DOWNLOAD MY SLIDES FOR FREE: https://imanageproducts.com/same-same-but-different/
Talk at Cambridge Usability Group in April 2016 about product management and how UX designers and product managers often overlap
10. The job of the product
manager is to identify the
minimal possible product
that meets the objectives –
valuable, usable and
feasible – while
minimising time to market
and user complexity.
Photo: Mind The Product
MARTY CAGAN
AUTHOR OF INSPIRED
11. I’ve always defined
product management as
the intersection between
business, technology and
user experience.
MARTIN ERIKSSON
CO-FOUNDER, MIND THE PRODUCT Photo: Mind The Product
20. A PRODUCT MANAGER…
… discovers real user needs through research and validation;
… balances user needs with business and technology needs;
… guides and aligns a team of specialists to create a product to
meet those needs.
Credit: Marvel Studios
34. WHAT ARE THE
USER NEEDS?
SHOULD WE
BUILD A PRODUCT
AT ALL?
WHICH USER NEEDS
WILL THE PRODUCT
ADDRESS & WHY?
WHAT WILL
‘FINISHED’ AND
‘SUCCESS’ LOOK
LIKE?
HOW DOES
CONTEXT
INFORM OUR
APPROACH?
HOW SHOULD THE
PRODUCT ADDRESS
THE USER NEEDS?
HOW WILL THE
EXPERIENCE BE
DELIGHTFUL?
PM UX