SlideShare uma empresa Scribd logo
1 de 126
Baixar para ler offline
The Future of Recruiting is Now




Dan Finnigan
CEO and President
Jobvite
Only recruiting platform built for the social media era

By converting all jobs into unique, shareable and trackable Jobvites,
customers hire better talent with less time & money


Generated 6X customer growth in two years despite worst labor
market in over 60 years
Recruiting Challenges
Recruiting Challenges

empty seats
can’t find the right people to hire

friction wastes time
low productivity, accountability, visibility

wasted spend
hard to know what works
66%	
  

     hiring managers
dissatisfied with candidate
                                       66%	
  
  quality or hiring speed
                              recruiters unhappy with
                                  hiring manager                 77%	
  
                                  responsiveness

                                                        candidates unhappy with
                                                            communication

                                                                77%	
  
            the hiring process is challenging for
            everyone involved
Top Pressures Facing Recruiters
  56%	
                   55%	
  

  54%	
  
                                                                                                             52%	
  
  52%	
  

  50%	
  

  48%	
                                                            47%	
  

  46%	
  

  44%	
  

  42%	
  
            Shortages	
  of	
  required	
            Pressure	
  to	
  meet	
  the	
   Trouble	
  sourcing	
  enough	
  
             skills	
  available	
  in	
  the	
       company's	
  growth	
             qualified	
  candidates	
  to	
  
                      labor	
  pool	
                     objecEves	
                        fill	
  openings	
  


                                              Source:	
  Aberdeen	
  Group,	
  Strategic	
  Sourcing	
  EARLY	
  FINDINGS,	
  February	
  2012	
  
60%         OF NEW JOBS WILL
             REQUIRE SKILLS HELD BY	
  


 20%         OF THE POPULATION	
  



landing skilled talent is increasingly difficult
Sourcing is THE Priority
60%	
  


                            Top	
  Strategy	
  =	
              of	
  	
   36%	
  
                            Organiza2ons	
  are	
  Strengthening	
  	
  
            36%	
           the	
  Ability	
  to	
  Iden2fy	
  Talent	
  
30%	
  
                          23%	
  
                                             20%	
  

                                                                     12%	
  
                                                                                               8%	
  
                                                                                                                       4%	
  

 0%	
  
          Sourcing	
     Hiring	
      Assessment	
              Employer	
            Onboarding	
              Screening	
  
                                                                 Branding	
  

                                      Source:	
  Aberdeen	
  Group,	
  Strategic	
  Sourcing	
  EARLY	
  FINDINGS,	
  February	
  2012	
  
This evolving marketplace
requires new strategies
Hiring manager      CEO                 HR

Executive                Employee     Interviewer        Recruiter




      Hiring is everyone’s job!
800 million                 200 million           100 million

                  Share of Time    Share of Time   % Change in
Category
                   June 2010        June 2009      Share of Time
Social Networks      22.7%            15.8%            43%
Online Games         10.2%             9.3%            10%
E-mail                8.3%            11.5%            -28%
Portals               4.4%             5.5%            -19%
Search                3.5%             3.4%             1%




          social behavior overtaking all web activity
          and transforming many others
Social Network Use is Growing Among
the Workforce
Referrals Top the List of Job Finding
Resources
Most Effective Source of Hire
Most	
  Effec2ve	
  Source	
  of	
  Hire	
  
Employee	
  referrals	
  and	
  networks	
  (both	
  personal	
  and	
  professional)	
                                   4.23	
  
An	
  easy-­‐to-­‐use	
  and	
  engaging	
  company	
  career	
  portal	
                                                 3.57	
  
Social	
  networking	
  sites	
  (i.e	
  LinkedIn,	
  Facebook	
  or	
  Twi]er)	
  to	
  find	
  or	
                      3.42	
  
connect	
  with	
  interesEng	
  candidates	
  


Least	
  Effec2ve	
  Source	
  of	
  Hire	
  

Blogs	
  or	
  wikis	
  to	
  share	
  informaEon	
  about	
  your	
  company	
                                           2.40	
  

Banner	
  ads	
  on	
  targeted	
  websites	
                                                                             2.40	
  

Job	
  distribuEon	
  tools	
                                                                                             2.39	
  



                                                   Source:	
  Aberdeen	
  Group,	
  Strategic	
  Sourcing	
  EARLY	
  FINDINGS,	
  February	
  2012	
  
83%
use or plan to hire
                                                       46%
                                                       will invest more in social
through social networks                                media for hiring this year




#1
quality hiring source is
                                                       14%
                                                       will invest more in job
referrals                                              boards this year

Jobvite	
  Social	
  RecruiEng	
  Survey	
  2010	
  
	
  


         social technologies are changing how
         companies hire
it’s harder than ever to tell what works
 




social sourcing and CRM          applicant tracking and recruiting
Jobvite Helps You Meet Today’s
Recruiting Challenges

                     SOURCING AND REFERRALS
                      ON THE OPEN SOCIAL WEB




                     ON-DEMAND COLLABORATIVE
                          HIRING PROCESS




                    RECRUITING INTELLIGENCE AND
                       PERFORMANCE METRICS
What’s a Jobvite?
Jobvite Engages Employees to Power
 Social Recruiting and Drive Referrals



If one recruiter has   and 1000 employees have
500 contacts…          200 contacts each….




          500
                       200,000
Unique Links and Automatic Tracking
Help You Measure Impact
Applicant Tracking for
  the Social Web
Collaborative platform               Targeted social recruiting              Real-time recruiting
for applicant tracking               and referrals                           intelligence




•  Intuitive for everyone involved   •  Viral employee referrals             •  Source performance data
•  Hiring manager self-service       •  Target contacts in social networks   •  Integrated recruiting metrics
•  Robust process management         •  Track results                        •  Real-time dashboards
Œ	
  Applicant Tracking
   Nothing slips through the cracks with efficient,
   responsive candidate management. Easily
   search, screen and schedule.



                                                      	
  Hiring Collaboration
                                                         Make a real difference in the
                                                         productivity of your whole
                                                         team with easy collaboration
                                                         every step of the way.




       Ž	
  Recruiter CRM
            Bring together leads from all
            sourcing activities, then engage and
            communicate with your talent pool.
	
  Seamless Social Recruiting
   The easiest way to get the word out.
   Target and track talent across every
   popular social platform in seconds.




                                             	
  Viral Employee Referrals
                                                Get more high quality referrals by making it a
                                                breeze for everyone in your company to refer
                                                friends and contacts.




‘	
  Facebook App for Recruiting
   Tap into the reach of Facebook by
   automatically sharing open jobs at your
   company with fans and friends.
’	
  Branded Career Site
     Convert visitors into candidates with an
     engaging, social career site and inviting
     application process.




                                                 “	
  Recruitment Marketing
                                                    One intuitive platform integrates all your job
                                                    promotion activities and metrics wherever they
                                                    are on the web.




”	
  Powerful Reporting and Analytics
   Personalized dashboards give everyone
   they need – real-time insights into what
   works.
Sourcing on the Jobvite Platform:
Finding New People on Jobvite
 Canvas hundreds of sites in one easy search
 •  Social networks: LinkedIn, Facebook, Twitter, Google+
 •  Hundreds of free and paid resume databases

 Fresh results
 •  Your search agents constantly monitor the web to catch the new
    resumes and profiles that are added constantly

 Zero in on the best-fit talent for your jobs
 •  Sophisticated matching, ranking, filtering of results from all sources
 •  See how resumes from different sources compare

 Fast follow up
 •  Add resumes and profile to the CRM with one click
 •  Conduct email campaigns promoting your jobs
Œ	
  Live, Social CRM               	
  Candidate Search




Ž	
  Social Recruiting & Referrals    	
  Real-Time Recruiting
                                           Intelligence
Jobvite Results: Applications by Source Type
               Other 15.8%


        Notification
          0.6%
    Employee
   Referral 6.9%

   Agency 1.6%




                                    Job Board
                                      42.9%


                  CareerSite
                   32.1%
Jobvite Results: Hires by Source Type
                             Job Board 14.6%
              Other 19.3%




 Notification 0.4%



                                         CareerSite 21.2%




                                  Agency 4.6%
       Employee Referral
            39.9%
Apply-to-Hire Conversion by Source: Referrals!

8.00%
                                               6.87%
7.00%

6.00%

5.00%

4.00%
                                    3.38%
3.00%

2.00%
                                                                    1.45%

1.00%
                  0.79%
                               0.70%
          0.41%

0.00%
         Job Board
   CareerSite
   Agency
   Employee     Notification
   Other
                                               Referral
Significant Returns for Jobvite Customers

                                   in 3 years, TiVo grew
                                   referral hires from 23% to

 social                            39%
                      after switch to Jobvite:
                      hiring process time
                      savings of
 collaborative        15%


                      “helped us quickly reduce spend on
 intelligent          non-performing and costly sourcing
                      channels like job boards”
Increased Referral Hiring                     Higher Quality Candidates
with Jobvite                                  with Jobvite Referrals
Referrals as source of hire                   Percent of applicants hired
                                33%

                28%                                                    10%
   26%
                                                            1%
   1 YR          2 YR            3 YR
                                                          all         referral
            average referral hire = 22%                applicants    applicants


Sample Savings             10,000                  3%                          300
                               hires      x     referral hire    =           additional
                              per year            increase                  referral hires


                               300
                              referral    x     $3,000           = $900,000
                               hires          savings per hire              total savings
Recruiting Intelligence Provides Insights
to Drive Results – Quality, Cost, Speed
Jobvite: Quality, Cost, Speed

 lower cost            •  reduce job board & agency spend
                       •  tap social & employee networks
                       •  target spend based-on what works


