SlideShare uma empresa Scribd logo
1 de 6
#jobvite1
3
Elevate Your Web Page
Campaign to New Heights
Mai Nakamura
Jobvite, Web Developer
#jobvite1
3
Best Practices: Planning & Metrics
• What is the desired goal/success?
• Who is your audience/what kind of message do
you want to deliver?
• 70% planning, 30% execution
• Have assets/materials prepared before you start
executing
• How will success be measured?
#jobvite1
3
Best Practices: Design
• Simple code and design
• Colorful and on-brand/showcase company
culture
• Leverage images and video—don’t make people
read too much
• Clean, concise, simple, to the point
• Clear calls to action (Apply, Join Us App, Event
registration, etc).
#jobvite1
3
Best Practices: Functionality
• Cross browser support-make sure web site looks
good in all modern browsers
• Optimize for mobile
• Test all calls to action (make sure
buttons/links/videos work across browsers)
• Include a link to your hosted CSS stylesheet
• Make sure the images are hosted on your server
#jobvite1
3
Web Page Campaign Examples
• Jobvite:
http://source.jobvite.com/TalentNetwork/action/campaign/w/MjE0NAt
• Sticknet:
http://source.jobvite.com/TalentNetwork/action/campaign/w/MjEyNA
• http://source.jobvite.com/TalentNetwork/action/campaign/w/MTgwMg
• http://source.jobvite.com/TalentNetwork/action/campaign/w/MTczOQ
• Demo:
http://ldemo.jobvite.com/TalentNetwork/action/campaign/w/NTc0OTU
• http://ldemo.jobvite.com/TalentNetwork/action/campaign/w/NTcyNDk
• Top Dog:
http://source.jobvite.com/TalentNetwork/action/campaign/w/MjE3Nw
#jobvite1
3
Thank You!
Mai Nakamura
Jobvite, Web Developer

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Summit 2013 - Sourcing3: Elevate Your Web Page Campaign to New Heights

  • 1. #jobvite1 3 Elevate Your Web Page Campaign to New Heights Mai Nakamura Jobvite, Web Developer
  • 2. #jobvite1 3 Best Practices: Planning & Metrics • What is the desired goal/success? • Who is your audience/what kind of message do you want to deliver? • 70% planning, 30% execution • Have assets/materials prepared before you start executing • How will success be measured?
  • 3. #jobvite1 3 Best Practices: Design • Simple code and design • Colorful and on-brand/showcase company culture • Leverage images and video—don’t make people read too much • Clean, concise, simple, to the point • Clear calls to action (Apply, Join Us App, Event registration, etc).
  • 4. #jobvite1 3 Best Practices: Functionality • Cross browser support-make sure web site looks good in all modern browsers • Optimize for mobile • Test all calls to action (make sure buttons/links/videos work across browsers) • Include a link to your hosted CSS stylesheet • Make sure the images are hosted on your server
  • 5. #jobvite1 3 Web Page Campaign Examples • Jobvite: http://source.jobvite.com/TalentNetwork/action/campaign/w/MjE0NAt • Sticknet: http://source.jobvite.com/TalentNetwork/action/campaign/w/MjEyNA • http://source.jobvite.com/TalentNetwork/action/campaign/w/MTgwMg • http://source.jobvite.com/TalentNetwork/action/campaign/w/MTczOQ • Demo: http://ldemo.jobvite.com/TalentNetwork/action/campaign/w/NTc0OTU • http://ldemo.jobvite.com/TalentNetwork/action/campaign/w/NTcyNDk • Top Dog: http://source.jobvite.com/TalentNetwork/action/campaign/w/MjE3Nw