Public Relations 2.0

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Joery Bruijntjes

Public Relations 2.0 is more than blogger relations and seo, it's about reaching buyers directly.

Negócios Tecnologia

Public Relations 2.0 Reaching Your Buyers Directly

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Recording now available! https://soundcloud.com/officialsxsw/go-home-marketing-you-are "In order to succeed into today's competitive digital landscape, companies must leverage mobile enterprise technologies while engaging in social media cross-channel in agile content marketing blah blah blah." Sorry, marketers. We can’t hear you, because we have collectively, actively stopped listening. Your ads, your overloaded websites, your sponsored content, your "infotainment series"—these are not the things we want or need. What we need, dear people, is for you to pause … and breathe. Stop treating every day like a fire drill. Momentarily ignore the shiny new trends. Instead, take a look at the things that are (still) fundamentally broken. Your message is splintered. Your teams are siloed. Your technology is backwards. Your content still sucks. So let's sit down together and talk about a whole new world of marketing, one where pragmatism and principle drive a new kind of innovation: fixing what's actually broken, versus finding new things to break.

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Brands no longer share their corporate stories only with the press. They also want to reach internal stakeholders, bloggers or influencers on social media to spread their stories. Corporate communication teams are having a hard time communicating in this new fragmented world. Watch this presentation to learn how your team can leverage modern influencer relations. See practical advice on getting to know your contacts, creating rich stories, sending multimedia pitches and measuring results. This presentation is made by the team at Prezly http://www.prezly.com A team of communication pros and technologists on a mission to help Public Relations teams get their stories told.

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Content marketing is not a new phenomenon and most marketers will tell you that they practice content marketing in some way – but as content marketing grows, so does the challenge to stand out from the competition. There is an untapped source of competitor insight available to marketers from Twitter, and most brands are barely scraping the surface of what the data can offer! What lies beneath is a treasure trove of data that is seldom translated into actionable intelligence. By tapping into Twitter’s enormous data source you can collect insights that enable you to enrich other areas of your marketing, including your content strategy. This webinar will explore the essential steps you need to take to get the most out of Twitter data and make more informed choices to fuel your content marketing strategy. Cassie Hayes is the Marketing Communications Manager at SocialBro, she oversees social media, PR communications and events. Cassie is excited by effective communication, insight-driven marketing and Twitter data. Outside of SocialBro, you’ll find her blogging about the culinary delights of London.

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