10. I don’t know better
– but I might know different...
11. I NTRO
The Chapters
• 0 - this intro...
• 1 - the journey towards 100%
• 2 - social media campaigns - from a personal view
• 3 - your campaigns - from your personal views
38. 3 . YO U A RE I NTE R N E T
Creating identity...
39. 3 . YO U A RE IN TE R NE T
The volume...
• 1 billion objects added every day (facebook)
• 2 billion ”likes”
• 50% by phone
• 32 hrs video / every minute (Youtube)
• and so on...
60. 4 . YOU DO N 'T C ARE
like electricity in the wall or water in the tap
61. FOUR TRE N DS, FO R RE AL
Four steps towards 100%
• You are your identity
• You are your network
• You are internet
• You don't care. Kind of.
62. N OW YOU !
As an individual...
• Shared vision?
• Fun or fear / friend or foe
• Transparency vs Integrity
• The new persona?
• 5 min personal reflection
• 10 min in group (3ppl/group)
• Share top-2 insights (unique)
• Discussion
74. N OW YOU !
Chapter 3
• Digital social campaigns
• How do they feel, on a personal level?
• Your campaigns
• 5 min personal reflection
• 10 min in group
• Share top-2 insights (unique)
• Discussion
90. TH E ATT I TUDE
Millions of misconceptions
• About meatspace vs cyberspace
• About ”learning” vs ”doing”
• About young vs old
• About that it might be to late?
• The second mouse gets the cheese - keep the faith;)
99. TH E P ROB LE M
The only thing we know
for sure about the
future is that we will be
wrong!
100. H ISTO R Y
” I’m old enough to know a lot of things
from life experience.
I know that newspapers is where you
get your political news and how you
look for a job. I know that music comes
from stores. I know that complicated
things like software and encyclopedia
have to be created by professionals.
And in the last 15 years, I’ve had to
unlearn every one of those things and
a million other because they stopped
being true.”
101. M AKE ME N TA L N OTE
Clay Shirky : ”Here comes everybody”
114. N OW YOU !
As an individual...
• Shared vision?
• Fun or fear / friend or foe
• Transparency vs Integrity
• The new persona?
• 5 min personal reflection
• 10 min in group
• Share top-2 insights (unique)
• Discussion
142. The three chunks...
• The web of relevance (google) (knowledge)
• The web of relations (facebook) (conscience)
• The web of realtime (twitter) (consciousness)
150. Where there is joy, curiosity, a
sense of opportunity,
determination and smart people
taking collaborative babysteps
– things will be good!
#lifeisgood
151. I NTRO
The Chapters
• 0 - this intro...
• 1 - Attitude
• 2 - Darwin & the two big ones...
• 3 - Four trends, for real
• 4 - Six oneliners
• 5 - and now?
152. N OW YOU !
As a business...
• Who’s in control - and how does it feel?
• Biggest fear?
• Favorite opportunity?
• What must change?
• 5 min personal reflection
• 10 min in group
• Share top-2 insights (unique)
• Discussion