Know which sites to monitor for which situation Not all countries use Twitter and YouTube At over 500m users Facebook is a safe bet If you don’t have access to them then REMEMBER: An average user has 130 friends. Use them. Use the right tools for the right job Get yourself a social media monitoring program on your desktop If you need to be monitoring wherever you are then get a mobile app that will allow it. (I use about 4) For different situations use the different functionality offered across different platforms. When reacting to breaking news, know how and where to search
Lists are invaluable for sorting the deluge - versatile and can be viewed in many ways – searchable One of the best lists I follow is the World Leaders list. Things to remember: Add slowly and add quality - Quality is always better than quantity Keep checking back to keep it relevant for when you really need it Don’t assume you are the first to create this list
