Joaquim Leao CV English

1. Joaquim Prudencio Leao
Adress: R. Xavier Leal, 18 apt. 302 – Ipanema, Rio de Janeiro CEP 22081-050
Tel: +5521 9961 1960 (Mobile) +5521 2287 9096 (Residence)
Web: joaquimpleao@gmail.com Skype: joaquimp.leao
http://www.visualcv.com/joaquimpleao http://www.linkedin.com/in/joaquimpleao
Activities Matrix
Where: Rio de Janeiro, Brazil North and Northeast regions, Oxford, Sao Paulo and Brasilia
Industry/Companies Type of Company Positions Held Department/activities
Oil & Gas Engineering and Industrial Business Development Business Development
Executive Marketing & Sales
Installations
Business Development Planning and Strategy
2010-2012, 2003-2004,
Manager Contracts Management
1986-1989 1981-1984
Sales Manager EPC contracts and Construction
Planning Engineer Installations Planning
Silvertech Pension Fund Government and Corporate Affairs
1996-2002 Secretary-general Board of Directors Advisory
Chief of Corporate Corporate Governance and Planning
Governance Affairs Asset Evaluation and M&A
TI Projects Coordination
Consultancy
1989-1996 Project Director Project Finance on Oil & Gas
Feasibility and Localization Studies
PetroConsult
Gas Distribution CNG – Compressed Natural Gas Program
1984-1986 Board Assistant Government Affairs – Natural Gas National
Plan
Bank, Real Estate Bank Chief of Properties Affairs Real estate and properties control and
2009-2010 management
BERJ
Research Company Biotechnology Business Development Business Development
2007-2009 Manager Business Plan Managing
Governmental and Corporate Affairs
Logistic
Olympic Games Logistic Logistic Manager Logistic Stadium Venue (Venue budget, mob-
Industrial Airport and Cargo demobilization, layout, energy, catering,
transport, security, hospitality, travel
Terminal
Business Development planning)
Aeroporto Internacional de Cabo Frio 2007, 2004-2006
Manager Business Development
Technical-Economic Feasibility Studies
Petrochemical Consultancy Business Development
1989-1996 Project Director Market and Benchmark Studies
PetroConsult
Technical-Economics Feasibility Studies
Colloquia and Seminars organization
Environment Consultancy Business Development
1989-1996 Project Director Technical-Economics Feasibility Studies
PetroConsult
Colloquia and Seminars organization
Naval Engineering Shipyard Trainee Engineering Department
1981
Automobile Rubber and Tyres Plant Trainee Planning and Engineering
1980 Utilities Management
Energy Optimization and Rationalization
Projects
Government Government Research Center
Innovation & Technology 1979 - 1980
IPT Trainee New Pattern Development and Industrial
Instituto de Pesquisas Tecnologicas Information Systems – Naval Department
do Estado de Sao Paulo
Government Department Trainee Industrial Projects Evaluation
1976
STI/MIC - Secretaria de Tecnologia
Industrial

2. Korn/Ferry + LinkedIn ProSpective Assessment - Leadership Characteristics
Self Assessment / Network Assessment / What Companies Want
1
https://linkedin.kornferry.com/InSight/Results see footnote
Self Network What Companies
Leadership Characteristics Assessment Assessment Want
Understanding the Business  (4º) 
Focusing on the Botton Line   (5º) 
Making Complex Decisions  
Managing Diverse  (3º)  (1º) 
Relationships
Creating the New and Different  (5º)  
Being Organizationally Savvy  (2º) 
Acting with Honor and  (1º)  (2º)
Character
Getting Work Done Through 
Others
Dealing with Trouble 
Keeping on Point 
Relating Skills   (3º) 
Caring About Others   (4º)
Inspiring Others 
Getting Organized 
Communicating Effectively  

3. Profile
Vocational competence
 Developing new business and opportunities;
 Critical vision of market; hunting gaps to fill;
 Troubleshooter and claims negotiation;
 Ability to create and hold network that’s worth professionally;
 Structuring start ups ;
 Working in technological frontiers;
 Prospective vision on business arena.
