1. puhhh, no pressure ;)
From Orwells 1984... ”You asked me once, what was in Room 101. I told you that you knew
the answer already. Everyone knows it. The thing that is in Room 101 is the worst thing in the
world.”
2. so I won’t nag about this. Not a word about 500 million users in five years. Not about a net
growth of 700K a day... (we should see it push 600M almost any day now)
(http://xkcd.com/802_large/ Randall Munroe)
3. so I won’t nag about this. Not a word about 500 million users in five years. Not about a net
growth of 700K a day... (we should see it push 600M almost any day now)
(http://xkcd.com/802_large/ Randall Munroe)
4. so I won’t nag about this. Not a word about 500 million users in five years. Not about a net
growth of 700K a day... (we should see it push 600M almost any day now)
(http://xkcd.com/802_large/ Randall Munroe)
5. I won’t even tell you how social media is the new black
I don’t have to tell you. Maybe some others in this room - but I aim at Young Leaders...
We have magnificent tools at our hands. For the first time in history power is actually getting
more distributed. With that comes responsibility.
6. I wont even ...
women 55+ the fastest growing demographic group
7. #ylvp
... and ”five one-liners to make a better world”
The picture: Honored to be here and humbled by the force in this group.
8. I have read about you, followed you online, even talked to some of you. You ARE the young
leaders. You are so inspiring. So brave. So cool. (Is that ok to say?)
You are an amazing group with every potential to make this world a better place. And I'm
here at your service. Use me.
9. I don’t know better
– but I might know different...
A quote borrowed from Therese Mannheimer, slightly adapted by me...
10. I’ll skip the differences
– and focus on the differences
Push my government is different from yours. Do good in sweden is different in effect from do
good in Yemen. But there is a common ground. You. And I. Heres my story
11. Use my story...
The better we are, the more fun it is
The more noobs we are, the less fun it is
We need someone to help us cross the gap
On how we need to be enablers. Everyday. And the scope of this presentation.
Seth Godin did this
12. Use my story...
The better we are, the more fun it is
The more noobs we are, the less fun it is
We need someone to help us cross the gap
On how we need to be enablers. Everyday. And the scope of this presentation.
Seth Godin did this
13. Use my story...
The better we are, the more fun it is
The more noobs we are, the less fun it is
We need someone to help us cross the gap
On how we need to be enablers. Everyday. And the scope of this presentation.
Seth Godin did this
14. It’s related.
On how we need to be enablers. Everyday. And the scope of this presentation.
15. five one-liners to make
a better world
So, not a 101, but just five points on how we can work to make things happen.
And it’s personal...
16. 1. It's not a lesson to be learned
– it's a life to live
You gotta walk the talk - every day
Aristotle: ”What we have to learn to do, we learn by doing.”
20. to my +5000 tweeps. It not information overload - it’s filter failure.
21. If you don’t enjoy it
– don’t do it
Seriously. Because there really is no off-switch
22. Excellent. Combined with the fact that there is no off-switch - I would extend that [next
slide]
23. Life is your classroom
– have fun in it
Every day... JOY.
Serious issues - even more important to
24. 2. Use technology
– even for its own sake
Tech to day is so accessible
25. It used to be
”don’t”
off course. Tech was hard, expensive, mysterious
26. It was in the hands of the tin foil hats
different story today
27. Tech is everywhere. Ubiquitous, Like water in the tap, like power in the wall - NOT
EVERYWHERE IN THE WORLD
But you know how cellphones are pushing...
42. Moving towards singularity
one quarter of US population
1873 | 46 | Electricity
1876 | 35 | Telephone - 1897 | 31 | Radio - 1926 | 26 | Television
1983 | 13 | Mobile Phone - 1991 | 7 | The Web
Social networks?
43. It is not the strongest of the
species that survive
nor the most intelligent
but the one most responsive to
change
Embrace change. Opportunities.
44. Embrace change.
It’s full of opportunities.
Get inspired by tech. Location based services
(five people runs the tech dept of tv4 digital)
45. Strive to incorporate online and
social media channels into all
everyday operations
Simple is also good. This is not the one-liner
46. this is the one-liner. The first line, that is.
We often say, keep it simple.
47. 4. Keep it simple.
this is the one-liner. The first line, that is.
We often say, keep it simple.
48. 4. Keep it simple.
No, listen!
this is the one-liner. The first line, that is.
We often say, keep it simple.
49. 4. Keep it simple.
No, listen!
I mean it
this is the one-liner. The first line, that is.
We often say, keep it simple.
50. 4. Keep it simple.
No, listen!
