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Personal Branding

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Jodi Gersh
Jodi Gersh

From 9/22/11 when I presented to the Northern Virginia Society for Human Resource Management on building your personal brand.

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Building Your Brand Using Social Media nova shrm, sept 22, 2011 jodi gershsdirectorssocial mediasgannett @jodiontheweb
What is your brand? [not your company or business, but YOUR brand]
1997
Who Are You? Who Do You Want To Be? Decide and Become.
2007
Let’s Talk About You, Inc. What do people think about when they think of you? What do you want them to think about? YOU are already a brand.
The New First Impression Me
What do you believe in? What is your message? What makes you unique? What do you have to offer? What would your slogan be?
Brand Your Brand Colors Fonts Photo Logo
Photo Credit Business Strategy Innovation.
where can your brand live? WorldWideWeb – Twitter – Facebook – LinkedIn – YouTube – Blogs
Monitor Your Brand [Reputation] Marketing/Promoting vs. Engagement Consistent Messaging Authentic You
Personal Brand vs. Professional Job • one and the same? • privacy settings
Become an Expert • Blogs • LinkedIn Groups • Tweetchats
Human Resources • Recruiting • Guidelines and Policies
First Steps • Google Yourself – First screen of results • Secure your brand – usernamecheck.com • Create some accounts – Twitter, LinkedIn, Facebook
I’m jodiontheweb • www.jodiontheweb.com • Facebook.com/jodiontheweb • Facebook.com/jodionthewebdotcom • Twitter.com/jodiontheweb • About.me/jodiontheweb thank you!

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Personal Branding

  • 1. Building Your Brand Using Social Media nova shrm, sept 22, 2011 jodi gershsdirectorssocial mediasgannett @jodiontheweb
  • 2. What is your brand? [not your company or business, but YOUR brand]
  • 4. Who Are You? Who Do You Want To Be? Decide and Become.
  • 6. Let’s Talk About You, Inc. What do people think about when they think of you? What do you want them to think about? YOU are already a brand.
  • 7. The New First Impression Me
  • 8. What do you believe in? What is your message? What makes you unique? What do you have to offer? What would your slogan be?
  • 9. Brand Your Brand Colors Fonts Photo Logo
  • 10. Photo Credit Business Strategy Innovation.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. where can your brand live? WorldWideWeb – Twitter – Facebook – LinkedIn – YouTube – Blogs
  • 17. Monitor Your Brand [Reputation] Marketing/Promoting vs. Engagement Consistent Messaging Authentic You
  • 18. Personal Brand vs. Professional Job • one and the same? • privacy settings
  • 19. Become an Expert • Blogs • LinkedIn Groups • Tweetchats
  • 20. Human Resources • Recruiting • Guidelines and Policies
  • 21.
  • 22. First Steps • Google Yourself – First screen of results • Secure your brand – usernamecheck.com • Create some accounts – Twitter, LinkedIn, Facebook
  • 23. I’m jodiontheweb • www.jodiontheweb.com • Facebook.com/jodiontheweb • Facebook.com/jodionthewebdotcom • Twitter.com/jodiontheweb • About.me/jodiontheweb thank you!