Social competence
 Good skills in communicating and persuading;
 Capabilities in working according with general procedures within an organization;
 Ability in gaining people’s respect and truth, no matter different they are;
 Give his best effort to realize business smoothly but strictly maintaining pressure and
focusing the target but keeping his point of view;
 Good coordinator, capacity to delegate, exhibiting equilibrium and safeness in most
situations.
Strengths
 Persistency, assertiveness and drive to perform under pressure;
 Enjoy solving complex corporate situations;
 Ability to focus new opportunities inside corporation’s core business and key value chain.
Career achievements
 Developing new business and contracts in various industry segments and improving network
within existed/new clients.
 Bringing novel technologies to Brazil and managing complex government structures
persuading them to use it.
 Being part of a team that turns out bureaucracy pursuing the state of the art in pension
funds management pioneering new concepts (Corporate Governance) and transforming the
organization culture, from an old fashioned structure to a modern, professional and
transparent organization.
 Gathering the team that prepared privatization of Copene and another 8 companies from
Camacari Petrochemical Complex.
 Influencing and participating on studies targeting the increase of natural gas in Brazilian
energy matrix.
 Structuring new business in a novel technological frontier stretching out detailed issues to
develop the business and stakeholders.
Motivation
 Utilize all my potential as a business developer and as a member of a team in a leadership
company.
 Use of knowledge and network in industrial Brazilian market, focusing oil & gas and
petrochemical industry, logistic or other industry segments to generate business.

4. Purpose References
 Project and enterprise management; corporate and government affairs; business
Ann Kramer
development, sales and opportunities in different sectors (pension funds, banking, CEO
insurance, energy, oil & gas and petrochemical industries, transport and logistics, Electrospinning Company
biotechnology, construction services, consulting services). +44 7794 161584
 ann@rectory-farmhouse.com
Sumary
Carlos Stenders
 13 years experience in the petrochemical, oil & gas industries: sales and marketing of Vice-president
Sinopec do Brasil
design and basic engineering for offshore platforms, EPC (Engineering, Procurement &
+5521 3261 9888
Construction) sales, construction and installation for petrochemical, oil & gas industries, +5521 8182 5383
technical proposals and bids, EPC contracts and Project Finance. carlos.stenders@sinopecbrasil.com.br

 8 years experience developing consulting services (technical and business consultancy, Francisco Mirto
project finance consultancy and corporate assessmRisent for business development, market CEO
studies) for petrochemical, oil & gas industries, technical proposals and bids. Environmental CVEM
consultancy. +5521 8146 4140
 cvem7101@gmail.com
 7 years experience dealing with process analysis presentation on board meetings, board
acts and decisions writing and authentication, Board of Directors and Executive Board Gabriel Pinheiro Chagas
assessments in a Pension Fund. Corporate Governance structure implementation and Director and Partner
coordination. Saipem / Gesthalt
+5521 2224 2262
+5521 9629 4099
3 years experience related to increasing the use of natural gas in Brazilian Energy Matrix.
gpchagas@globo.com
3 years experience working on logistics projects.

Isaias Masetti
Innovation Manager
Work Experience Petrobras Transpetro
+5521 3211 1230
July 2010 – January 2012 www.grupompe.com Rio de Janeiro, Sao Luis +5521 7119 1208
masetti@petrobras.com.br
Grupo MPE
 Business Development Executive John Forman
 Business development and opportunities (engineering, erections and electro mechanical Vice-president
installations, industrial and electrical maintenance, project finance and EPC contracts) HRT Oil
for oil & gas, mining, siderurgy and transport infrastructure). +5521 9609 6979
jforman@globo.com
 Development of market studies in North and Northeast regions, setup of new branch in
Sao Luis – MA, market opportunities for MPE focusing mining, oil & gas, energy and
transport infrastructure (subway, airports, ports). Luke Alphey
Co-Founder and Chief Scientist
 Development of project finance to be offered to Petrobras with receivables guarantee
OXITEC
and offbalance, for specific projects (Premium I refinery, COMPERJ, gas pipelines). +44 7977 44399
 MPE qualification as Vale services supplier, for electromechanical, electrical and steel luke.alphey@oxitec.com
frames, for based contracts on unitary and global prices, EPC and EPCM.
