Successful Communities Start Here - Lithium Technologies

Successful Communities Start Here Joe Cothrel, Vice President, Community Management Services, Lithium Technologies Community 2.0, Las Vegas, Nevada May 13, 2008

What do I mean by “community”? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Do your numbers work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why do companies create communities? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ten keys to success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Warning signs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. Business Ownership Have a business owner who oversees budget and sets direction. Attributes of High Performance + ,[object Object],[object Object],[object Object],[object Object],[object Object],Attributes of Low Performance - ,[object Object],[object Object]

2. Community Management Have a community manager who conducts planning and day-to-day decision-making. Attributes of High Performance + ,[object Object],[object Object],[object Object],[object Object],[object Object],Attributes of Low Performance - ,[object Object],[object Object]

Community Management at Lenovo

3. Community Moderation Have a moderator who sets tone, enforces rules, and helps users. Attributes of High Performance + ,[object Object],[object Object],[object Object],[object Object],[object Object],Attributes of Low Performance - ,[object Object],[object Object],[object Object]

4. Roles Define roles for staff and users, and configure software to support those roles. Attributes of High Performance + ,[object Object],[object Object],[object Object],[object Object],Attributes of Low Performance - ,[object Object],[object Object]

5. Comprehensive Guidelines Create a comprehensive set of user guidelines and terms and conditions. Attributes of High Performance + ,[object Object],[object Object],[object Object],[object Object],Attributes of Low Performance - ,[object Object],[object Object]

6. Procedures Define rules for action when violations or other issues arise. Attributes of High Performance + ,[object Object],[object Object],[object Object],[object Object],Attributes of Low Performance - ,[object Object],[object Object],[object Object]

7. Visibility and Promotion Make community visible to potential users. Attributes of High Performance + ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Attributes of Low Performance - ,[object Object],[object Object]

8. Structure and Atmosphere Create the proper structure and atmosphere to engage users. Attributes of High Performance + ,[object Object],[object Object],[object Object],[object Object],[object Object],Attributes of Low Performance - ,[object Object]

9. Managing “Superusers” Manage “superusers” differently from other users. Attributes of High Performance + ,[object Object],[object Object],[object Object],[object Object],[object Object],Attributes of Low Performance - ,[object Object],[object Object]

10. Measuring Business Value Focus measurement on business value. Attributes of High Performance + ,[object Object],[object Object],[object Object],[object Object],Attributes of Low Performance - ,[object Object],[object Object]

Emerging Trends ,[object Object],[object Object],[object Object],[object Object]

Thanks! Joe Cothrel VP Community Management Services Lithium Technologies [email_address]

Successful Communities Start Here - Lithium Technologies

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Successful Communities Start Here - Lithium Technologies