How to Convert Warm Leads that Convert on a Shoestring Budget
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The document discusses the differences between word-of-mouth marketing and referral campaigns. It explains that while word-of-mouth has no cost, referral campaigns allow businesses to automate the process, follow up with leads, and better predict future sales. The document provides tips for businesses on how to maximize the benefits of both word-of-mouth and referral campaigns, including treating customers well, monitoring online reviews, and keeping referral campaigns interesting and integrated with other marketing efforts.
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How to Convert Warm Leads that Convert on a Shoestring Budget
- 2. WhatWe Will Learn Today Learn the difference betweenWord of Mouth and a Referral Campaign Learn how to get the most from each type of campaign for your business Learn what you can do to get more leads and convert those leads with a minimal budget
- 3. Call: 888-850-8207 ext. 701 Email: Jody@ExpectReferrals.com
- 4. Jody Layne CEO, Expect Referrals
- 9. Social Media You just have to try The Palm Restaurant…
- 11. Promote Campaign
- 12. Landing Page
- 13. Referee SignsUp
- 14. Refervia Email
- 17. Customer Email
- 19. Benefits of Word of Mouth Word of Mouth Greater potential to reach a bigger audience than advertising There is no cost Friends and family are a more trusted source than the business You may get a new customer Your current customer feels good sharing about you
- 20. Benefits of a Referral Campaign Referral Campaign Greater potential to reach a bigger audience than advertising Cost is low Friends and family are a more trusted source of information than the business You may get a new customer Your current customer feels good sharing about you
- 21. Benefits of a Referral Campaign Referral Campaign Builds awareness in a closed environment You will definitely get new leads Encourages repeat business from customers Conversion of referrals is much higher Predict future sales Everything can be automated
- 22. Word of Mouth Drawbacks Word of Mouth No way of knowing what people are saying It might leave you with some Reputation Management issues This can be a good thing Can’t predict or forecast sales Can’t ever follow up
- 23. Referral Campaign Drawbacks Referral Campaign Has some expense to it Requires some strategy and set up You must promote your referral campaign for it to work
- 24. TheGOOD News Understand there is a different betweenWOM and Referral Marketing. Look for yourself: Is there anything you can add to your marketing that will earn you more leads, more customers and more money?
- 26. Getting the biggest from yourWOM
- 27. Getting the biggest BANG from your WOM! Treat your customers incredibly well Provide top quality products or service Train every front line staff member in great customer service Pay attention to what is being said about you online Consider ANY negative feedback a gift
- 28. How you can get the most from a ReferralCampaign
- 29. Getting the most from a Referral Campaign Give to Get, but be Smart About It You have to get the conversation going Referral campaigns are not once and done - are you in it to win it? Integrate the campaign into your overall marketing picture Keep things interesting A referral is a lead - treat it as such
- 30. =
- 32. Let’s talk about return!
- 33. TheTruth about Word of Mouth 74% of consumers identify with word of mouth as a key influencer in their decision making 88% of people trust online recommendations by other consumers as much as they trust recommendations by personal contacts 91% of B2B buyers are influenced by word of mouth when making their buying decisions Resources available by request
- 34. TheTruth about Referral Campaigns 67% of Americans say that they are more likely to purchase a product or service after a friend or family shares on social media or sends an email 88% of Americans say they would like some sort of incentive (money, more product or service, etc.) for sharing a product via social or email. That number jumped to 95% among 18 – 35 year olds. Their Reward of Choice: 77% said they wanted money and 18% said they wanted product or swag Neilsen’s Harris Poll online
- 36. Are you a DYI-er? 1. 3. 2. FreeTrial Referral Campaign Worksheet Demo
- 37. Need help? Let’s do a 30 minuteCoachingCall
- 39. expect Brand Awareness expect Social Proof expect Leads expect MoreWebTraffic expect More sales expect Better Customer Experiences expect Customer Loyalty
- 40. Thank You! Jody Layne 888-850-8207 ext. 701 jody@expectreferrals.com
- 41. expectreferrals.irecommendafriend.com Share 20% off a subscription for life and you get a $15 Fandango Gift Card