 Partnership development with Sinopec, for electrical, instrumentation and automation Marcio Coelho
subcontratcs e procurement advisory. Risk Manager
 Business development and opportunities for contracts and subcontracts in new Treasury Secretary
investments from MPX, OGX and OSX. +5561 9260 2398
 Partnership estructuring with Australian companies for new airport PPP´s. marcio.coelho@fazenda.gov.br
 Business opportunities and development for submersible tanks in partnership with
university and Transpetro. Paulo Campolina
 Partnership for subcontracts with Duro Felguera, aiming new power plants and wind CFO
plants DNIT
 Partnership with CEMAR/Equatorial Energia for services in Maranhao State. +5561 9214 2523
paulocampolina@hotmail.com
 Member of the team working on Petrobras proposals (modules packages for FPSO´s
proposal EPC contract for Guara and Tupi fields, Refinery Premium I Substations and
Power Lines) and new Mining Industrial Installations. Tadeu Maia
Commercial Director
Clients: Petrobras, Vale, Infraero, Alcoa, MRN, EMAP, Eletronorte, CEMAR, MPX.
Grupo MPE
+5521 3526 3541
+5521 9433 7295
tadeu@grupompe.com.br

5. May 2009 – June 2010 Rio de Janeiro
BERJ (Rio de Janeiro State Bank – under settlement)
Real Estate Properties General Manager
 Responsible for 831 real estate properties and for rental, maintenance, law questionings concerning the estate
properties from the bank.
 Preparing banking issues and real estate assets for auction; Bradesco Bank won the auction for BERJ assets with a bid
of US$633mn – R$1.03bn on May 2011.
December 2007 – February 2009 www.oxitec.com Rio de Janeiro, Brazil; Oxford, UK
OXFORD INSECT TECHNOLOGIES
Business Development Manager – Americas
 Responsible for identifying opportunities particularly in Public Health and Agriculture, building local relationships and
executing deals.
 Design, negotiate and execute deals for the development and commercialization of Oxitec’s technology in the Americas.
Seek out sources of grant funding for mosquito-borne disease control. Ensure that procedures are in place to comply with
terms.
 Build and manage relationships with government and commercial organizations, and other key influencers important to
the adoption of Oxitec’s vector control solution, focusing on the Americas (in particular in Brazil).
 Create a business plan for Oxitec in Brazil.
 Lead Brazilian Public Health and Agriculture teams.
 Find sources of grant funding for mosquito-borne disease control and agriculture pests.
Clients & network: Fiocruz, Health Ministery, USP, Syngenta, Moscamed do Brasil.
September 2004 – October 2007 Rio de Janeiro
Tora Empreendimentos e Vendas
Business Consultant
 Logistic manager for ISB team during the XV Pan American Games. ISB was the official Host Broadcaster of the games.
Contract worth US$22 milion. Directly responsible for a 100 people team for activities such as flights, host organization,
transportation, catering, personnel timesheet and cost control, office supplies, mobilization and demobilization,
compound layout, energy and security of installations.
Clients & network: ISB – International Sports Broadcasting, COB - Brazilian Olympic Committee.
 Business development and industrial enterprises development; risk and insurance services; project finance. Insurances
worth between US$10 million and US$25 million.
Clients & network: MMC – Marsh & McLennan (Marsh Corretora de Seguros), CAPEMI, Real Engenharia, CELG.