I mean it
Keep it really simple
this is the one-liner. The first line, that is.
We often say, keep it simple.
51. Strive to incorporate
online and social media channels
into all everyday operations
22K employees all over the world. Working on ”social media strategy” for 18 months.
1. Ambition (strive) 2. Focus (online- and social media) 3. Scope (*all* *everyday* operations)
52. Strive to incorporate
online and social media channels
into all everyday operations
22K employees all over the world. Working on ”social media strategy” for 18 months.
1. Ambition (strive) 2. Focus (online- and social media) 3. Scope (*all* *everyday* operations)
53. Strive to incorporate
online and social media channels
into all everyday operations
22K employees all over the world. Working on ”social media strategy” for 18 months.
1. Ambition (strive) 2. Focus (online- and social media) 3. Scope (*all* *everyday* operations)
54. Strive to incorporate
online and social media channels
into all everyday operations
22K employees all over the world. Working on ”social media strategy” for 18 months.
1. Ambition (strive) 2. Focus (online- and social media) 3. Scope (*all* *everyday* operations)
55. KISS
It’s still true...
And it’s your responsibility
56. KISS
It’s still true...
... and hard work
It’s often easier to complicate things ;)
And it’s your responsibility
63. One boss, lots of hands - even Henry Ford said: why is it...
ongoing: 2580 fkr 14-20 years to build
Cost? 800 tonnes stone/day 100.000 ”empolyees”
12 billion manhours
64. Building by commitee Apollo biggest project in our time
ongoing: 1961-1975
$billion (est) $26 billion rapporterat $170 billion slutsumma (2005 års dollars)
15,5 billion manhours (+400.000 employees @ peak)
65. Our latest great project
no boss. No employees. No paycheck
ongoing: 10 jan 2001 > Kostar: $10M/år
100 million manhours(Clay Shirky)
66. and if that doesn’t help - do a detour, work around the problem...
Cut some corners
67. Don’t do the hard part first.
Go for the easy #WIN
once you get to the hard part, it may already be fixed
and do it together...
68. Where there is joy, curiosity, a
sense of opportunity,
determination and smart people
taking collaborative babysteps
– things will be good!
#lifeisgood
and the world will be a better place...
69. Aristoles lyceum (even if the picture is from another school;)
Student run, cooperative research
70. When I get sad
I stop being sad and be
AWESOME instead
Key take away Barney Stinson (How I met your mother)
"The Bro Code" ...
71. T HA NKS!
http://mindpark.se
http://jardenberg.se
joakim@jardenberg.com
@jocke
+46 735 187700
75. 2007: 1.2 miljarder PC, 2.7 miljarder mobiler, 1.3 telefoner, 27 miljoner servrar etc... Totalt:
samma kraft som en mänsklig hjärna.
55 biljarder länkar - Hjärnan mellan 50-100 biljarder synapser.
2007 = internet är en 1HB (human brain)
2020-2040: mer datakraft än alla mänskliga hjärnor
76. 2007: 1.2 miljarder PC, 2.7 miljarder mobiler, 1.3 telefoner, 27 miljoner servrar etc... Totalt:
samma kraft som en mänsklig hjärna.
55 biljarder länkar - Hjärnan mellan 50-100 biljarder synapser.
2007 = internet är en 1HB (human brain)
2020-2040: mer datakraft än alla mänskliga hjärnor
79. Fönstret mot ”one machine”. Plattformen. Alltid så ändamålsenlig som möjligt
Ständigt närvarande. Oberoende av tid, plats, språk, ...
80. G E TT I NG TH IN GS DO NE
”Where to they find the time?”
Americans alone...
81. G E TT I NG TH IN GS DO NE
”Where to they find the time?”
• The time spent watching television:
Americans alone...
82. G E TT I NG TH IN GS DO NE
”Where to they find the time?”
• The time spent watching television:
• 64 Apollo programs
Americans alone...
83. G E TT I NG TH IN GS DO NE
”Where to they find the time?”
• The time spent watching television:
• 64 Apollo programs
• 86 Cheops pyramids
Americans alone...
84. G E TT I NG TH IN GS DO NE
”Where to they find the time?”
• The time spent watching television:
• 64 Apollo programs
• 86 Cheops pyramids
• 10.000 Wikipedias
Americans alone...
85. The three interwebs
• The web of relevance (google)(knowledge)
• The web of relations (facebook)(consienge)
• The web of realtime (twitter)
86. E TT IN TE RN E T
Om de tre webbarna
• Relevanswebben
• Relationswebben
• Realtidswebben
87. the story of TV4
five people running TV4digital tech