                       •  easy-to-use for everyone
 higher productivity   •  reduce administrative time
                       •  shrink reporting time
                       •  automated screening & tracking


 better talent         •  identify strong candidates from known sources
                       •  target & attract relevant passive talent
                       •  improve candidate experience
consumer internet         consumer products & retail




advertising & marketing   health, sciences & education




technology                finance & energy
the recruiting platform for
the social web
RECRUITING ON THE SOCIAL
WEB

David Lahey
VP, Customer Success
Value created for customers

             actual     average
 Jobvite    referral    referral    referral   sample per     2011    total referral
customer    hire rate   hire rate   upside     hire savings   hires    hire savings




Company 1     73%         22%        51%         $4,000       128       $261,120

Company 2     31%         22%         9%         $4,000       571       $205,560

Company 3     50%         22%        28%         $4,000       302       $338,240

Company 4     27%         22%         5%         $4,000       2315      $463,000
Activation Overview – 4 Easy Steps

1   Kickoff                         2   Configuration
    •  Target Go-Live Date              •  Account Settings
    •  Data Fields and Imports          •  Approval Workflow
    •  Career Site Survey               •  Candidate Workflow
    •  Jobvite Messaging                •  Evaluation Forms
    •  Employees and My Account         •  Offer Letters


3   Testing and Training            4   Go Live
    •  HR and Recruiter Training        •  Activate Career Site
    •  Test Drive                       •  Update Job Links
    •  Video Library on Community       •  Invite Employees
Make It Easy for Employees to
Get Involved with Jobvite Publisher
Jobvite Your Network – a Viral Way to
Reach the Right Talent
Engage Employees in Referrals
Target Talent Directly by Matching
Contacts to Jobs
Engage Your Fans and Followers
Unique Links and Automatic Tracking
Help You Measure Impact
Case Study
Challenges                             Solution
•  Growing company                     •  Jobvite Hire for ATS
•  Advanced hiring technology needed   •  Web 2.0 SaaS solution
•  Decentralized offices               •  Centralized recruiting data
•  Intense competition for talent      •  Full access to social media



                               Results
                 •  Employee referrals have doubled
                 •  Easier to achieve 10% growth
                 •  Decreased use of agencies
Top	
  3	
  Trends	
  in	
  Employment	
  Screening	
  
                                                   	
  




                          Bill Glenn, VP, Marketing & Alliances
                                                    TalentWise
                                            February 28, 2012
Company	
  Overview	
  

	
  
•  Founded	
  in	
  2006	
  

•  HQ	
  in	
  Bothell,	
  WA	
  

•  175	
  employees	
  and	
  growing    	
  
	
  
•  Leader	
  in	
  Hiring	
  Process	
  
     Management	
  SoluEons	
  
     (HPM)	
  
	
  
•  Recognized	
  for	
  innovaEve	
  
     soluEons	
  and	
  award-­‐
     winning	
  service	
  

       2/29/12                                  Property of TalentWise   48
TalentWise	
  +	
  Jobvite	
  Customers	
  




  2/29/12                  Property of TalentWise   49
Trend	
  #	
  1	
  –	
  Social	
  Media	
  Screening	
  

      •  80	
  -­‐	
  90%	
  of	
  companies	
  use	
  social	
  networks	
  as	
  part	
  of	
  their	
  
         employment	
  screening	
  process*	
  
      •  Growth	
  of	
  LinkedIn,	
  FB,	
  Twi]er,	
  Google+	
  




      130M	
   450M	
                462M	
  	
   490M	
                 845M	
   49M	
  

                                                                      *	
  Sources:	
  Jobvite	
  and	
  Reppler	
  


2/29/12                                      Property of TalentWise                                              50
What’s	
  Not	
  Allowable?	
  

Online	
  content	
  which	
  is	
  deemed	
  irrelevant	
  or	
  unallowable	
  
	
  
            •  According	
  to	
  Title	
  VII,	
  the	
  ADA,	
  GINA,	
  and	
  ADEA,	
  protected	
  
               classes	
  include:	
  

                 – age	
                                                  – race/color	
  
                 – sex	
                                                  – naEonal	
  origin	
  
                 – religion	
                                             – pregnancy	
  	
  
                 – disability	
                                           – geneEc	
  informaEon	
  
	
  

       2/29/12                                   Property of TalentWise                                51
What	
  IS	
  allowable?	
  

                 Relevant	
  and	
  allowable	
  online	
  content	
  
                                        	
  
               NegaEve	
                              PosiEve	
  
                  	
  
                                        	
                  	
  
 •  Illegal	
  behavior,	
  including	
                         •  ContribuEons	
  to	
  leading	
  
    illicit	
  drug	
  use	
                                       industry	
  blogs	
  and	
  sites	
  
 •  PotenEally	
  violent	
  acEvity	
  	
                      •  ParEcipaEon	
  in	
  volunteer	
  
 •  Racist	
  or	
  discriminatory	
                               or	
  philanthropic	
  groups	
  
    tendencies	
                                                •  Improvements	
  to	
  
 •  Corporate	
  image	
                                           corporate	
  image	
  
    disparage-­‐ment	
  	
  
 •  Sexually	
  explicit	
  material	
  

 2/29/12                                       Property of TalentWise                                      52
RecommendaEons	
  

        Embrace	
  social	
  media!	
  	
  
        	
  
        Seek	
  advice	
  
        	
  
        Keep	
  detailed	
  records	
  
        	
  
        Go	
  the	
  extra	
  mile	
  to	
  ensure	
  your	
  candidates	
  are	
  
        treated	
  fairly	
  
	
  
       2/29/12                             Property of TalentWise                     53
Trend	
  #	
  2	
  –	
  Employment	
  Eligibility	
  
Compliance	
  


      Form I-9s                                         E-Verify




 2/29/12                       Property of TalentWise         54
ImmigraEon	
  and	
  Customs	
  
Enforcement	
  Trends	
  
In	
  2009,	
  ICE	
  announced	
  a	
  new	
  strategy	
  focusing	
  on	
  worksite	
  
enforcement,	
  with	
  drama2c	
  effects.	
  
                    ICE Worksite Enforcement Trends ‘08 vs. ‘10
                                                                             $6,956k
             7000
             6000
             5000
             4000                                                                                             FY '08
                                     2196
             3000                                                                                             FY '10
             2000            503                                $675k
             1000
                0
                     Notices of I-9 Inspections          Final Order Fines Issued
                              Issued

                          Source:	
  DHS,	
  January	
  2011	
  -­‐	
  h]p://www.dhs.gov/ynews/tesEmony/tesEmony_1299767085496.shtm	
  

   2/29/12                                          Property of TalentWise                                                        55
E-­‐Verify	
  Expansion	
  
          E-Verify Legislation - 2011	
  
          	
  
          	
  
          	
  
          	
  
          	
  
          	
  
          	
  
	
  
	
  
	
  
       2/29/12                      Property of TalentWise   56
	
  
Next	
  GeneraEon	
  Employment	
  
 Eligibility	
  Tools	
  Must	
  Have…	
  
	
  
	
   •        Fully	
  compliant	
  electronic	
  
	
            signatures	
  
     •        Centralized	
  I-­‐9	
  visibility	
  and	
  
              management	
  
    •         Email	
  access	
  for	
  employees	
  
              and	
  employers	
  
    •         Seamless	
  integraEon	
  with	
  E-­‐
              Verify	
  
    •         Enforce	
  compliance	
  through	
  
              simplificaEon	
  

    2/29/12                                        Property of TalentWise   57
Trend	
  #	
  3	
  -­‐	
  Background	
  Screening	
  
IntegraEon	
  with	
  ATS	
  
	
  
        22%	
  of	
  companies	
  that	
  perform	
  background	
  screening	
  
       indicate	
  that	
  their	
  screening	
  soluEon	
  is	
  fully	
  integrated	
  
                                      with	
  their	
  ATS	
  
	
  

                                  22%




                                                                   Source:	
  Aberdeen	
  Group,	
  2010	
  
       2/29/12                            Property of TalentWise                                               58
Trend	
  #	
  3	
  -­‐	
  Background	
  Screening	
  
IntegraEon	
  with	
  ATS	
  –	
  It	
  Works!	
  
	
  
Source:	
  Aberdeen	
  Group,	
  2010	
  




                                                                     Success!



   2/29/12                                  Property of TalentWise              59
Benefits	
  of	
  a	
  Fully	
  Integrated,	
  Turn-­‐
Key	
  SoluEon	
  

                          PRE-POPULATED CANDIDATE INFO

                              •  Single Sign-On
                              •  Encrypted Transport
                              •  Intuitive Interface
                             AUTOMATIC REPORT STATUS




Benefits:
 ü  Increase efficiency by eliminating duplicate data entry
 ü  Reduce risk by lowering the probability of manual data entry errors
 ü  Increase productivity by eliminating the need to work in multiple systems
 ü  Improve compliance by automating and tracking your hiring process from
     end to end

 2/29/12                           Property of TalentWise                        60
2/29/12   Property of TalentWise   61
 
                        Thank	
  you!
                                    	
  
	
  
	
  
Bill	
  Glenn    	
      	
       	
             	
  	
  	
  	
  	
  www.talentwise.com	
  
bglenn@talentwise.com             	
             	
  	
  	
  sales@talentwise.com	
  
Twi]er:	
  @williamwglenn         	
             	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  1.877.893.1665	
  

       2/29/12                  Property of TalentWise                                                                        62
Social Recruiting:
Talent Acquisition in 2015

                 Alex Putman
     Director of Global Talent Acquisition
                  Case-Mate

              February 28, 2012

                @alexputman
Agenda

Mobile Recruiting
    o    Mobile Overview
    o    Mobile Apps
    o    QR codes
    o    Augmented Reality

Talent Communities
    o  Where are the candidates?
    o  What is a Talent Community?
    o  Build & Maintain Your Community!

