Sxsw preview excerpt

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Jocelyn Johnson

Excerpt only

Marketing

2/
1/
3/
WHAT we’re seeing
WHY it matters
WHAT’s working
HOW to succeed4/
3/
2/
1/

Social. Smart.
Connected.
Early brands focused on engagement.
THE SWELL

Brands miss out
on the wave’s
true value.
STILL SKIMMING THE SURFACE

Mobile first (& foremost): Why show Tinder? It uses visual simplicity to drive addictive engagement.
Visual potential is in our pockets – and it’s changing digital design.

880 billion
photos will be
taken in 2014.
THE BIG PICTURE
Source: Yahoo

Client:
Texas Tourism
User:
whitneyredman
Top Converter # 5

#placement
#shoppability
#promotion
3 VISUAL COMMERCE IMPERATIVES

Which photos will yield the highest
conversion rates?
Photorank predictions

Photorank predictions
Dyson Drury Inn
15

#thankyou
Amy Lanigan
V.P. Client Strategy, Fluid
16
Ian Greenleigh
Director of Marketing, Olapic
@be3d @lanigan

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Sxsw preview excerpt

1. SXSW: Visual Commerce Impact

2. 2/ 1/ 3/ WHAT we’re seeing WHY it matters WHAT’s working HOW to succeed4/ 3/ 2/ 1/

3. Social. Smart. Connected. Early brands focused on engagement. THE SWELL

4. The most authentic, compelling and abundant brand assets available. How to harness the entire wave? THE WAVE’S TRUE VALUE CC photo credit: Scottish Government

5. Brands miss out on the wave’s true value. STILL SKIMMING THE SURFACE

6. Mobile first (& foremost): Why show Tinder? It uses visual simplicity to drive addictive engagement. Visual potential is in our pockets – and it’s changing digital design.

7. 880 billion photos will be taken in 2014. THE BIG PICTURE Source: Yahoo

8. 63% agree: customer photos are more trustworthy than brand photos. VISUALIZE THE TRUST GAP

9. #top5photos

10. Client: Texas Tourism User: whitneyredman Top Converter # 5

11. #placement #shoppability #promotion 3 VISUAL COMMERCE IMPERATIVES

12. Dolls Kill: Large, HQ photos

13. Pura Vida: Pairing

14. Which photos will yield the highest conversion rates? Photorank predictions

15. Photorank predictions Dyson Drury Inn 15

16. #thankyou Amy Lanigan V.P. Client Strategy, Fluid 16 Ian Greenleigh Director of Marketing, Olapic @be3d @lanigan