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How to Market Luxury products

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Dr. Joel Evans
Dr. Joel Evans

Luxury products are marketed much differently than mass-market products. See how in this TV interview on Fios1 with Professor Joel Evans..

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EVANS ON MARKETING Marketing Luxury Products This television interview of Hofstra University's Professor Joel Evans (of the Zarb School of Business) appeared on Fios1's Money & Main$treet. The interview was conducted by host Giovanna Drpic. It deals with the luxury market, especially on Long Island, NY. There are many tips and graphics.

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How to Market Luxury products

  • 1. EVANS ON MARKETING Marketing Luxury Products This television interview of Hofstra University's Professor Joel Evans (of the Zarb School of Business) appeared on Fios1's Money & Main$treet. The interview was conducted by host Giovanna Drpic. It deals with the luxury market, especially on Long Island, NY. There are many tips and graphics.