Recruitment Marketing
    o    What is it?
    o    Targeted Strategies
    o    Branded Pages
    o    Pay Per Click




                                   www.case-mate.com
What Do You Imagine?

“Imagination is more important than knowledge”
                – Albert Einstein

  What do you hope to accomplish from social
                 recruiting?

  o  Enhance the candidate experience?
  o  Build/Grow/Farm a Talent Community?
  o  Engagement?
  o  Find candidates?

                    www.case-mate.com
Mobile Recruiting

     www.case-mate.com
Mobile Recruiting

             Always on, always with us, always connected

   In an average 1 week period ___% of mobile users will:

      •    81% browse internet
      •    77% use a search engine
      •    48% watch a video
      •    63% access a social network
      •    39% use in bathroom
      •    33% use while watching tv
      •    70% use while in a store
      •    74% make a buy decision based on info from smartphone
      •    95% use to find local info
      •    71% of mobile search is due to seeing an ad
      •    42% people click on www.case-mate.com
                                mobile ads
Mobile Size




              www.case-mate.com
Mobile Internet Growth
Mobile Use




             www.case-mate.com
Mobile Phone Use Breakdown
Future of Mobile
 •  91.4 million mobile internet users in US today.
 •  This will jump to 132.5 million / 41.5% percent of the U.S.
    population by 2015, according to eMarketer
 •  CareerBuilder has seen more than a 270% increase in page
    views on its mobile website, Android app, and iPhone app
    from March 2010 to March 2011.
 •  CTIA-The Wireless Association projects that 270 MM US
    residents use some sort of mobile device (89% of the total
    population)
 •  A recent study conducted by Mobile Recruiting News reported
    that 95% of Smart Phone owners would “consider job seeking
    on their mobile.”

 How can you prepare:
 •  Create an app
 •  Optimize your site for mobile
                            www.case-mate.com
Mobile Apps




              www.case-mate.com
PepsiCo Case Study

At a glance, PepsiCo is focused on connecting and
engaging, beyond just a job search. Some of the
functionality of the “Possibilities” app include:

  o  PepsiCo Twitter feed
  o  Content for why, the people, the brands, FAQ’s, and
     ways to connect with Recruiters.
  o  Scanning their brands with a stickybits partnership
  o  The Feeds from the lineup of PepsiCo blogs
  o  PepsiCo YouTube
  o  Geo-location job search functionality
                       www.case-mate.com
More Apps




  19M monthly visit
                                          15k monthly visits
                      www.case-mate.com
QR Codes

What is a QR Code?
2 dimensional barcodes that are easily scanned using any smart
phone. This code will then be converted into a piece of
(interactive) text and/or link

How can I use it in recruiting?
   o  Drive traffic to career portal
   o  Provide positive candidate experience
   o  Create memorable content
   o  Saves visits to mobile device

                 Looks expensive and technical?
                            Goo.gl

                         www.case-mate.com
Augmented Reality

What is Augmented Reality?

Why scan a code when we can scan objects, images, face, logos, etc.
in their natural form and then get redirected

Google Goggles http://www.google.com/mobile/goggles
•  Scan a business card for easy input
•  Scan logo’s for mobile information

LinkMeMobile http://www.linkmemobile.com
•  Images instantly become hyperlinks, encouraging consumers to
    interact.

MobiusWorld http://mobiusworld.me
•  Facial recognition
                            www.case-mate.com
Talent Communities
 Build a Community of Talent
        www.case-mate.com
Where Are People “Socializing”

•    Social Networks (Facebook, LinkedIn)
•    RSS Feeds
•    Aggregators (Indeed, SimplyHired)
•    Virtual Worlds (SecondLife)
•    Video (YouTube, Vimeo)
•    Podcast (BlogTalkRadio.com)
•    Blogs (WordPress, Blogger)
•    Micro Blogs (Twitter, IM, Texting)
•    Wiki’s
•    Bookmarking (StumbleUpon, Digg)
•    Location Based Social (Foursquare, FB Places)
                          www.case-mate.com
Talent Communities

Where do you get your best hires?
  o  Employee Referrals
  o  “little black book”
  o  Pipeline
  o  Passive Seekers

What is a Talent Community?
an environment consisting of people who can
share ideas for the purpose of career
networking or social recruiting of candidates

                     www.case-mate.com
Benefits of Talent Communities

 •    Easy to reach qualified candidates
 •    Candidates engaged to your business
 •    Less dependence on traditional job boards
 •    Less money spent on job advertisements
 •    Increased interaction with potential candidates
 •    Provide insight and clarity of your organization
 •    Better quality of applicants to job openings
 •    Creates a talent pipeline for future job openings
 •    Attracts passive candidates

                          www.case-mate.com
How to Build A Talent Community

Turn your “careers” page into a central hub for:
   o    Past (“alumni”) employees
   o    Company “fans”
   o    Leased employees
   o    Interested candidates
   o    Recruiters
   o    Hiring managers
   o    Current employees

                              Best Practices:
   o  Incorporate tools for communication and interaction to drive
      conversations in your talent community.
   o  Provide an exclusive look into your organization, its employees
      and the culture behind the company.
   o  Use video, multimedia, photos, testimonials
                             www.case-mate.com
Maintain Your Talent Community

When you start engaging candidates through a talent
community, it’s important to continue to provide value
on a regular basis.

Ways to do so:
o  Send updates or an e-newsletter
o  Providing “VIP” information on new job openings
   and internship programs
o  Create contests
o  Provide information via blog posts
o  Communicate and connect via social media.
                      www.case-mate.com
Recruitment Marketing
Yes, the Talent Department is a BRAND!
             www.case-mate.com
Life @ Case-Mate
What is Recruitment Marketing?
      Recruitment Marketing is attracting applicants to your brand

  Attraction Via:
  o  Talent Communities
  o  Mobile campaigns
  o  Targeted postings
  o  Referrals
  o  Social Media
  o  Advertising

              Remember: You are marketing your company

  Talent Brand
  Recruitment marketing is unique in that a company has the opportunity to
  develop a sub-brand that encompasses employee lifestyle – what we call a
  talent brand.
Where to Begin

•  Clear understanding of your talent brand and what type
   of candidates you would like to attract.

•  Not everyone who is qualified for a position will be a
   good fit for your company

•  Once you know whom you want to attract, you can start
   o  Build out email campaigns
   o  Social job promotions
   o  Developing a community based career site that is geared toward
      the type of applicants desired.
Organizational Involvement

      Involve everyone in the company
                               TiVo
  o  sends a separate recruiting email twice a month to all
     employees
     o  providing hiring updates
     o  interesting articles
     o  referral incentives.


  o  Each email includes a specific, personalized
     message, usually a story or anecdote about a referral
Targeted Social Strategies

 •  Orbitz has developed a unique social recruiting strategy
    based on targeting passive candidates.

 •  The company cultivates a number of leads through
     o  Social media
     o  Newsletters
     o  User groups
     o  Sourcing
     o  On-campus events at high schools and universities
        worldwide
Social Recruiting ATS
 •  Social Recruiting Platform
 •  Facebook “Work With Us” app
 •  Develop social recruiting campaigns
 •  Interact on all major social platforms
 •  Everyone in company is a recruiter
 •  Sourcing tools: integrate paid, non paid and Boolean
    search.
 •  Reporting
     o  What’s working, who is referring etc…
Branded Pages




                www.case-mate.com
LinkedIn
Glassdoor




            www.case-mate.com
Pay Per Click




                www.case-mate.com
What is PPC?

•  Pay Per Click is just like it sounds:
  o Pay when your job is clicked
  o “bid” on key words you want to use
  o Choose by
     o Location
     o Age
     o interest
Targeted PPC options




             Almost	
  1	
  billion	
  users	
  
                                                                        140	
  million	
  users	
  




                                                         72	
  million	
  unique	
  visitors	
  annually	
  
  660	
  million	
  unique	
  visitors	
  annually	
  
Job Boards vs Aggregators




                                         www.case-mate.com
* - comScore Media Metrix, August 2011
Contact

          Alex	
  Putman	
  	
  |	
  Director	
  of	
  Global	
  Talent	
  @	
  Case-­‐Mate	
  

     Alex.putman@case-mate.com

     Twitter.com/alexputman

     Linkedin.com/in/alexputman

      www.socialTrex.com

      www.case-­‐mate.com	
  	
  




                                       www.case-mate.com
Credits

 http://www.digby.com/mobile-industry-resources/mobile-industry-statistics


 Jobvite’s 2011 Social Recruiting Report – www.jobvite.com

 comScore Media Metrix, August 2011




                                   www.case-mate.com
5 Easy Steps to
Recruiting Analytics
Mike Nigro
Southeast Sales Manager
Metrics Help Us to:


 •  Track progress
 •  Set realistic goals
 •  Plan for the future
Good Metrics Tell a Story
Make Your Story Easy to Understand
Numbers Don’t Mean Anything…




 	
  	
  
Creating a Good Story

Measure the Right Things:
•  Does everyone agree this is important?
•  Is this metric for recruiters, hiring
   managers or executive management?
•  Is it easily compiled?
•  Is it consistently accurate?



	
  	
  
Most Frequently Measured Metrics

     Time	
  to	
  Fill/Start	
                                                                                                                     18%	
  


Manager	
  SaEsfacEon	
                                                                                                           13%	
  


  First-­‐Year	
  Turnover	
                                                                                                      13%	
  


           Cost	
  Per	
  Hire	
                                                                                             12%	
  


Cndidate	
  SaEsfacEon	
                                                                                           10%	
  


        Quality	
  of	
  Hire	
                                                                        8%	
  

                                       0%	
           2%	
          4%	
           6%	
            8%	
         10%	
   12%	
   14%	
   16%	
   18%	
   20%	
  

            Source:	
  RecruiEng	
  AnalyEcs:	
  5	
  Ways	
  	
  to	
  Benchmark	
  Success	
  
Maturity Over Time…
5 Ways to Benchmark Success

1.  Efficiency
2.  Effectiveness
3.  Marketing
4.  Retention
5.  Planning
1. Efficiency

 What metrics will help your recruiting
 program become more efficient?	
  