 Business Development Manager responsible for Logistics new activities in Air Cargo Terminal – Cabo Frio International
Airport; importation, exportation and drawback operations and bonded warehouse activities.
 Directly responsible for US$45 million imports on business jets;
 Structuring of financing proposal for U.S. Agency TDA – Trade and Development Agency;
 Development of industrial bonded warehouse for oil & gas companies.
Clients & network: TDA – USA Trade and Development Agency, Halliburton, TAM, Aeroleo, Petrobras,
Weatherford, Transocean, Maersk, Aker Kvaener, Clariant, Varco.
December 2003 – September 2004 www.silvertechgroup.com Rio de Janeiro
Silvertech do Brasil
Business Development Manager.
 Business development, marketing and sales of Control Process Systems, Automation Process Design, Advanced Control
and High Integrity Safety System Solutions.
 Managing the new business development and sales.
 Develop and execute strategic plans.
 Structuring proposals and bids for new automation contracts for FPSO´s (Floating Production Storage and Offloading) and
offshore platforms.
Clients: Petrobras, Light.

6. March 1996 – October 2002 www.petros.com.br Rio de Janeiro
Fundação Petrobras de Seguridade Social - Petros
Secretary-general
 Corporate and secretarial affairs (process analysis presentation on board meeting, board acts and decisions writing and
authentication, Board of Directors and Executive Board assessments).
 Number of presented and analyzed processes:
Processes 1996 1997 1998 1999 2000 2001 2002 Total
Executive Board 399 272 214 221 249 273 333 1,961
Board Of Directors 97 72 68 59 68 58 73 495
 Presidency Assessment concerning the evaluation of portfolio investments and corporate processes to be submitted on
Board of Directors and Executive Board.
 Implementation of various IT systems within the organization, such as Lotus Notes, document imaging and
management.
 Studies and implementation of project finance focusing on oil & gas exploration and production enterprises.
 Coordinator for the implementation of the Social Balance Sheet and investment social impacts.
Corporate Governance Assessment Chief (1999, cumulative position with Secretary-general)
 Implementation of Corporate Governance concepts and structure within the organization (case study carried out in
major UK pension funds and NAPF – National Association of Pension Funds – UK).
 Managing of the new area of Corporate Governance (share ownership in 21 companies).
 In partnership with IBGC, the Brazilian Institute for Corporate Governance has structured in-company trainings
concerning all aspects of corporate governance and asset management.
 Study and implementation of new process engineering, solutions development and business education.
 Business engineering function designs and implementation of reengineering processes and the supporting enablers.
 Strategic-planning and ISO 9000 quality systems follow-up and revisions.
Clients & network: Petrobras, BR, Sanasa, Repsol, Braskem, Copesul, Copene, IBP, Petroquimica Triunfo, PQU,
Ultrafertil.
March 1989 – March 1996 Rio de Janeiro
PetroConsult Assessoria & Participacoes
Director and Project Leader
 Responsible for overall managing and business development and sales.
 Project finance consultant and corporate assessment for business development in the Oil & Gas and Petrochemical
Industries.
 Colloquia and seminars organization in the field of environment, energy, natural gas, business development and
executive business opportunities visits in major Brazilian enterprises
 Feasibility studies for new industrial plants related to Oil & Gas and Petrochemical Industries.
