How to Craft and Deliver Winning Presentations
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Public speaking is often referred to as a soft skill. However, your career, your job opportunities, promotion, and tenure (for professors) are intrinsically tied to being able to speak in public and persuade others of your ideas. Being able to "sell" your work, opinions, ideas, and points of view can be as important as being good at Math, Coding, and doing good science. Many tend to ignore this (at their peril). This talk will present ways to make your ideas, thoughts, and theses look appealing, engaging and engaging to others. While I am using PowerPoint, these practices and techniques will work equally well if you have PDF slides, Keynote presentations, or even (gasp!) Prezi... I will also cover slide preparation techniques, practical multimedia advice, and delivery how-tos (and not-tos). Bio: Joaquim Jorge heads the Graphics and Interaction Research Line at INESC-ID and is a Full Professor of Computer Science at Instituto Superior Técnico (IST), the School of Engineering of the University of Lisboa, Portugal, and is Editor-in-Chief of the Computers and Graphics Journal. He received Ph.D. and MSc degrees in Computer Science from Rensselaer Polytechnic Institute, Troy, NY, in 1995 and a BSEE from IST in 1984. An organizer of 50+ scientific conferences, Jorge has preferred over 42 invited talks and public presentations. He is a Distinguished Speaker and Member of the Association for Computing Machinery (ACM) and a Distinguished Visitor of the Institute of Electrical and Electronics Engineers (IEEE). He received the IFIP Silver Core in 2014 and is a Fellow of the Eurographics Association.
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How to Craft and Deliver Winning Presentations
- 1. Multimedia Content Production Daniel Gonçalves, Joaquim Jorge, Manuel J. Fonseca How to Craft Multimedia Presentations 1
- 2. Public Presentations are important...
- 3. In Academic
- 6. To Avoid at All Costs…
- 7. 01 PREPARING
- 8. What? What?
- 9. What Are We Presenting? A product? An idea? Research Results? Financial Results? A history? A list of recommendations?
- 10. Do NOT Confuse the Audience!
- 11. Avoid Digressions! How a product is used? Implementation details are irrelevant…
- 12. Avoid Digressions! Financial Results? Stay away from technical details…
- 13. Avoid Digressions! A programming language? The IDE is not relevant…
- 14. To Whom?
- 15. What does the audience know? Experts? Passing knowledge? Completely new to them?
- 16. To Whom? Don’t preach to the choir...
- 17. Where?
- 18. Where: Type and Size of Room
- 22. 02 PLANNING
- 23. A presentation is a story…
- 24. There must be some logic flow
- 25. Conflict
- 26. The Hero’s Journey Three Steps
- 27. The Hero’s Journey Beginning what is Lay down the setting, the conflict Call to Adventure: we must go forward from this! call to adventure
- 28. The Hero’s Journey Beginning What is Middle The Journey Getting there, resolving the conflict Rise to a climax!
- 29. The Hero’s Journey End Resolution Beginning What is Middle The Journey Conflict resolved Hero is changed by journey
- 30. The Hero’s Journey – Space Exploration Beginning what is Here we are in the 21st century The world is going to hell… Population increases All eggs in one basket: Armageddon! Call to Adventure: We must explore space, spread out to the stars!
- 31. The Hero’s Journey – Space Exploration Beginning what is Middle The Journey We must continue manned exploration This has costs Is it worth to spend so much money? We can get economic returns! Mining the asteroids! Why not rather solve the problems here first? And there are technical difficulties… … but proposals to overcome them (solar sails, nukes, etc.) …
- 32. The Hero’s Journey – Space Exploration End Resolution Beginning what is Middle The Journey We can start now, private investors are key Virgin Galactic might do what NASA didn’t Mission to mars in 30 years is achievable! We will ensure a future for our children!
- 33. The Big Idea (start here!) Must articulate your POV Convey what is at stake State it as complete sentence
- 34. Big Idea? Space Exploration Using our software
- 35. Big Idea? Space Exploration Using our software
- 36. Big Idea! We must restart the exploration of space because there lies the future of Earth, when population grows even further Using our new software will allow you to establish better contact with your clients and increase your profit by 2%.
- 37. Big Idea! We must restart the exploration of space because there lies the future of Earth, when population grows even further POV: space exploration is important, we should continue to do it
- 38. Big Idea! We must restart the exploration of space because there lies the future of Earth, when population grows even further POV: space exploration is important, we should continue to do it At Stake: if we don’t do it, we’ll run out of room, resources will dwindle, we’ll die!
- 39. From the “Big Idea” to ideas
- 40. Time to Diverge! Everything and the kitchen sink! Collect old ideas Create new ideas
- 41. More than just facts ETHICAL APPEAL credibility, character EMOTIONAL APPEAL stir imagination, emotions LOGICAL APPEAL evidence, facts, figures
- 42. More than just facts ETHICAL APPEAL a responsible citizen must help EMOTIONAL APPEAL People will die by the thousands! LOGICAL APPEAL Population has increased 200% in the last 50 years
- 44. Recall Personal Stories Help you bond to audience
- 45. Recall Personal Stories Some years ago, I was given a project about potatoes in this very room at the time, we only had one week to do it, and no tablet PCs, so it was hard plus, we had two other projects running at the same time! But properly managing our resources, and prioritizing, we got everything done in time even when the server broke the night before the deadline! Luckily, we had prepared and had a backup! Everything turned out well! The same can happen here! Although there is much work to do before we get to Mars, if we draft a schedule and prepare for contingencies, we’ll be there in no time! What, Who, Where Context Conflict Proposed resolution Complication Resolution
- 46. Filter it!