 •  Time to fill
 •  Cost per hire
 •  Hiring process/workflow
 •  Recruiter workload
1. Efficiency

How can the metrics be used to improve the
efficiency of the program?
•  Develop best practices.
•  Outsource certain processes.
•  Acquire new tools.
2. Effectiveness

What metrics will help your recruiting to be
more effective?
•  Time to promote
•  Quality of candidates
•  Hiring manager satisfaction
•  Retention rate at 3 and 6 months
2. Effectiveness

How can we increase recruiting
effectiveness?
•  Use targeted keywords in job
   descriptions.
•  Increase hiring managers’ input.
•  Focus on the best sources for
   successful hires.
60%                                       of new jobs will require skills held by	
  


                   20%                                       of the population

Source:	
  American	
  Society	
  for	
  Training	
  &	
  Development	
  
3. Sourcing and Marketing

What will help your sourcing and
marketing efforts?
•  Candidates per source
•  Cost per hire by source
•  Career site traffic
•  Social recruiting
3. Sourcing and Marketing

•  Are we getting more quality candidates or
   just more applications?
•  Do we need to spend more or change
   what we are spending on?
•  Should we refine the sourcing process?
•  Are referrals our number one source for
   hires?
Best Outside Talent Comes from
 Referrals, Sourcing and Social Networks

                                               referrals              8.6

                                  direct sourcing                     8.2

                                social networks                       7.8

                      corporate career site                           7.0

3rd party recruiters or search firms                                  6.8

                           campus recruiting                          6.4

                                          job boards                  6.1

         search engine optimization                                   6.1

    Source:	
  Jobvite	
  Social	
  RecruiEng	
  Survey	
  2011	
  
    	
  
4. Retention

Does the recruiting process have a
positive impact on the business?
•  Employee retention, engagement and
   satisfaction
•  Percent of employee referrals
•  Employer brand ranking
4. Retention

We know that hiring the right people is
important.
•  Can we match candidates to jobs better?
•  Hire better skill sets.
•  Can we increase employee referrals?
•  Develop a new job branding campaign.
61% of Employees Are Actively Seeking
or Open to a New Job




 Source:	
  Jobvite	
  Social	
  Job	
  Seeker	
  Survey	
  2011	
  
 	
  
5. Planning

What metrics will help you plan for
recruiting success?
•  Critical positions identified
•  Hard-to-fill positions identified
•  Percent of talent available vs needed
•  Percent of successors named, trained and
   ready
5. Planning

 What recruiting efforts are mission-
 critical for our business?
 •  Define sourcers and manage their efforts.
 •  Build the bench strength in the CRM .
 •  Develop a formal succession management
    process.
 •  Increase employee development.
New Jobs That Didn’t Exist Years Ago
                                                   iPad	
  Game	
  Developer	
  
      API	
  Plauorm	
  Manager	
  
                                                                                   VirtualizaEon	
  Architect	
  
                      User	
  Experience	
  Analyst	
  

                                                        Mobile Applications Engineer
Online	
  Community	
  Managers	
  

    Search	
  Engine	
  OpEmizaEon	
  Specialist	
  
                                                        iPhone Application Developer

                                            Director	
  of	
  SEM	
  Poruolio	
  Strategy	
  
Mobile Marketing Strategist
                                                                             Social	
  Media	
  Manager	
  
                 Android	
  Developer	
  
                                                                               Mobile	
  Sales	
  Engineer	
  
   Blogger	
                          Social	
  Media	
  Strategist	
  
Developments that Make Metrics Easy

 1.  Applicant Tracking Software
 2.  CRM Systems
 3.  Social Recruiting Tools
 4.  Cloud Technologies
The Recruiting Platform for the Social Web



Collaborative platform         Social CRM
for applicant tracking         and search




Social recruiting              Recruiting
and referrals                  intelligence
Mike Nigro
Southeast Sales Manager


michael@jobvite.com                   @jobvite
Twitter: @mnigro1045                  www.facebook.com/jobvite
Linked In:                            www.linkedin.com/in/jobvite
h]p://www.linkedin.com/in/mikenigro   www.youtube.com/jobvite

Mais conteúdo relacionado

Mais procurados

Best practices for developing a strong talent pipeline white paper july 2012
Best practices for developing a strong talent pipeline white paper july 2012Best practices for developing a strong talent pipeline white paper july 2012
Best practices for developing a strong talent pipeline white paper july 2012
Rachel Romba
 
IGI-AIM Personal Branding Survey Report
IGI-AIM Personal Branding Survey Report IGI-AIM Personal Branding Survey Report
IGI-AIM Personal Branding Survey Report
Jon Michail
 
The New Drivers of Recruiting and How Technology Should Enable Them
The New Drivers of Recruiting and How Technology Should Enable ThemThe New Drivers of Recruiting and How Technology Should Enable Them
The New Drivers of Recruiting and How Technology Should Enable Them
Human Capital Media
 
Nonprofit Recruiting Solutions with LinkedIn
Nonprofit Recruiting Solutions with LinkedInNonprofit Recruiting Solutions with LinkedIn
Nonprofit Recruiting Solutions with LinkedIn
4Good.org
 
Эффективность social business (исследование Jive)
Эффективность social business (исследование Jive)Эффективность social business (исследование Jive)
Эффективность social business (исследование Jive)
Andrei Kamarouski
 
Social business software survey results
Social business software survey resultsSocial business software survey results
Social business software survey results
Wilco Turnhout
 
Social media recritment final project
Social media recritment final projectSocial media recritment final project
Social media recritment final project
ria1988
 

Mais procurados (19)

Best practices for developing a strong talent pipeline white paper july 2012
Best practices for developing a strong talent pipeline white paper july 2012Best practices for developing a strong talent pipeline white paper july 2012
Best practices for developing a strong talent pipeline white paper july 2012
 
Acquiring Talent through Digital Media
Acquiring Talent through Digital MediaAcquiring Talent through Digital Media
Acquiring Talent through Digital Media
 
IGI-AIM Personal Branding Survey Report
IGI-AIM Personal Branding Survey Report IGI-AIM Personal Branding Survey Report
IGI-AIM Personal Branding Survey Report
 
En cntnt-ebook-savvy-hr-leader-guide-to-digital-recruiting
En cntnt-ebook-savvy-hr-leader-guide-to-digital-recruitingEn cntnt-ebook-savvy-hr-leader-guide-to-digital-recruiting
En cntnt-ebook-savvy-hr-leader-guide-to-digital-recruiting
 
Social Media & HR - Friends or Foes?
Social Media & HR - Friends or Foes?Social Media & HR - Friends or Foes?
Social Media & HR - Friends or Foes?
 
Jobvite Webcast: Sourcing - Got Networks, Nodes and Hotspots?
Jobvite Webcast: Sourcing - Got Networks, Nodes and Hotspots?Jobvite Webcast: Sourcing - Got Networks, Nodes and Hotspots?
Jobvite Webcast: Sourcing - Got Networks, Nodes and Hotspots?
 
Starmind mini guide future of work research
Starmind mini guide future of work researchStarmind mini guide future of work research
Starmind mini guide future of work research
 
The New Drivers of Recruiting and How Technology Should Enable Them
The New Drivers of Recruiting and How Technology Should Enable ThemThe New Drivers of Recruiting and How Technology Should Enable Them
The New Drivers of Recruiting and How Technology Should Enable Them
 
Global Recruiting Trends 2013
Global Recruiting Trends 2013   Global Recruiting Trends 2013
Global Recruiting Trends 2013
 
Social Media in Recruitment
Social Media in RecruitmentSocial Media in Recruitment
Social Media in Recruitment
 
Nonprofit Recruiting Solutions with LinkedIn
Nonprofit Recruiting Solutions with LinkedInNonprofit Recruiting Solutions with LinkedIn
Nonprofit Recruiting Solutions with LinkedIn
 
How do you engage employees? Whitepaper 360° employee feedback
How do you engage employees? Whitepaper 360° employee feedbackHow do you engage employees? Whitepaper 360° employee feedback
How do you engage employees? Whitepaper 360° employee feedback
 
Using Social Media for Recruiting
Using Social Media for RecruitingUsing Social Media for Recruiting
Using Social Media for Recruiting
 
Эффективность social business (исследование Jive)
Эффективность social business (исследование Jive)Эффективность social business (исследование Jive)
Эффективность social business (исследование Jive)
 
Social business software survey results
Social business software survey resultsSocial business software survey results
Social business software survey results
 
Mar 2019 corenet the leader
Mar 2019 corenet the leaderMar 2019 corenet the leader
Mar 2019 corenet the leader
 
Social media recritment final project
Social media recritment final projectSocial media recritment final project
Social media recritment final project
 
Creating a Social Networking Recruitment Strategy
Creating a Social Networking Recruitment StrategyCreating a Social Networking Recruitment Strategy
Creating a Social Networking Recruitment Strategy
 
MGI The Social Economy Full Report- $1.7 Trillion Market
MGI The Social Economy Full Report- $1.7 Trillion MarketMGI The Social Economy Full Report- $1.7 Trillion Market
MGI The Social Economy Full Report- $1.7 Trillion Market
 

Semelhante a Atlanta Future of Social Recruiting

Jobvite 2012 social_recruiting_survey (2)
Jobvite 2012 social_recruiting_survey (2)Jobvite 2012 social_recruiting_survey (2)
Jobvite 2012 social_recruiting_survey (2)
Rachel Romba
 
Jobvite 2012 Social Recruiting Survey
Jobvite 2012 Social Recruiting SurveyJobvite 2012 Social Recruiting Survey
Jobvite 2012 Social Recruiting Survey
Ciara Fogarty
 
Jobvite - Social Recruiting Survey - 2012
Jobvite - Social Recruiting Survey - 2012Jobvite - Social Recruiting Survey - 2012
Jobvite - Social Recruiting Survey - 2012
Yigit Türkoglu
 
Jobvite 2012 Social Recruiting Survey
Jobvite 2012 Social Recruiting SurveyJobvite 2012 Social Recruiting Survey
Jobvite 2012 Social Recruiting Survey
Joe Lundberg
 
Jobvite 2012 social_recruiting_survey
Jobvite 2012 social_recruiting_surveyJobvite 2012 social_recruiting_survey
Jobvite 2012 social_recruiting_survey
Greg Boschetti
 
State of Millennials in the Workforce
State of Millennials in the Workforce State of Millennials in the Workforce
State of Millennials in the Workforce
University Beyond Inc.
 