Technical and business consultant for the Oil & Gas and Petrochemical Industries
 Commercial Overture in Brazilian Petrochemical Industry: Case Study for Thermoplastics (04/1994)
Clients: Poliolefinas and PPH
 Brazilian Petrochemics & International Petrochemics (12/1993)
Client: Odebrecht Quimica
 Modeling and Economic-technical Evaluation for the Privatization of Petrobras Quimica – Petroquisa Shares in Copene and
other companies located in Camacari Petrochemical Complex – Acrinor, Coperbo, Polialden, Nitrocarbono, Ciquine,
Politeno, EDN and Nitroclor. (6/1993)
Client: BNDES – Brazilian Social and Development Bank
 Technical Feasibility Study for an Oil Refinery in Suape, Pernambuco. (12/1992)
Client: Pernambuco State Development Agency
 Brazilian Petrochemical Industry – Profile and Opportunities. (11/1992)
Client: Unipar – Uniao de Industrias Petroquimicas
Business development and liaisons consultant
 Advisor and consultancy for the Cubatao Municipality on Environmental Actions. (1991 – 1992)
Client: Cubatao Municipality

7.  Business advisor and consultant at selected clients (Petrobras, Comgas, Cemig, Copene and Copesul) (1990 – 1991)
 Development and Business opportunities - Petrobras investments.
Client: Cegelec Engenharia – a GEC-Alsthom company
 Host Organization Brazil – Global Leadership Program Consultant and Host Organization / Brazil of the Global Leadership
Program – GLP a joint program between Insead – France, Hitotsubashi University – Japan headed by The University of
Michigan in which vice-presidents and executives of large companies from the USA, Japan an Europe took part.
Identification of investment opportunities in emerging markets; the training period included four different working groups
visiting Brazil, Russia, China and India. Participants in Brazil: vice-presidents and executives of Eastman Kodak, Fiat, IBM,
Kao Corporation, Nippon Life Insurance, NTT, Sony Corporation and University of Michigan. (1990 – 1991)
Client & network: University of Michigan Business School; Amazonian Research Institute – INPA;
Objetivo Environment School located in Anavilhanas; Honda Amazônia; FIESP – São Paulo Industry
Federation; Cia. Suzano – paper mill; Eastman Kodak; Unibanco; Philips; Banco Real; Tokyo Bank; Metal
Leve; Chase Manhattan Bank; IBM; Brazilian Congress; Central Bank of Brazil; Infrastructure Ministery;
USA Embassy; Japan Embassy; Copene; Odebrecht; Comandatuba Island Resort.
Colloquia and seminars organization
 Environment and Pollution Recovery in a Industrial City, – Cubatao (1991)
 International Seminar on Environment – Rio de Janeiro (1991)
 Private Seminar for Petrobras – Expertise presentation for Cegelec Engenharia, Setpoint, Comsip, Bailey – Alcatel/Alsthom
companies (1991).
 Natural Gas International Conference – Brasilia (1990)
 Presentation of investment opportunities in Brazilian oil industry – Platforms and Refineries Automation – Setpoint,
Houston, Texas (1991)
September 1984 – February 1989 www.ultratec.com.br www.ultra.com.br Rio de Janeiro/Sao Paulo
Ultratec Engenharia
Sales manager (02/1986 - 02/1989)
 Petrobras contract claims and EPC contracts.
 Contracts management and optimization.
 Team member structuring new business services in petroleum well stimulation secondary recovery.
 Marketing, new contracts chasing, and contracts renegotiation within Petrobras and subsidiaries.
 Relationship development with Petrobras structure viewing new business opportunities.
Clients: Petrobras (Engineering, E&P, CENPES, Transpetro, Petroquisa), Copene, Copesul
Ultragaz
Director Advisor (09/1984 - 02/1986)
 Development management – Development of a compressed natural gas - CNG distribution program.
 Private company representative in group studies structuring a National Gas Implementation Planning and in National
Energy Committee targeting the increase of natural gas in Brazilian energy matrix.
 Natural gas development program for bus fleets (pilot projects in Bahia, Sergipe, Rio Grande do Norte and Pernambuco
States).
 Development of Government and institutional affairs with Government agencies responsible for energy and prices
formation.
 Institutional partnership in editing and reviewing new legislations and pertinent discussions.
