1.
Digital changes everything
– a social view on digital

2.
Social changes everything

3.
Iris
11 months old

4.
4 years old
50% of the swe population is internet users @ age 4

5.
We wake up to a new world
... everyday

6.
I don’t know better
– but I might know different...

7.
I NTRO
The Chapters
• 0 - this intro...
• 1 - the journey towards 100%
• 2 - social media campaigns - from a personal view
• 3 - your campaigns - from your personal views

8.
MY RUL E
conversation, please

9.
M Y CO MP A N Y

10.
M Y M ISSION
Help businesses make money tomorrow

11.
M Y OTH E R M ISSION

12.
MY W ORL D

13.
M Y R E AL TAG L I N E
Those who say that it cannot be done
should get out of the way of those who are doing it!

14.
M Y I DE A

15.
M Y ATT I TUDE
When I get sad
I stop being sad and be
AWESOME instead

16.
M Y F AM IL Y

17.
I N TRO

18.
Chapter 1
the 100% human

19.
FOUR TRE N DS, FO R RE AL
Four steps towards 100%
• You are your identity
• You are your network
• You are internet
• You don't care. Kind of.

20.
1. ID E NT I TY

21.
1. ID E NT I TY

22.
1. ID E NT I TY

23.
1. ID E NT I TY

24.
1. ID E NT I TY
Bloggs, youtube, flickr, ”old sites” etc...

25.
2 . N E TWO R K
the social graph...

26.
2 . N E TWO R K
... it's people

27.
2 . N E TWO R K
social knots

28.
2 . N E TWO R K
and it always has been...

29.
M AKE ME N TA L N OTE
content isn't king,
conversation is
content is just the stuff
we talk about

30.
2 . N E TWO R K

31.
2 . N E TWO R K
”We aren’t simply projecting
identity, we’re creating it.”
Renny Gleeson @ TED

32.
3 . YO U A RE I NTE R N E T
Sharing is caring

33.
3 . YO U A RE I NTE R N E T
Creating identity...

34.
3 . YO U A RE IN TE R NE T
The volume...
• 1 billion objects added every day (facebook)
• 2 billion ”likes”
• 50% by phone
• 32 hrs video / every minute (Youtube)
• and so on...

35.
3 . YO U A RE IN TE R NE T
01:44 am

36.
3 . YO U A RE I NTE R N E T
Transparens

37.
3 . YO U A RE IN TE R NE T
http://jardenberg.se/live

38.
3 . YO U A RE I NTE R N E T
Transparency vs. integrity

39.
3 . YO U A RE I NTE R N E T
Transparency vs. integrity

40.
3 . YO U A RE I NTE R N E T
”It's not information overload
it's filter failure”
Clay Shirky @ Here comes everybody

41.
3 . YO U A RE I NTE R N E T

42.
3 . YO U AR E IN TE R NE T

43.
4 . YO U D ON 'T C ARE
The geeks don't rule

44.
4 . YOU DO N 'T C ARE
”One machine”

45.
6 billion ”HB”

46.
4 . YO U D ON 'T C ARE
Ubiqutuous

47.
4 . YO U D ON 'T C ARE
A new look at knowledge

48.
4 . YO U D ON 'T C ARE
It all comes together

49.
4 . YOU DO N 'T C ARE
It's a new way

50.
4 . YOU DO N 'T C ARE
and we really don't care

51.
4 . YOU DO N 'T C ARE

52.
4 . YOU DO N 'T C ARE
like electricity in the wall or water in the tap

53.
FOUR TRE N DS, FO R RE AL
Four steps towards 100%
• You are your identity
• You are your network
• You are internet
• You don't care. Kind of.

54.
N OW YOU !
As an individual...
• Shared vision?
• Fun or fear / friend or foe
• Transparency vs Integrity
• The new persona?
• 5 min personal reflection
• 10 min in group (3ppl/group)
• Share top-2 insights (unique)
• Discussion

55.
Chapter 2
what’s social media marketing?
(IMHO and in YNSHO)

56.
TH E D E F IN I T ION

57.
BIG SO C I A L

58.
BIG SO C I A L

59.
BIG SO C I A L

60.
SM ALL SO C I AL

61.
SM ALL SO C I AL

62.
SM ALL SO C I AL

63.
SM ALL SO C I AL

64.
SM ALL SO C I AL

65.
BIG SO C I A L

66.
N OW YOU !
Chapter 3
• Digital social campaigns
• How do they feel, on a personal level?
• Your campaigns
• 5 min personal reflection
• 10 min in group
• Share top-2 insights (unique)
• Discussion