Semelhante a Atlanta Future of Social Recruiting (20)

Role of HR in fostering innovation
Role of HR in fostering innovationRole of HR in fostering innovation
Role of HR in fostering innovation
 
The Changing Nature of Campaign Management
The Changing Nature of Campaign ManagementThe Changing Nature of Campaign Management
The Changing Nature of Campaign Management
 
Future of Social Recruiting - Dallas, TX
Future of Social Recruiting - Dallas, TXFuture of Social Recruiting - Dallas, TX
Future of Social Recruiting - Dallas, TX
 
Recruitment trends
Recruitment trendsRecruitment trends
Recruitment trends
 
Jobvite 2012 Social Recruiting Survey
Jobvite 2012 Social Recruiting SurveyJobvite 2012 Social Recruiting Survey
Jobvite 2012 Social Recruiting Survey
 
Jobvite 2012 social_recruiting_survey (2)
Jobvite 2012 social_recruiting_survey (2)Jobvite 2012 social_recruiting_survey (2)
Jobvite 2012 social_recruiting_survey (2)
 
Jobvite 2012 Social Recruiting Survey
Jobvite 2012 Social Recruiting SurveyJobvite 2012 Social Recruiting Survey
Jobvite 2012 Social Recruiting Survey
 
Jobvite - Social Recruiting Survey - 2012
Jobvite - Social Recruiting Survey - 2012Jobvite - Social Recruiting Survey - 2012
Jobvite - Social Recruiting Survey - 2012
 
Jobvite 2012 Social Recruiting Survey
Jobvite 2012 Social Recruiting SurveyJobvite 2012 Social Recruiting Survey
Jobvite 2012 Social Recruiting Survey
 
Jobvite 2012 social_recruiting_survey
Jobvite 2012 social_recruiting_surveyJobvite 2012 social_recruiting_survey
Jobvite 2012 social_recruiting_survey
 
Jobvite 2012 social_recruiting_survey
Jobvite 2012 social_recruiting_surveyJobvite 2012 social_recruiting_survey
Jobvite 2012 social_recruiting_survey
 
State of Millennials in the Workforce
State of Millennials in the Workforce State of Millennials in the Workforce
State of Millennials in the Workforce
 
LinkedIn LIVE Coaching Workshop Part 1
LinkedIn LIVE Coaching Workshop Part 1LinkedIn LIVE Coaching Workshop Part 1
LinkedIn LIVE Coaching Workshop Part 1
 
LinkedIn Hands-On Workshop Part 1 by Nykky McCarley
LinkedIn Hands-On Workshop Part 1 by Nykky McCarleyLinkedIn Hands-On Workshop Part 1 by Nykky McCarley
LinkedIn Hands-On Workshop Part 1 by Nykky McCarley
 
Social Recruiting for HR Execs Made Simple | by Bullhorn Reach Evangelist Ste...
Social Recruiting for HR Execs Made Simple | by Bullhorn Reach Evangelist Ste...Social Recruiting for HR Execs Made Simple | by Bullhorn Reach Evangelist Ste...
Social Recruiting for HR Execs Made Simple | by Bullhorn Reach Evangelist Ste...
 
Business Impact of Talent Intelligence
Business Impact of Talent IntelligenceBusiness Impact of Talent Intelligence
Business Impact of Talent Intelligence
 
Talent Acquisition Trends
Talent Acquisition TrendsTalent Acquisition Trends
Talent Acquisition Trends
 
The Transformative Power of Talent Brand | Webcast
The Transformative Power of Talent Brand | WebcastThe Transformative Power of Talent Brand | Webcast
The Transformative Power of Talent Brand | Webcast
 
Tranformational power of employer brand
Tranformational power of employer brandTranformational power of employer brand
Tranformational power of employer brand
 
Social media recruiting dreams and digital networking fantasies
Social media recruiting dreams and digital networking fantasiesSocial media recruiting dreams and digital networking fantasies
Social media recruiting dreams and digital networking fantasies
 

Mais de Jobvite

Mais de Jobvite (20)

Recruiting the Modern Job Seeker: What You Need to Know
Recruiting the Modern Job Seeker: What You Need to KnowRecruiting the Modern Job Seeker: What You Need to Know
Recruiting the Modern Job Seeker: What You Need to Know
 
Understanding Your Ideal Candidates
Understanding Your Ideal CandidatesUnderstanding Your Ideal Candidates
Understanding Your Ideal Candidates
 
7 Practical Solutions to Power Employee Engagement
7 Practical Solutions to Power Employee Engagement7 Practical Solutions to Power Employee Engagement
7 Practical Solutions to Power Employee Engagement
 
Key Benchmarks for the Recruiting Industry - Deconstructing the Recruiting Fu...
Key Benchmarks for the Recruiting Industry - Deconstructing the Recruiting Fu...Key Benchmarks for the Recruiting Industry - Deconstructing the Recruiting Fu...
Key Benchmarks for the Recruiting Industry - Deconstructing the Recruiting Fu...
 
Jobvite Summit'15 Chicago: Breakout Session - Social Recruiting Unplugged
Jobvite Summit'15 Chicago: Breakout Session - Social Recruiting UnpluggedJobvite Summit'15 Chicago: Breakout Session - Social Recruiting Unplugged
Jobvite Summit'15 Chicago: Breakout Session - Social Recruiting Unplugged
 
Jobvite Summit'15 Chicago: Breakout Session: Do One Thing Differently
Jobvite Summit'15 Chicago: Breakout Session: Do One Thing DifferentlyJobvite Summit'15 Chicago: Breakout Session: Do One Thing Differently
Jobvite Summit'15 Chicago: Breakout Session: Do One Thing Differently
 
Jobvite Summit'15 Chicago: Breakout Session - Making Top Talent Come to You
Jobvite Summit'15 Chicago: Breakout Session - Making Top Talent Come to YouJobvite Summit'15 Chicago: Breakout Session - Making Top Talent Come to You
Jobvite Summit'15 Chicago: Breakout Session - Making Top Talent Come to You
 
Jobvite Summit'15 Chicago: Keynote - Jobvite VP of Customer Success Paul Turner
Jobvite Summit'15 Chicago: Keynote - Jobvite VP of Customer Success Paul TurnerJobvite Summit'15 Chicago: Keynote - Jobvite VP of Customer Success Paul Turner
Jobvite Summit'15 Chicago: Keynote - Jobvite VP of Customer Success Paul Turner
 
Jobvite Summit'15 Chicago: Keynote - Jobvite CEO Dan Finnigan
Jobvite Summit'15 Chicago: Keynote - Jobvite CEO Dan FinniganJobvite Summit'15 Chicago: Keynote - Jobvite CEO Dan Finnigan
Jobvite Summit'15 Chicago: Keynote - Jobvite CEO Dan Finnigan
 
Jobvite Summit'15 Chicago: Breakout Session - Building a "Best Place to Work"...
Jobvite Summit'15 Chicago: Breakout Session - Building a "Best Place to Work"...Jobvite Summit'15 Chicago: Breakout Session - Building a "Best Place to Work"...
Jobvite Summit'15 Chicago: Breakout Session - Building a "Best Place to Work"...
 
Jobvite Summit'15 Chicago: Data Driven Recruiting by Erica Messick
Jobvite Summit'15 Chicago: Data Driven Recruiting by Erica MessickJobvite Summit'15 Chicago: Data Driven Recruiting by Erica Messick
Jobvite Summit'15 Chicago: Data Driven Recruiting by Erica Messick
 
Jobvite Summit'15 Keynote - Appcast.io CEO/Founder Chris Forman
Jobvite Summit'15 Keynote - Appcast.io CEO/Founder Chris FormanJobvite Summit'15 Keynote - Appcast.io CEO/Founder Chris Forman
Jobvite Summit'15 Keynote - Appcast.io CEO/Founder Chris Forman
 
Jobvite Summit'15 Chicago: Breakout Session - Video Interviewing: Your Secret...
Jobvite Summit'15 Chicago: Breakout Session - Video Interviewing: Your Secret...Jobvite Summit'15 Chicago: Breakout Session - Video Interviewing: Your Secret...
Jobvite Summit'15 Chicago: Breakout Session - Video Interviewing: Your Secret...
 
