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Explain chart The grading is based on individual and group assignments. To pass a test you need at least 60%. A re-sit of tests will be given after the course. Groups that do not pass an assignment will be given opportunity to hand in a revised version of the report. To pass, a student must pass the multiple-choice exams and have a minimum of 27 points on group examinations. A grade of Pass with distinction will be given if the total grade exceeds 79 points.
Marketing Strategies (15 ECTS – Autumn 2018)
Photo by Thomsonmart licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.
Central C:s of the Course
• in-depth knowledge in central areas of marketing
strategy, such as consumer behaviour, competitive
strategy, and marketing communications
• able to identify and analyse strategic situations in
Linking theory and practice
Analysing a real world company
Developing your personal skills
Presentations and discussions
Feedback all the way!
The ideal team member (Peer + self asses.)
happy_sad_face_smiley by Alan O'Rourke shared under a Creative Commons (BY) license
The ideal team member (criteria)
1. Do your part
2. Share your ideas
3. Work toward agreement
4. Keep a positive attitude
Complete the tasks assigned to you.
Be willing to put in the time necessary to complete your
Ask if there is anything you can do.
Pull your own weight and do your share of the assignments.
Express your opinions.
Respond to other group members' ideas.
Ask other group members for their ideas.
Be open to other ideas, opinions, and perspectives.
Be willing to work together.
Work as a team (not solely on an individual basis).
Maintain a sense of humor.
Give feedback in the form of constructive criticism.
Understands strategic management.
Has knowledge of strategic management tools, models and
Understands the company's industry.
Has good writing skills.
5 = always performed in this way
4 = very often performed in this way
3 = often performed in this way
2 = occasionally performed in this way
1 = rarely performed in this way
0 = never satisfied this criteria
Do your part
Team member 1
Team member 2
Team member n
Written evaluation at the end of the course!
Contact students during the course!
(but up to you of course)
Until Wednesday 29/8
Desk research about company
(Competitors, Customers,Communication, and more)
Read Chapter 1, 2, 3?
Once more welcome
to our course!
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