A deck I put together for Barkley's Creative Breakfast, explaining all that I learned at Red Bull & how they were creating content marketing before social.

1. #joecoxtalks
Of Bull Sperm
& Red Threads
A Brand Love Story

2. Everything I know about
branding, I learned at Red Bull.l
Unfortunately, I was drinking a
lot, so what I'll share is the 10%
I recall.

4. 8 Million YouTube views
...at the same time

7. 1. Being Human
3 Reasons that Red Bull Kicks the crap out of
other brand's social media efforts.
2. Co-creation
OR
3. Acting Like a Publisher
3 reasons that Red Bull kicks the crap out of
other brands...period.

8. #beinghuman
Being Human

9. The brand isn't like a human...it is one.

10. Brands are now competing
for attention in the same
space (stream) as
consumer's friends & family.
If you're not prepared to be
one of those, you lose.

11. #DrunkishDials

12. #Cocreating

13. Influencer
Relationsh
Manageme
Empower others and stop trying to control things

14. The event if it was left to me...

15. The event when you bring in an
influencer (co-creator)

17. AcAct Like a #Publisher

18. Experiential becomes relevant content, no matter what the original impact-

19. Consistent content throughout all channels & platforms
All attached with a string....

20. Local, amplified....

21. If content is king,
context is the
queen

22. Right Place
Right Time
Right Situation

23. BONUS!!!!
What was the bull sperm reference from in my
title?