Summit'15 Chicago: Breakout Session - Building Blocks to Higher Jobvite IQ
Summit'15 Chicago: Breakout Session - Building Blocks to Higher Jobvite IQSummit'15 Chicago: Breakout Session - Building Blocks to Higher Jobvite IQ
Summit'15 Chicago: Breakout Session - Building Blocks to Higher Jobvite IQ
 
Summit'15: Breakout Session - Improving the Candidate Experience
Summit'15: Breakout Session - Improving the Candidate ExperienceSummit'15: Breakout Session - Improving the Candidate Experience
Summit'15: Breakout Session - Improving the Candidate Experience
 
SF Summit15 3A_100% Jobvite Adoption_Jive_5.8.15
SF Summit15 3A_100% Jobvite Adoption_Jive_5.8.15SF Summit15 3A_100% Jobvite Adoption_Jive_5.8.15
SF Summit15 3A_100% Jobvite Adoption_Jive_5.8.15
 
SF Summit15 1B_Social_Recruiting_Unplugged_Boulais_5.8.15
SF Summit15 1B_Social_Recruiting_Unplugged_Boulais_5.8.15SF Summit15 1B_Social_Recruiting_Unplugged_Boulais_5.8.15
SF Summit15 1B_Social_Recruiting_Unplugged_Boulais_5.8.15
 
SF Summit15 2B_Building Best Place_2Work_Teran_5.8.15
SF Summit15 2B_Building Best Place_2Work_Teran_5.8.15SF Summit15 2B_Building Best Place_2Work_Teran_5.8.15
SF Summit15 2B_Building Best Place_2Work_Teran_5.8.15
 
SF Summit15 3B_Data-Driven Recruiting_Messick_5.8.15
SF Summit15 3B_Data-Driven Recruiting_Messick_5.8.15SF Summit15 3B_Data-Driven Recruiting_Messick_5.8.15
SF Summit15 3B_Data-Driven Recruiting_Messick_5.8.15
 
SF Summit15 2A_One2Many_BrightEdge_5.8.15
SF Summit15 2A_One2Many_BrightEdge_5.8.15SF Summit15 2A_One2Many_BrightEdge_5.8.15
SF Summit15 2A_One2Many_BrightEdge_5.8.15
 

Último

Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Joaquim Jorge
 

Último (20)