67.
Chapter [n]
and now what?

68.
OK , T HE FUTU RE

69.
TH E F UTU RE I S N OW

70.
N O E XCUSE .. .

71.
It’s not a numbers game
... [n]% is not a waste! if it enables two
people - previously unable to
communicate to do so ...
You have a new market

72.
Strive to incorporate
online and social media channels
into all everyday operations

73.
Avoid the big #FAIL
Go for the ”easy” #WIN

74.
Be curious – get inspired!
and just do it...

75.
When I get sad
I stop being sad
and be
AWESOME instead

76.
M AKE ME N TA L N OTE
http://jardenberg.se
http://mindpark.se
@jocke
joakim@jardenberg.com
+46 735 187700

77.
THE END

78.
Chapter [n]
attitude

79.
TH E ATT I TUDE
Millions of misconceptions
• About meatspace vs cyberspace
• About ”learning” vs ”doing”
• About young vs old
• About that it might be to late?
• The second mouse gets the cheese - keep the faith;)

80.
M IN DSE T

81.
M IN DSE T

82.
M IN DSE T

83.
TH E V I SION
”Predicting the next 5,000 days of the web”

84.
M AKE ME N TA L N OTE
Watch every movie on ted.com

85.
TH E V I SION
”One machine”

86.
TH E VI SIO N
1 HB (Human brain)
• 1,5 billion PC
• 3 billion cellphones
• 30 million servers
• 60 trillion links

87.
TH E V I SION
6 billion ”HB”

88.
TH E P ROB LE M
The only thing we know
for sure about the
future is that we will be
wrong!

89.
H ISTO R Y
” I’m old enough to know a lot of things
from life experience.
I know that newspapers is where you
get your political news and how you
look for a job. I know that music comes
from stores. I know that complicated
things like software and encyclopedia
have to be created by professionals.
And in the last 15 years, I’ve had to
unlearn every one of those things and
a million other because they stopped
being true.”

90.
M AKE ME N TA L N OTE
Clay Shirky : ”Here comes everybody”

91.
OK , T HE FUTU RE

92.
TH E F UTU RE I S N OW

93.
Chapter [n]
Darwin & the two big ones

94.
SP E E D
Darwins law

95.
SP E E D OF C H AN GE
It is not the strongest of the
species that survive
nor the most intelligent
but the one most responsive to
change

96.
AN D THE MA GN I TUDE
300 services / day

97.
TH E BIG TWO
Google: ”all the information”
Facebook: ”all the people”

98.
STUDY

99.
M AKE ME N TA L N OTE
psst. don't buy reports

100.
M AKE ME N TA L N OTE

101.
A NOTE

102.
N OW YOU !
As an individual...
• Shared vision?
• Fun or fear / friend or foe
• Transparency vs Integrity
• The new persona?
• 5 min personal reflection
• 10 min in group
• Share top-2 insights (unique)
• Discussion

103.
Chapter [n]
six one-liners

104.
1. It's not a lesson to be learned
– it's a life to live

105.
If you don’t enjoy it
– don’t even try

106.
Life is your classroom
– have fun in it

107.
2. Use technology
– even for its own sake

108.
It used to be
”don’t”

109.
Be curious – get inspired!

110.
3. An industry too big to bend
is bound to break

111.
Big business don’t get Darwin

112.
N OTE S TO M E DI A

113.
Embrace change.
It’s full of opportunities.

114.
Strive to incorporate online and
social media channels into all
everyday operations

115.
4. Keep it simple.
No, listen!
I mean it
Keep it really simple

116.
Strive to incorporate
online and social media channels
into all everyday operations

117.
KISS
It’s still true...
... and hard work
It’s often easier to complicate things ;)

118.
5. Babysteps

119.
Remember Iris

120.
Avoid the big #FAIL
Go for the easy #WIN

121.
The three chunks...
• The web of relevance (google) (knowledge)
• The web of relations (facebook) (conscience)
• The web of realtime (twitter) (consciousness)

122.
6. Mobile first

123.
6 miljarder ”HB”

124.
Where there is joy, curiosity, a
sense of opportunity,
determination and smart people
taking collaborative babysteps
– things will be good!
#lifeisgood

125.
I NTRO
The Chapters
• 0 - this intro...
• 1 - Attitude
• 2 - Darwin & the two big ones...
• 3 - Four trends, for real
• 4 - Six oneliners
• 5 - and now?

126.
N OW YOU !
As a business...
• Who’s in control - and how does it feel?
• Biggest fear?
• Favorite opportunity?
• What must change?
• 5 min personal reflection
• 10 min in group
• Share top-2 insights (unique)
• Discussion