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Beyond Social Developers Garage London May 2013
1.
© Copyright 2012
Beyond. All rights reserved. Private and Confidential Social Developers London - May 2013 Smoking Hot Social Campaigns
2.
© Copyright 2012
Beyond. All rights reserved. Private and Confidential Talk to me: @LStacey Who am I? Lee Stacey , Engagement Consultant
3.
© Copyright 2012
Beyond. All rights reserved. Private and Confidential wecreatedigital experiencespeoplewant toshare. Usinginsight analytics, now
4.
© Copyright 2012
Beyond. All rights reserved. Private and Confidential beyond’s client list
5.
© Copyright 2012
Beyond. All rights reserved. Private and Confidential Mission Statement Create a digital campaign to increase conversation around the new Volkswagen Polo. #Polowers © Copyright 2012 Beyond. All rights reserved. Private and Confidential http://vimeo.com/64216373 How? DDB Spain created a Twitter race application. To win the race, and ultimately a new Polo, users had to tweet using the #polowers hashtag. The person in the lead when the car stops wins the race.
6.
© Copyright 2012
Beyond. All rights reserved. Private and Confidential You can Win a car The Thrill of the race It’s so easy, why wouldn’t you? The Cast: Twitter Microsite Why care? Why share?
7.
© Copyright 2012
Beyond. All rights reserved. Private and Confidential Mission Statement A brand new University in Istanbul, OZU University, needed a social campaign to attract students. Your Future Facebook Timeline © Copyright 2012 Beyond. All rights reserved. Private and Confidential http://vimeo.com/48746875 How? 41? 29! created a Facebook application which allowed potential students to test-drive the new university via a custom Facebook timeline. The detailed timeline peers into a possible future for the prospective student showing photos, comments and posts relating to events that may happen while they partake in university life.
8.
© Copyright 2012
Beyond. All rights reserved. Private and Confidential Why care? Why share? Everyone wants to be a time traveller It feels more about me than about the university You can win A scholarship The Cast: Facebook Timeline Facebook App Live Event
9.
© Copyright 2012
Beyond. All rights reserved. Private and Confidential Mission Statement Belgian beer manufacturer, Maes wanted to increase its market share. Free Beer © Copyright 2012 Beyond. All rights reserved. Private and Confidential http://youtu.be/At2o2WWiku0 How? With the help of TBWA Brussels it created a fully integrated (digital, print, broadcast & social) campaign to give every person with the surname “Maes” a free barrel of beer. Via Facebook, they would then choose a venue and invite 20 of their friends.
10.
© Copyright 2012
Beyond. All rights reserved. Private and Confidential Why care? Why share? It’s Free Beer - What’s not to love? It’s inherently tribal We like to feel like we’re part of something bigger The Cast: Facebook Application TV Print Outdoor
11.
© Copyright 2012
Beyond. All rights reserved. Private and Confidential Mission Statement The Metropole Orchestra, Amsterdam, wanted to increase awareness in order to prove a valid case for funding. Tweetphony © Copyright 2012 Beyond. All rights reserved. Private and Confidential http://vimeo.com/57377048 How? Havas Worldwide Amsterdam worked with the Metropole Orchestra to create an application that allowed the user to record music in a Tweet. Many of the tweets recreated went on to be played by the orchestra.
12.
© Copyright 2012
Beyond. All rights reserved. Private and Confidential Why care? Why share? Instant Creative Gratification Feel good factor from helping out Opportunity to participate in something much bigger The Cast: Twitter Custom web app YouTube
13.
© Copyright 2012
Beyond. All rights reserved. Private and Confidential Lee Stacey Engagement Consultant +44 (0)2079 086565 +44(0) 7540 686704 lee@bynd.com @LStacey THANK YOU HiringWe’re contact us
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