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 

Atlanta Future of Social Recruiting

  • 1. The Future of Recruiting is Now Dan Finnigan CEO and President Jobvite
  • 2. Only recruiting platform built for the social media era By converting all jobs into unique, shareable and trackable Jobvites, customers hire better talent with less time & money Generated 6X customer growth in two years despite worst labor market in over 60 years
  • 3. Recruiting Challenges Recruiting Challenges empty seats can’t find the right people to hire friction wastes time low productivity, accountability, visibility wasted spend hard to know what works
  • 4. 66%   hiring managers dissatisfied with candidate 66%   quality or hiring speed recruiters unhappy with hiring manager 77%   responsiveness candidates unhappy with communication 77%   the hiring process is challenging for everyone involved
  • 5. Top Pressures Facing Recruiters 56%   55%   54%   52%   52%   50%   48%   47%   46%   44%   42%   Shortages  of  required   Pressure  to  meet  the   Trouble  sourcing  enough   skills  available  in  the   company's  growth   qualified  candidates  to   labor  pool   objecEves   fill  openings   Source:  Aberdeen  Group,  Strategic  Sourcing  EARLY  FINDINGS,  February  2012  
  • 6. 60% OF NEW JOBS WILL REQUIRE SKILLS HELD BY   20% OF THE POPULATION   landing skilled talent is increasingly difficult
  • 7. Sourcing is THE Priority 60%   Top  Strategy  =   of     36%   Organiza2ons  are  Strengthening     36%   the  Ability  to  Iden2fy  Talent   30%   23%   20%   12%   8%   4%   0%   Sourcing   Hiring   Assessment   Employer   Onboarding   Screening   Branding   Source:  Aberdeen  Group,  Strategic  Sourcing  EARLY  FINDINGS,  February  2012  
  • 9. Hiring manager CEO HR Executive Employee Interviewer Recruiter Hiring is everyone’s job!
  • 10. 800 million 200 million 100 million Share of Time Share of Time % Change in Category June 2010 June 2009 Share of Time Social Networks 22.7% 15.8% 43% Online Games 10.2% 9.3% 10% E-mail 8.3% 11.5% -28% Portals 4.4% 5.5% -19% Search 3.5% 3.4% 1% social behavior overtaking all web activity and transforming many others
  • 11. Social Network Use is Growing Among the Workforce
  • 12. Referrals Top the List of Job Finding Resources
  • 13. Most Effective Source of Hire Most  Effec2ve  Source  of  Hire   Employee  referrals  and  networks  (both  personal  and  professional)   4.23   An  easy-­‐to-­‐use  and  engaging  company  career  portal   3.57   Social  networking  sites  (i.e  LinkedIn,  Facebook  or  Twi]er)  to  find  or   3.42   connect  with  interesEng  candidates   Least  Effec2ve  Source  of  Hire   Blogs  or  wikis  to  share  informaEon  about  your  company   2.40   Banner  ads  on  targeted  websites   2.40   Job  distribuEon  tools   2.39   Source:  Aberdeen  Group,  Strategic  Sourcing  EARLY  FINDINGS,  February  2012  
  • 14. 83% use or plan to hire 46% will invest more in social through social networks media for hiring this year #1 quality hiring source is 14% will invest more in job referrals boards this year Jobvite  Social  RecruiEng  Survey  2010     social technologies are changing how companies hire
  • 15. it’s harder than ever to tell what works
  • 16.   social sourcing and CRM applicant tracking and recruiting
  • 17. Jobvite Helps You Meet Today’s Recruiting Challenges SOURCING AND REFERRALS ON THE OPEN SOCIAL WEB ON-DEMAND COLLABORATIVE HIRING PROCESS RECRUITING INTELLIGENCE AND PERFORMANCE METRICS
  • 19. Jobvite Engages Employees to Power Social Recruiting and Drive Referrals If one recruiter has and 1000 employees have 500 contacts… 200 contacts each…. 500 200,000
  • 20. Unique Links and Automatic Tracking Help You Measure Impact
  • 21. Applicant Tracking for the Social Web Collaborative platform Targeted social recruiting Real-time recruiting for applicant tracking and referrals intelligence •  Intuitive for everyone involved •  Viral employee referrals •  Source performance data •  Hiring manager self-service •  Target contacts in social networks •  Integrated recruiting metrics •  Robust process management •  Track results •  Real-time dashboards
  • 22. Œ  Applicant Tracking Nothing slips through the cracks with efficient, responsive candidate management. Easily search, screen and schedule.   Hiring Collaboration Make a real difference in the productivity of your whole team with easy collaboration every step of the way. Ž  Recruiter CRM Bring together leads from all sourcing activities, then engage and communicate with your talent pool.
  • 23.   Seamless Social Recruiting The easiest way to get the word out. Target and track talent across every popular social platform in seconds.   Viral Employee Referrals Get more high quality referrals by making it a breeze for everyone in your company to refer friends and contacts. ‘  Facebook App for Recruiting Tap into the reach of Facebook by automatically sharing open jobs at your company with fans and friends.
  • 24. ’  Branded Career Site Convert visitors into candidates with an engaging, social career site and inviting application process. “  Recruitment Marketing One intuitive platform integrates all your job promotion activities and metrics wherever they are on the web. ”  Powerful Reporting and Analytics Personalized dashboards give everyone they need – real-time insights into what works.
  • 25. Sourcing on the Jobvite Platform: Finding New People on Jobvite Canvas hundreds of sites in one easy search •  Social networks: LinkedIn, Facebook, Twitter, Google+ •  Hundreds of free and paid resume databases Fresh results •  Your search agents constantly monitor the web to catch the new resumes and profiles that are added constantly Zero in on the best-fit talent for your jobs •  Sophisticated matching, ranking, filtering of results from all sources •  See how resumes from different sources compare Fast follow up •  Add resumes and profile to the CRM with one click •  Conduct email campaigns promoting your jobs
  • 26. Œ  Live, Social CRM   Candidate Search Ž  Social Recruiting & Referrals   Real-Time Recruiting Intelligence
  • 27. Jobvite Results: Applications by Source Type Other 15.8% Notification 0.6% Employee Referral 6.9% Agency 1.6% Job Board 42.9% CareerSite 32.1%
  • 28. Jobvite Results: Hires by Source Type Job Board 14.6% Other 19.3% Notification 0.4% CareerSite 21.2% Agency 4.6% Employee Referral 39.9%
  • 29. Apply-to-Hire Conversion by Source: Referrals! 8.00% 6.87% 7.00% 6.00% 5.00% 4.00% 3.38% 3.00% 2.00% 1.45% 1.00% 0.79% 0.70% 0.41% 0.00% Job Board CareerSite Agency Employee Notification Other Referral
  • 30. Significant Returns for Jobvite Customers in 3 years, TiVo grew referral hires from 23% to social 39% after switch to Jobvite: hiring process time savings of collaborative 15% “helped us quickly reduce spend on intelligent non-performing and costly sourcing channels like job boards”
  • 31. Increased Referral Hiring Higher Quality Candidates with Jobvite with Jobvite Referrals Referrals as source of hire Percent of applicants hired 33% 28% 10% 26% 1% 1 YR 2 YR 3 YR all referral average referral hire = 22% applicants applicants Sample Savings 10,000 3% 300 hires x referral hire = additional per year increase referral hires 300 referral x $3,000 = $900,000 hires savings per hire total savings
  • 32. Recruiting Intelligence Provides Insights to Drive Results – Quality, Cost, Speed
  • 33. Jobvite: Quality, Cost, Speed lower cost •  reduce job board & agency spend •  tap social & employee networks •  target spend based-on what works •  easy-to-use for everyone higher productivity •  reduce administrative time •  shrink reporting time •  automated screening & tracking better talent •  identify strong candidates from known sources •  target & attract relevant passive talent •  improve candidate experience
  • 34. consumer internet consumer products & retail advertising & marketing health, sciences & education technology finance & energy
  • 35. the recruiting platform for the social web
  • 36. RECRUITING ON THE SOCIAL WEB David Lahey VP, Customer Success
  • 37. Value created for customers actual average Jobvite referral referral referral sample per 2011 total referral customer hire rate hire rate upside hire savings hires hire savings Company 1 73% 22% 51% $4,000 128 $261,120 Company 2 31% 22% 9% $4,000 571 $205,560 Company 3 50% 22% 28% $4,000 302 $338,240 Company 4 27% 22% 5% $4,000 2315 $463,000
  • 38. Activation Overview – 4 Easy Steps 1 Kickoff 2 Configuration •  Target Go-Live Date •  Account Settings •  Data Fields and Imports •  Approval Workflow •  Career Site Survey •  Candidate Workflow •  Jobvite Messaging •  Evaluation Forms •  Employees and My Account •  Offer Letters 3 Testing and Training 4 Go Live •  HR and Recruiter Training •  Activate Career Site •  Test Drive •  Update Job Links •  Video Library on Community •  Invite Employees
  • 39. Make It Easy for Employees to Get Involved with Jobvite Publisher
  • 40. Jobvite Your Network – a Viral Way to Reach the Right Talent
  • 41. Engage Employees in Referrals
  • 42. Target Talent Directly by Matching Contacts to Jobs
  • 43. Engage Your Fans and Followers
  • 44.
  • 45. Unique Links and Automatic Tracking Help You Measure Impact
  • 46. Case Study Challenges Solution •  Growing company •  Jobvite Hire for ATS •  Advanced hiring technology needed •  Web 2.0 SaaS solution •  Decentralized offices •  Centralized recruiting data •  Intense competition for talent •  Full access to social media Results •  Employee referrals have doubled •  Easier to achieve 10% growth •  Decreased use of agencies
  • 47. Top  3  Trends  in  Employment  Screening     Bill Glenn, VP, Marketing & Alliances TalentWise February 28, 2012
  • 48. Company  Overview     •  Founded  in  2006   •  HQ  in  Bothell,  WA   •  175  employees  and  growing     •  Leader  in  Hiring  Process   Management  SoluEons   (HPM)     •  Recognized  for  innovaEve   soluEons  and  award-­‐ winning  service   2/29/12 Property of TalentWise 48
  • 49. TalentWise  +  Jobvite  Customers   2/29/12 Property of TalentWise 49
  • 50. Trend  #  1  –  Social  Media  Screening   •  80  -­‐  90%  of  companies  use  social  networks  as  part  of  their   employment  screening  process*   •  Growth  of  LinkedIn,  FB,  Twi]er,  Google+   130M   450M   462M     490M   845M   49M   *  Sources:  Jobvite  and  Reppler   2/29/12 Property of TalentWise 50
  • 51. What’s  Not  Allowable?   Online  content  which  is  deemed  irrelevant  or  unallowable     •  According  to  Title  VII,  the  ADA,  GINA,  and  ADEA,  protected   classes  include:   – age   – race/color   – sex   – naEonal  origin   – religion   – pregnancy     – disability   – geneEc  informaEon     2/29/12 Property of TalentWise 51
  • 52. What  IS  allowable?   Relevant  and  allowable  online  content     NegaEve   PosiEve         •  Illegal  behavior,  including   •  ContribuEons  to  leading   illicit  drug  use   industry  blogs  and  sites   •  PotenEally  violent  acEvity     •  ParEcipaEon  in  volunteer   •  Racist  or  discriminatory   or  philanthropic  groups   tendencies   •  Improvements  to   •  Corporate  image   corporate  image   disparage-­‐ment     •  Sexually  explicit  material   2/29/12 Property of TalentWise 52
  • 53. RecommendaEons   Embrace  social  media!       Seek  advice     Keep  detailed  records     Go  the  extra  mile  to  ensure  your  candidates  are   treated  fairly     2/29/12 Property of TalentWise 53
  • 54. Trend  #  2  –  Employment  Eligibility   Compliance   Form I-9s E-Verify 2/29/12 Property of TalentWise 54
  • 55. ImmigraEon  and  Customs   Enforcement  Trends   In  2009,  ICE  announced  a  new  strategy  focusing  on  worksite   enforcement,  with  drama2c  effects.   ICE Worksite Enforcement Trends ‘08 vs. ‘10 $6,956k 7000 6000 5000 4000 FY '08 2196 3000 FY '10 2000 503 $675k 1000 0 Notices of I-9 Inspections Final Order Fines Issued Issued Source:  DHS,  January  2011  -­‐  h]p://www.dhs.gov/ynews/tesEmony/tesEmony_1299767085496.shtm   2/29/12 Property of TalentWise 55
  • 56. E-­‐Verify  Expansion   E-Verify Legislation - 2011                       2/29/12 Property of TalentWise 56  
  • 57. Next  GeneraEon  Employment   Eligibility  Tools  Must  Have…       •  Fully  compliant  electronic     signatures   •  Centralized  I-­‐9  visibility  and   management   •  Email  access  for  employees   and  employers   •  Seamless  integraEon  with  E-­‐ Verify   •  Enforce  compliance  through   simplificaEon   2/29/12 Property of TalentWise 57
  • 58. Trend  #  3  -­‐  Background  Screening   IntegraEon  with  ATS     22%  of  companies  that  perform  background  screening   indicate  that  their  screening  soluEon  is  fully  integrated   with  their  ATS     22% Source:  Aberdeen  Group,  2010   2/29/12 Property of TalentWise 58
  • 59. Trend  #  3  -­‐  Background  Screening   IntegraEon  with  ATS  –  It  Works!     Source:  Aberdeen  Group,  2010   Success! 2/29/12 Property of TalentWise 59
  • 60. Benefits  of  a  Fully  Integrated,  Turn-­‐ Key  SoluEon   PRE-POPULATED CANDIDATE INFO •  Single Sign-On •  Encrypted Transport •  Intuitive Interface AUTOMATIC REPORT STATUS Benefits: ü  Increase efficiency by eliminating duplicate data entry ü  Reduce risk by lowering the probability of manual data entry errors ü  Increase productivity by eliminating the need to work in multiple systems ü  Improve compliance by automating and tracking your hiring process from end to end 2/29/12 Property of TalentWise 60
