space.

2. A Digital Branding Agency
A company or product is not simply the facade that is most visible to an audience or consumer, but the
outcome of a series of events, iterations and decisions that ultimately define who or what said company or
product is. Much like a black box in an airplane fully understanding the process of a
flight, BLKBOXLabs, puts great effort and intention into fully understanding and taking part in the
events, iterations and decisions that ultimately define our partners and their products.
We seek to actively serve as a creative partner in thinking not simply about today but the future. By
understanding the big picture, goals and aspirations of our partners, we are able to effectively take part in
the process by which our partners and their products evolve.

3. echnology
GROUP

4. New Trends In Digital Media
Joey Nelson – CEO BLKBOXLabs
Chase Hundley – Digital Marketing Manager

5. Syndicated Content
Brands are becoming media outlets.
• Authentic Content, natural
• Shared Media (Viral)
• SEO optimized
• Long tail keywords
• Cost to Produce/Life Time Value
• Not just blogs posts anymore

6. Editorial Content
Brands are publishers.
• Beautifully designed
content
• Curated content
• Not just blog content
• Quarterly magazines
• Ezines
• Personalized purchase
recommendations based
on past purchases
• Publish content frequently

7. Social Content
• Hashtag Driven
• Visual content (Instagram, tumblr, pinterest)
• Social media focused UGC

8. Content with Product
• Lookbooks
• Video Lookbooks
• Daily Lookbooks

9. Disposable Content
• Video Content
• Disposable Content – SnapChat
• 200MM – 350MM snaps created each day
• Stories stitched together (Taco Bell)

10. Brand Moments
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Changing Agency workflow
New agency spin offs
24 hr turn around
Concept, shoot, edit and launch in same day
Create content optimized for sharing
Microcontent
Highly visual
Purina uses photos for Facebook with quotes

11. Brand Development
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Build a brand vs. selling more product
Tell a story with your brand
Brand Influencers
Brand Ambassadors
Customer Service

12. Social Search
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Validate Ideas
Determine Audience & Market size
Use Kickstarter for validation
Identify trends and what’s being created

13. Email Strategies
Highly Targeted Email Campaigns:
• Segmentation of lists based on behavior
• Variable subject lines
• A/B Testing
• Inbox tabs decrease
• Promotions that drive “Likes”
• Not just product but content

14. Search Engine Marketing
You have to pay to play:
• Google organic search less than 13% of page
• PR working with SEO strategists to optimize
• Social SEO & search working together
• Google
Penguin, Hummingbird, Panda, keyword
encryption
• Google+

15. Advertising
You have to pay to play:
• LinkedIn B2B Channel – Sponsored Posts
• Facebook ad targeting – Power Editor, Nanigans
• Twitter ads
• Ad Retargeting – Only 2% converting, cookies to
track

16. Digital Incubators
Involves CMO, CTO and not just dollars out:
• Co-op programs
• Startup Weekends – Businesses born in 54hrs
• Co-working spaces - collaboration

17. Design
Mobile Apps were so 2012:
• Responsive layouts are the new thing

18. Email: joey@blkboxlabs.com
Web: www.blkboxlabs.com
Twitter: @blkboxlabs
Email: chase@blkboxlabs.com
Web: www.blkboxlabs.com
Twitter: @blkboxlabs