Email marketing slideshare
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Some basics of email marketing and how it works together with a blog or website.
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Email marketing slideshare
- 4. My Goal for Today
- 5. What you will learn today! Some statistics of email effectiveness Why it works How email marketing compares to social networking How to get set it up to make you more money! Important tools necessary to maximize potential
- 6. What the big deal about email marketing? ROI for email marketing is $57.25 for every dollar spent. The ROI of all non-email online marketing is $22.52, less than half. Email provides more than twice the ROI of other Internet marketing channels, but gets only 2.5% of the investment 15-30% average open rate 35% of email recipients open email based on the subject line alone People who buy products marketed through email spend 138% more than people that do not receive email offers 44% of email recipients made at least one purchase last year based on a promotional email
- 8. Why does it work so well?? Out of sight out of mind! Members have opted into receiving information Regular VALUABLE communication Opportunity to stay in front of more people faster!
- 11. Where do I start first? Drive traffic to your website in as many ways as possible. The more unique or interesting you can be the more effective this will be.
- 13. Why should I have a Blog?? 346 million people worldwide read blogs 46% of people post about the brands they love (or hate). 71% of all respondents who maintain blogs for a business – their own or one they work for – report that they have increased their visibility within their industries through their blogs.
- 14. How do I capture visitor info and continue marketing? Create opt in with strong value proposition to those who visit your site. Create campaign that touches list with valuable info sporadically for as long as possible, every 3-10 days.
- 15. Stand out from the rest!
- 16. Create dynamic headline Personalize Stand out from the rest!
- 17. Add Value and Blow your audiences mind!
- 18. Adding Value is a MUST! But Why??
- 19. $2,792.10 28 days = $99.71/day!
- 20. Necessary Tools for Success
- 22. Tools Features… Create Opt in forms Set up unlimited auto responder emails Track details of a campaign Who opened Who Clicked What did they click Target market Affiliate link www.icontact.biznetlife.com
- 24. Action Plan 1.Determine what the best way for you to capture audiences info 2. Sign up for Contact Manager (iContact) 3. Create ongoing valuable auto responder 4. Learn about other offers that would benefit your audience 5. Stay up to date with new trends
- 26. Where to start with email marketing
- 27. Why you need a blog
- 28. How to start capturing peoples info
- 29. How to stand out from the rest
- 30. The need for adding value
- 31. Potential of adding value
- 33. Why you need to use them!
- 34. Action PlanHow Marketing Has Changed Average ROI on email compared to other internet marketing Average Open Rate Spending habits of people who buy from email marketing How LI Compares to Other Biz Sites Percentage of people who bought based on email promotion in last year Why email Marketing Works so well