  • 61. 2/29/12 Property of TalentWise 61
  • 62.   Thank  you!       Bill  Glenn                www.talentwise.com   bglenn@talentwise.com        sales@talentwise.com   Twi]er:  @williamwglenn                              1.877.893.1665   2/29/12 Property of TalentWise 62
  • 63. Social Recruiting: Talent Acquisition in 2015 Alex Putman Director of Global Talent Acquisition Case-Mate February 28, 2012 @alexputman
  • 64. Agenda Mobile Recruiting o  Mobile Overview o  Mobile Apps o  QR codes o  Augmented Reality Talent Communities o  Where are the candidates? o  What is a Talent Community? o  Build & Maintain Your Community! Recruitment Marketing o  What is it? o  Targeted Strategies o  Branded Pages o  Pay Per Click www.case-mate.com
  • 65. What Do You Imagine? “Imagination is more important than knowledge” – Albert Einstein What do you hope to accomplish from social recruiting? o  Enhance the candidate experience? o  Build/Grow/Farm a Talent Community? o  Engagement? o  Find candidates? www.case-mate.com
  • 66. Mobile Recruiting www.case-mate.com
  • 67. Mobile Recruiting Always on, always with us, always connected In an average 1 week period ___% of mobile users will: •  81% browse internet •  77% use a search engine •  48% watch a video •  63% access a social network •  39% use in bathroom •  33% use while watching tv •  70% use while in a store •  74% make a buy decision based on info from smartphone •  95% use to find local info •  71% of mobile search is due to seeing an ad •  42% people click on www.case-mate.com mobile ads
  • 68. Mobile Size www.case-mate.com
  • 70. Mobile Use www.case-mate.com
  • 71. Mobile Phone Use Breakdown
  • 72. Future of Mobile •  91.4 million mobile internet users in US today. •  This will jump to 132.5 million / 41.5% percent of the U.S. population by 2015, according to eMarketer •  CareerBuilder has seen more than a 270% increase in page views on its mobile website, Android app, and iPhone app from March 2010 to March 2011. •  CTIA-The Wireless Association projects that 270 MM US residents use some sort of mobile device (89% of the total population) •  A recent study conducted by Mobile Recruiting News reported that 95% of Smart Phone owners would “consider job seeking on their mobile.” How can you prepare: •  Create an app •  Optimize your site for mobile www.case-mate.com
  • 73. Mobile Apps www.case-mate.com
  • 74. PepsiCo Case Study At a glance, PepsiCo is focused on connecting and engaging, beyond just a job search. Some of the functionality of the “Possibilities” app include: o  PepsiCo Twitter feed o  Content for why, the people, the brands, FAQ’s, and ways to connect with Recruiters. o  Scanning their brands with a stickybits partnership o  The Feeds from the lineup of PepsiCo blogs o  PepsiCo YouTube o  Geo-location job search functionality www.case-mate.com
  • 75. More Apps 19M monthly visit 15k monthly visits www.case-mate.com
  • 76. QR Codes What is a QR Code? 2 dimensional barcodes that are easily scanned using any smart phone. This code will then be converted into a piece of (interactive) text and/or link How can I use it in recruiting? o  Drive traffic to career portal o  Provide positive candidate experience o  Create memorable content o  Saves visits to mobile device Looks expensive and technical? Goo.gl www.case-mate.com
  • 77. Augmented Reality What is Augmented Reality? Why scan a code when we can scan objects, images, face, logos, etc. in their natural form and then get redirected Google Goggles http://www.google.com/mobile/goggles •  Scan a business card for easy input •  Scan logo’s for mobile information LinkMeMobile http://www.linkmemobile.com •  Images instantly become hyperlinks, encouraging consumers to interact. MobiusWorld http://mobiusworld.me •  Facial recognition www.case-mate.com
  • 78. Talent Communities Build a Community of Talent www.case-mate.com
  • 79. Where Are People “Socializing” •  Social Networks (Facebook, LinkedIn) •  RSS Feeds •  Aggregators (Indeed, SimplyHired) •  Virtual Worlds (SecondLife) •  Video (YouTube, Vimeo) •  Podcast (BlogTalkRadio.com) •  Blogs (WordPress, Blogger) •  Micro Blogs (Twitter, IM, Texting) •  Wiki’s •  Bookmarking (StumbleUpon, Digg) •  Location Based Social (Foursquare, FB Places) www.case-mate.com
  • 80. Talent Communities Where do you get your best hires? o  Employee Referrals o  “little black book” o  Pipeline o  Passive Seekers What is a Talent Community? an environment consisting of people who can share ideas for the purpose of career networking or social recruiting of candidates www.case-mate.com
  • 81. Benefits of Talent Communities •  Easy to reach qualified candidates •  Candidates engaged to your business •  Less dependence on traditional job boards •  Less money spent on job advertisements •  Increased interaction with potential candidates •  Provide insight and clarity of your organization •  Better quality of applicants to job openings •  Creates a talent pipeline for future job openings •  Attracts passive candidates www.case-mate.com
  • 82. How to Build A Talent Community Turn your “careers” page into a central hub for: o  Past (“alumni”) employees o  Company “fans” o  Leased employees o  Interested candidates o  Recruiters o  Hiring managers o  Current employees Best Practices: o  Incorporate tools for communication and interaction to drive conversations in your talent community. o  Provide an exclusive look into your organization, its employees and the culture behind the company. o  Use video, multimedia, photos, testimonials www.case-mate.com
  • 83. Maintain Your Talent Community When you start engaging candidates through a talent community, it’s important to continue to provide value on a regular basis. Ways to do so: o  Send updates or an e-newsletter o  Providing “VIP” information on new job openings and internship programs o  Create contests o  Provide information via blog posts o  Communicate and connect via social media. www.case-mate.com
  • 84. Recruitment Marketing Yes, the Talent Department is a BRAND! www.case-mate.com
  • 86. What is Recruitment Marketing? Recruitment Marketing is attracting applicants to your brand Attraction Via: o  Talent Communities o  Mobile campaigns o  Targeted postings o  Referrals o  Social Media o  Advertising Remember: You are marketing your company Talent Brand Recruitment marketing is unique in that a company has the opportunity to develop a sub-brand that encompasses employee lifestyle – what we call a talent brand.
  • 87. Where to Begin •  Clear understanding of your talent brand and what type of candidates you would like to attract. •  Not everyone who is qualified for a position will be a good fit for your company •  Once you know whom you want to attract, you can start o  Build out email campaigns o  Social job promotions o  Developing a community based career site that is geared toward the type of applicants desired.
  • 88. Organizational Involvement Involve everyone in the company TiVo o  sends a separate recruiting email twice a month to all employees o  providing hiring updates o  interesting articles o  referral incentives. o  Each email includes a specific, personalized message, usually a story or anecdote about a referral
  • 89. Targeted Social Strategies •  Orbitz has developed a unique social recruiting strategy based on targeting passive candidates. •  The company cultivates a number of leads through o  Social media o  Newsletters o  User groups o  Sourcing o  On-campus events at high schools and universities worldwide
  • 90. Social Recruiting ATS •  Social Recruiting Platform •  Facebook “Work With Us” app •  Develop social recruiting campaigns •  Interact on all major social platforms •  Everyone in company is a recruiter •  Sourcing tools: integrate paid, non paid and Boolean search. •  Reporting o  What’s working, who is referring etc…
  • 91. Branded Pages www.case-mate.com
  • 93. Glassdoor www.case-mate.com
  • 94. Pay Per Click www.case-mate.com
  • 95. What is PPC? •  Pay Per Click is just like it sounds: o Pay when your job is clicked o “bid” on key words you want to use o Choose by o Location o Age o interest
  • 96. Targeted PPC options Almost  1  billion  users   140  million  users   72  million  unique  visitors  annually   660  million  unique  visitors  annually  
  • 97. Job Boards vs Aggregators www.case-mate.com * - comScore Media Metrix, August 2011
  • 98. Contact Alex  Putman    |  Director  of  Global  Talent  @  Case-­‐Mate   Alex.putman@case-mate.com Twitter.com/alexputman Linkedin.com/in/alexputman www.socialTrex.com www.case-­‐mate.com     www.case-mate.com
  • 99. Credits http://www.digby.com/mobile-industry-resources/mobile-industry-statistics Jobvite’s 2011 Social Recruiting Report – www.jobvite.com comScore Media Metrix, August 2011 www.case-mate.com
  • 100. 5 Easy Steps to Recruiting Analytics Mike Nigro Southeast Sales Manager
  • 101. Metrics Help Us to: •  Track progress •  Set realistic goals •  Plan for the future
  • 102. Good Metrics Tell a Story
  • 103. Make Your Story Easy to Understand
  • 104. Numbers Don’t Mean Anything…    
  • 105. Creating a Good Story Measure the Right Things: •  Does everyone agree this is important? •  Is this metric for recruiters, hiring managers or executive management? •  Is it easily compiled? •  Is it consistently accurate?    
  • 106. Most Frequently Measured Metrics Time  to  Fill/Start   18%   Manager  SaEsfacEon   13%   First-­‐Year  Turnover   13%   Cost  Per  Hire   12%   Cndidate  SaEsfacEon   10%   Quality  of  Hire   8%   0%   2%   4%   6%   8%   10%   12%   14%   16%   18%   20%   Source:  RecruiEng  AnalyEcs:  5  Ways    to  Benchmark  Success  
  • 108. 5 Ways to Benchmark Success 1.  Efficiency 2.  Effectiveness 3.  Marketing 4.  Retention 5.  Planning
  • 109. 1. Efficiency What metrics will help your recruiting program become more efficient?   •  Time to fill •  Cost per hire •  Hiring process/workflow •  Recruiter workload
  • 110. 1. Efficiency How can the metrics be used to improve the efficiency of the program? •  Develop best practices. •  Outsource certain processes. •  Acquire new tools.
  • 111.
  • 112. 2. Effectiveness What metrics will help your recruiting to be more effective? •  Time to promote •  Quality of candidates •  Hiring manager satisfaction •  Retention rate at 3 and 6 months
  • 113. 2. Effectiveness How can we increase recruiting effectiveness? •  Use targeted keywords in job descriptions. •  Increase hiring managers’ input. •  Focus on the best sources for successful hires.
  • 114. 60% of new jobs will require skills held by   20% of the population Source:  American  Society  for  Training  &  Development  
  • 115. 3. Sourcing and Marketing What will help your sourcing and marketing efforts? •  Candidates per source •  Cost per hire by source •  Career site traffic •  Social recruiting
  • 116. 3. Sourcing and Marketing •  Are we getting more quality candidates or just more applications? •  Do we need to spend more or change what we are spending on? •  Should we refine the sourcing process? •  Are referrals our number one source for hires?
  • 117. Best Outside Talent Comes from Referrals, Sourcing and Social Networks referrals 8.6 direct sourcing 8.2 social networks 7.8 corporate career site 7.0 3rd party recruiters or search firms 6.8 campus recruiting 6.4 job boards 6.1 search engine optimization 6.1 Source:  Jobvite  Social  RecruiEng  Survey  2011    
  • 118. 4. Retention Does the recruiting process have a positive impact on the business? •  Employee retention, engagement and satisfaction •  Percent of employee referrals •  Employer brand ranking
  • 119. 4. Retention We know that hiring the right people is important. •  Can we match candidates to jobs better? •  Hire better skill sets. •  Can we increase employee referrals? •  Develop a new job branding campaign.
  • 120. 61% of Employees Are Actively Seeking or Open to a New Job Source:  Jobvite  Social  Job  Seeker  Survey  2011    
  • 121. 5. Planning What metrics will help you plan for recruiting success? •  Critical positions identified •  Hard-to-fill positions identified •  Percent of talent available vs needed •  Percent of successors named, trained and ready
  • 122. 5. Planning What recruiting efforts are mission- critical for our business? •  Define sourcers and manage their efforts. •  Build the bench strength in the CRM . •  Develop a formal succession management process. •  Increase employee development.
  • 123. New Jobs That Didn’t Exist Years Ago iPad  Game  Developer   API  Plauorm  Manager   VirtualizaEon  Architect   User  Experience  Analyst   Mobile Applications Engineer Online  Community  Managers   Search  Engine  OpEmizaEon  Specialist   iPhone Application Developer Director  of  SEM  Poruolio  Strategy   Mobile Marketing Strategist Social  Media  Manager   Android  Developer   Mobile  Sales  Engineer   Blogger   Social  Media  Strategist  
  • 124. Developments that Make Metrics Easy 1.  Applicant Tracking Software 2.  CRM Systems 3.  Social Recruiting Tools 4.  Cloud Technologies
  • 125. The Recruiting Platform for the Social Web Collaborative platform Social CRM for applicant tracking and search Social recruiting Recruiting and referrals intelligence
  • 126. Mike Nigro Southeast Sales Manager michael@jobvite.com @jobvite Twitter: @mnigro1045 www.facebook.com/jobvite Linked In: www.linkedin.com/in/jobvite h]p://www.linkedin.com/in/mikenigro www.youtube.com/jobvite