- 47. From ideas to messages Population has increased 200% in the last 50 years A responsible citizen must help People will die by the thousands! Chemical propulsion too slow It is too expensive! Some asteroids are 50% gold! Private sector needs incentives Must have room for everyone Resources are scarce It is dangerous Materials engineering constantly improving Travel time is long “boldly go where no one has gone before” Sense of adventure New water-based radiation shielding Better quality of life, better medicine We can succeed! A better future for everyone Orion project
- 48. From ideas to messages Population has increased 200% in the last 50 years A responsible citizen must help People will die by the thousands! Chemical propulsion too slow It is too expensive! Some asteroids are 50% gold! Private sector needs incentives Must have room for everyone Resources are scarce It is dangerous Materials engineering constantly improving Travel time is long “boldly go where no one has gone before” Sense of adventure New water-based radiation shielding Better quality of life, better medicine We can succeed! A better future for everyone Orion project
- 49. From ideas to messages – clustering
- 50. From ideas to messages – clustering Population Growth, Scarcity Advanced Propulsion We can do it! People will line up for this! Economic opportunities New materials will make it possible!
- 52. Establish structure Chronological time progression of events Sequential processes Spatial step-by-step locations Climatic from least to most important
- 53. Establish structure Problem-solution this is bad, we can solve it thus Compare-contrast insights from comparison of different things Cause-effect if you do this, that will happen, if you do this instead, all will be great Adv-Disadvantage so good… but so bad… but so good… but so bad…
- 54. Order Messages for Impact Population growth, scarcity Advanced Propulsion We can do it! People will line up for this! Economic opportunities New materials
- 55. Maybe not this? Population growth, scarcity Advanced Propulsion We can do it! People will line up for this! Economic opportunities New materials There are huge problems, and although people will want to help, we need advanced propulsion, a better economy and new materials. We are screwed!
- 56. Perhaps better! Population growth, scarcity Advanced Propulsion We can do it! People will line up for this! Economic opportunities New materials There are huge problems, and we need new propulsion and materials, which is expensive, but there are new resources out there and this thing will pay itself! People will be eager to participate! WE! CAN! DO IT!
- 57. Certainly not this… Population growth, scarcity Advanced Propulsion We can do it! People will line up for this! Economic opportunities New materials ???
- 58. Certainly not this… Population growth, scarcity Advanced Propulsion We can do it! People will line up for this! Economic opportunities New materials ??? MAKE SENSE!
- 59. Create Contrast Contrast Diagram Data Graphs Evidence System Process Analytical Emotional Stories Shocking statements Humour Surprise Cliffhangers Suspended reveals Props Dramatization
- 60. Too analytical: dry and infodump! Diagram Data Graphs Evidence System Process Analytical Emotional Stories Shocking statements Humour Surprise Cliffhangers Suspended reveals Props Dramatization
- 61. Too analytical: dry and infodump!
- 62. Too emotive: emotional rollercoaster Diagram Data Graphs Evidence System Process Analytical Emotional Stories Shocking statements Humour Surprise Cliffhangers Suspended reveals Props Dramatization
- 63. Too emotive: emotional rollercoaster
- 65. Create memorable moments Memorable Dramatization Repeatable Sound Bites Evocative Visuals Emotive Storytelling Shocking Statistics
- 68. Repeatable Sound Bites “Ich bin ein Berliner!”
- 71. Shocking Statistics Hans Rosling @ TED
- 72. Craft slides!
- 73. ONE idea per slide
- 74. Five or six words per idea. More than that is too much. It should not appear as text in the slide, but rather it should be told out loud by the presenter. This slide is a good example of too much text, that is actually being read, so it didn’t need to be written…
- 77. Example Wrong
- 78. FEATURES OF EXCELIS Ò Excelis managed to achieve all the goals proposed in the original requirements document, including: Ò It doesn’t do salads! Feature Time Orange Juice 16s Toast 45s Cakes 10min Salads -----------
- 79. Example Correct!
- 81. Toast: 45s
- 82. Cakes: 10min
- 83. No Salads!
- 84. Overall View
- 85. Review everything Is there information lacking? There must be a plot thread Are things properly structured? Are you repeating yourselves? Is it convincing? Is it the story you would naturally tell?
- 87. WE are the presentation, not the slides
- 88. The deadliest of sins: Reading the Slides
- 89. The slides’ purpose Emotion and reinforcing the idea!
- 90. It could have been like this… •WE are the presentation, not the slides… • We are telling the story • People should remember the message • And who conveyed it! •The deadliest of sins: reading the slides • Much more boring • The audience knows how to read as well… • Slides with lots of text distract the audience • We want them to pay attention to what we’re saying •The slides should reinforce our message • Jog their emotions • Helps to make the message more memorable
- 91. First Steps… Choose a template + a color scheme
- 93. Simplicity!