Clients & network: Petrobras, Petroleum National Council, National Congress and Mines & Energy Ministry
1985 - 1995 Society of Petroleum Engineers - S.P.E. Membership
February 1981 – September 1984 www.nordon.com.br Rio de Janeiro/São Paulo
Nordon Indústrias Metalúrgicas S.A.
Assistant
 Sales and business development pursuing new EPC contracts in oil & gas and petrochemical industries.
 Construction and industrial installations: analysis, coordination and claim negotiations in construction and installations
contracts for the oil & gas and petrochemical industries.
 Planning engineer responsible for a construction and installation of offshore platforms and modules; development of
activities to guarantee urgent delivery of offshore platform modules.
Clients: Petrobras, Petroquisa, Copene, Copesul, Petroquimica Triunfo

8. Qualification/Education
Postgraduate studies: General Philosophy (2005) - Faculdade de Sao Bento do Rio de Janeiro
MBA Petroleum & Gas Business (1999) - COPPE/UFRJ – Universidade Federal do Rio de Janeiro
BSc Mechanical Engeneering (1974 – 1981) - FAAP – Fundação Armando Álvares Penteado – São Paulo
UnB – Universidade de Brasilia (Attended from 1974 to 1977)
Business travels
 February/2009 – Presentation – Brazil Business opportunities in Oil & Gas – Larsen & Toubro (Mumbai, India)
 December/2007, July/2008 – Brazil Business Plan and Action Strategies – Oxitec Ltd (Oxford, UK)
 May/2004: Offshore Technology Conference – OTC Exhibitor – Brazilian Pavilion Delegation (Houston, USA)
 Jan/2004: Marketing, Sales and Strategic Meeting – Silvertech International (Horsham, UK)
 May/1999: Corporate Governance in Europe – Best Practices – Case Studies for the implementation of corporate
governance best practices in pension funds (London, UK and Paris, France)
 June/1998: Visit to ARCELOR (former USINOR) industrial plants and mills, located in France (Paris, Bretagne and
Marseille)
 May/1998: AIMM – International Congress in Imaging and Document Management (Anaheim, USA)
 Jun/1990: Business Opportunities – Refinery and Offshore Platforms Systems Automation – in-company seminar
Cegelec, Comsip, Setpoint (Houston, USA)
Internship experience
Industrial Installations and Erections Department, contract analysis and claims buildup.
Installations on petrochemical plants and offshore platforms, on-site planning in EPC contracts. Accomplish as Engineer
Tire & rubber plant, Engineering Division, Optimization and rationalization of energy and utilities in the
product line processes; energy conservation studies and equipment maintenance; optimization projects, revamp and
installation of utilities facilities (steam pipelines and boilers, gas oil tanks and pipes, compressors equipments and air
pipes) and IT installation layouts.
IPT Sao Paulo Technological and Research Institute; new pattern development for Brazilian industry standards;
development of the Industrial Information Systems and Standard Center.
STI Secretaria de Tecnologia Industrial - Industrial projects analysis (Ethanol, ProAlcool Program) and
standardization for proposed industrial and enterprise government financing.
Additional proficiency
 IT – General use and heavy user on Word, Excel, Lotus Notes, PowerPoint, Windows XT and Internet resources.
 IT and Knowledge Management
 Investment Analysis and Strategic Forecasts
 Oil, gas and petrochemical legislation and regulation
 Project Finance, M & A
 Partnerships, joint ventures MOU´s and contracts
 Corporate Governance and Corporate Affairs
 Genetic Modified Organisms, environmental legislation and regulation
Languages
 English: fluent, spoken and written
 Portuguese: native language
 Spanish – basic
1
Korn/Ferry’s ProSpective Assessment ( https://linkedin.kornferry.com/InSight/Results ) is an online assessment tool created by
Korn/Ferry International ( www.kornferry.com ) to assist LinkedIn users with their career development. Leadership characteristics are based
on research by Lominger International ( http://www.lominger.com/ ) a Korn/Ferry company.