case study ownership

1. Media Company Case
Study
Task 1 Understand the structure
and ownership of the media sector
Stick your name here

2. Stick the Name of your
company here
 Learners will choose a media company, (from a
given list) and produce a 1000 word case-study
on that company.
 Choose from, Disney, Apple, Sony (& SyCo), News
Corporation, Google
 Start by telling me what media sector it belongs
to.
 What products it produces (cross-media?)

3.  Who owns it - has the ownership changed - do
they own any other companies

4.  How it is organised, i.e. is it vertically or
horizontally integrated. Why is it organized this
way what are the benefits and disadvantages

5.  Who are its competitors?
 Impact on production and distribution

6.  Who are the customers?
 Find quotes on how many it has
 What are the demographics, eg male
female, age, socio economic group

7.  What changes in organisational structure
has there been and what were the
implications.

8.  Has it had any controversies ( eg News
Corporation and the News Of The World
Phone Hacking Scandal)

9. Bibliography
 Find at least 6 sources of your info -
don’t use wikipedia
 Place the list in this order
 Surname, first name, title of book,
website, date, place it was published,
who it was published by

10. Bibliography
 Find at least 6 sources of your info -
don’t use wikipedia
 Place the list in this order
 Surname, first name, title of book,
website, date, place it was published,
who it was published by