- 94. Remember: ONE idea per slide!!
- 95. Mnemonics Images that help us remember what to say
- 98. Get over cute…
- 100. Example WRONG
- 101. • We made a market study to verify if the Excelis system is being well accepted – We saw that the usage rate among elder people is of 83%
- 102. Example Correct!
- 103. 83% of elders use Excelis!
- 104. 83%
- 106. 83% of elders use Excelis!
- 107. 83% of elders use Excelis!
- 108. 83% of elders use Excelis!
- 109. 83% of elders use Excelis!
- 110. 83%
- 111. Zen != “Only Images” (but almost…) = one idea per slide + minimalistic content + striking visuals (can be text!)
- 112. 04 IMAGES
- 113. 3 days è 10%
- 114. 3 days è 65%
- 117. Use beautiful images Wheat crop in 2006: 300 Tons!
- 118. In 2006: 300 Tons!
- 119. Use the unexpected!
- 120. The system is fast! (appropriate image?)
- 121. People!
- 122. Drama!
- 123. Drama
- 124. Full bleed has the most impact
- 125. A Clean and Relaxing way to Travel
- 126. A Clean and Relaxing way to Travel
- 127. A Clean and Relaxing way to Travel
- 128. A Clean and Relaxing way to Travel
- 129. A Clean and Relaxing way to Travel
- 130. Crop when necessary
- 131. Crop when necessary
- 132. Running is Good
- 133. Symmetric 65M Years ago, dinosaurs ruled!
- 134. Asymmetry = More Impact! 65M Years ago dinosaurs ruled!
- 135. Do not do these
- 136. 30% of accidents are due to speeding
- 144. 05 TYPE
- 145. Design for the Last Row madmaven@sxc.hu
- 146. At least 28pt
- 147. Can’t Read in Slide Sorter = Too Small
- 148. Simplicity! The number of people that feel safe in their homes has dropped by 20% from 1980 to 2010. 0 20 40 60 80 100 1980 1985 1990 1995 2000 2005 2010 FEEL SAFE Feel Safe
- 149. number of people that feel safe in their homes has dropped by 16% from 1980 to 2010. 1980 1985 1990 1995 2000 2005 2010 Percentage that feel safe 80% 64%
- 150. 1980 1985 1990 1995 2000 2005 2010 Percentage that feel safe 80% 64%
- 151. SANS SERIF Type
- 152. Handouts
- 153. Handouts Foi realizado um estudo de mercado para verificar a aceitação do nosso Sistema Excelentis • Verificou-se que a taxa de utilização entre os idosos era de 83% • Os mais jovens usam menos: 40% • Toda a gente gosta • Ninguém se queixou
- 154. How many slides? “Traditional” slides One every 2 - 5 minutes Good slides… 70 for 20 min. might not be too much
- 155. Time Management Each slide has one idea (only) We can talk more or less … adapt to the time that’s left!
- 156. Content sources – Internet!
- 157. But… Ó
- 158. Legal content is paid…
- 159. Paid Content Stock Image (professional photography) iStockphoto Shutterstock Fotolia Stock Footage (professional video clips) iStockVideo Free Stock Footage Stock Audio Audio Stock
- 160. Creative Commons
- 161. Creative Commons Resources Image Morgue File Flickr's Creative Commons pool Stock.xchng Everystockphoto Getty Images (!) Unsplash.com Sound Podsafe Music Network Type 1001fonts.com
- 162. 05 DELIVERY
- 166. Time management!
- 168. But not too much!
- 169. Don’t be at a loss for words…
- 170. Eye Contact!
- 171. Good Posture
- 172. Good Posture? Not!
- 173. Flexibility
- 174. Like a fine meal...
- 175. Bright Future Ahead
- 176. To know more… Presentation Zen, Presentation Zen Design The Naked Presenter Garr Reynolds, New Riders (presentationzen.com)
- 177. To know more… Presentation Zen, Presentation Zen Design The Naked Presenter Garr Reynolds, New Riders (presentationzen.com)
- 178. To know more… Presentation Zen, Presentation Zen Design The Naked Presenter Garr Reynolds, New Riders (presentationzen.com)
- 179. To know more… slide:ology, resonate Nancy Duarte, O’Reilly
- 180. To know more… Beyond Bullet Points, Cliff Atkinson, Microsoft Press Really Bad Powerpoint, Seth Godin http://sethgodin.typepad.com/seths_blog/2007/01/really_bad_powe.html Five ways to reduce PowerPoint overload, Cliff Atkinson, Richard Mayer http://www.indezine.com/stuff/atkinsonmaye.pdf
- 181. Attributions powerbooktrance @ Flickr emospada @ stock.xchng kyrsun @ stock.xchng duchessa @ stock.xchng
- 182. Creative Commons These slides are available under a Creative Commons Attribution, Non-Commercial, Share-Alike license (http://creativecommons.org/licenses/by-nc- sa/2.5/pt/deed.en_GB)