The Internet of Things: Designing for Magical Moments of Truth

1. The Internet of Things: Designing for Magical Moments of Truth Presentation By: Joanna Peña-Bickley   Global Chief Creative Ofﬁcer @jojobickley
2. IBM Interactive Experience 2 Joanna Peña-Bickley @jojobickley I am a believer in magic, an arbiter of the new, and a student of the interesting. I am a designer on a mission to create beautifully enchanting experiences. Global Chief Creative Officer IBM Interactive Experience
3. IBM Interactive Experience What Is The Internet of Things? 3 The internet of Things is a network of uniquely identifiable and interoperable objects connected by services over the Internet.
4. IBM Interactive Experience Why Is It Important? 4 The amount of Internet of Things (IoT) connections is about to explode. 0 10 20 30 40 50 60 2012 2013 2014 2015 2016 2017 2018 2019 2020 Total Internet of Things Connections (in billions) Source: Cisco. we are here
5. IBM Interactive Experience Why Is It Important? 5 While American technology companies are making lots of IoT progress, Asia currently has the most connections. 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Asia Europe North America Latin America Africa Oceania Percentage of Machine-to-Machine Connections Source: GSMA.
6. IBM Interactive Experience Why Is It Important? 6 So what’s the worth of all of these connected things? 0 1 2 3 4 5 6 7 8 9 10 2013 2020 Internet of Things Market Size (in trillions of dollars) Source: Cisco.
7. IBM Interactive Experience Why Is It Important? 7 The potential market size is so big because the IoT is about increasing efficiency, as well as creating new profits. General Electric says that a 1% increase in efficiencies from the Industrial Internet (part of the IoT) will have huge savings. 0 10 20 30 40 50 60 70 80 90 100 Rail Aviation Healthcare Power Oil & Gas Savings from Industrial Internet Efficiencies (in billions of dollars) Source: GE.
8. IBM Interactive Experience Next Industrial Revolution 8 The Zero Marginal Cost Society and The Third Industrial Revolution.
9. #IoT The Next Industrial Revolution Is Here https://www.youtube.com/watch?v=3xOK2aJ-0Js
10. IBM Interactive Experience Interaction Design Is Leading The Way 10 We are the prosumers creating the physical and digital things that are able to create magic Interaction Designers Makers of Enchanted Expereinces
11. IBM Interactive Experience IoT Market growth 11 the opportunity and demand for interaction designers to bring a enchanted experiences to users has never been so high
12. IBM Interactive Experience Who Is Using The IOT? 12 ConsumersEmployeesCities Governments Small Businesses Industries Mid-Sized Businesses Big Businesses
13. IBM Interactive Experience 13 The last, best experience that   anyone has anywhere becomes   the minimum expectation for the   experiences they want everywhere. – Paul Papas, Global Leader, IBM Interactive Experience “ ”
14. IBM Interactive Experience disenchanting experiences 14 Unplanned Security Risks Complex Uses Cases come from a bad design Disconnected Data Sources + ( ) =
15. IBM Interactive Experience 15 disappointed users
16. IBM Interactive Experience 16 #IoT #magic https://www.youtube.com/watch?v=_wppM8ycod0
17. IBM Interactive Experience 17 #IoT #magic
18. IBM Interactive Experience #retail #IoT 18 https://www.youtube.com/watch?v=Xp7s_kCHJS0
20. IBM Interactive Experience 20 #IoT #Health https://www.youtube.com/watch?v=2CNA2ucU5io
22. IBM Interactive Experience Bluesmart #travel #IoT The World's First Smart Connected 22
23. IBM Interactive Experience #travel #IoT 23 https://www.youtube.com/watch?v=VJnvx7IhAmk
24. IBM Interactive Experience 24 today
25. IBM Interactive Experience 25 enchanted experiences using data to discover unmet needs
26. IBM Interactive Experience 26 principle: design with data Data Idea Making Sense Experience a Story Insight of the past & Foresight into the future Moments of Truth Human Experience enchanted experiences
27. IBM Interactive Experience 27 principle: think ambient Ambient! Push Pull enchanted experiences
28. IBM Interactive Experience 28 principle: make time real what’s relevant now 5-8 second interactions enchanted experiences data that motivates behavior change relevance glances motivators
29. IBM Interactive Experience Design For Magical Moments  Begins With The Right Tools 29
30. IBM Interactive Experience Design For Magical Moments  Begins With The Right Tasks, Tools and Time 30 Design Tasks 1.Establish A Commanders / Inventors Intent 2.Establish Hills 3.Data Informed Personas using social listening 4.Empathy Mapping 5.Idea Hackathons 1.Sketch the experience 2.List of Materials, data sources & connections 3.Prototype New Tools In Test 1.Paper, Glue, Markers and Scissors 2.Axure, Sketch, Keynote 3.3D Printers 4. For Mobile - Swift For Designers
31. IBM Interactive Experience From Paper to…Prototype 31
32. IBM Interactive Experience From Paper to Prototype 32
33. IBM Interactive Experience From Paper to… 33 November 2014
34. IBM Interactive Experience …to Prototype…to 34 December 2014 - February 2015
35. IBM Interactive Experience 35 …to marketApril 24 2015
36. IBM Interactive Experience Environments Designed To 36 Studios, Hives, Co-Working Spaces,ColLABs, Incubators, Labs, Hives, Etc.
37. IBM Interactive Experience –Joanna Peña-Bickley // @jojobickley “Designing for magical moments of truth has never been more important with the rapid rate of growth of the internet of things. Radically simple design is what makes enchanting experiences.” 37
38. IBM Interactive Experience Make Magic 38 Happy Co-Creating!

Notas do Editor

I’m a believer in magic … as a child i enjoyed escaping real life with magical stories of enchanted inventions.
I would pull a part all of electronics to see how they worked and then tried putting them back together to see if I could magically make them work again.
and i believe sometimes fiction like the jetsons, harry potter, and star trek has driven us to design and connect things and create enchanted experiences.

and we are in moving through a great time of inventions that are interconnected.
from my love of fantasy and fiction to my love of facts and data.
internet of Things is a network of uniquely identifiable and interoperable objects
The potential market size is so big because the IoT is about increasing efficiency, as well as creating new profits.
In 1973, the American sociologist Daniel Bell, in his book, The Coming of the Post Industrial Society [pdf], predicted that advanced societies would change from being based on manufacturing of goods to ones in which knowledge workers would occupy a central position.

This did happen, but because of the meteoric rise of information technology, the development of the Internet, and the widespread adoption of cellphones, the change has been far beyond expectations. These technologies are changing not only society, but the economic models on which society is based.
In 1973, the American sociologist Daniel Bell, in his book, The Coming of the Post Industrial Society [pdf], predicted that advanced societies would change from being based on manufacturing of goods to ones in which knowledge workers would occupy a central position.

This did happen, but because of the meteoric rise of information technology, the development of the Internet, and the widespread adoption of cellphones, the change has been far beyond expectations. These technologies are changing not only society, but the economic models on which society is based.
We are the prosumers creating the physical and digital things that are able to create magic
Interaction design at its core is about shaping digital things for people's use

opportunity and demand for interaction designers to lead businesses and enterprises has never been
Enchanted Expertise Are Expected
disenchanting experiences
The Risks of the IoT / The IoT Gone Wrong
disenchanted experiences generally come from a few factors

Complex Uses Cases
Unplanned Security Risks
lack of cultural relevance
Disconnected Data Sources
disenchanting experiences
The Risks of the IoT / The IoT Gone Wrong
disenchanted experiences generally come from a few factors

Complex Uses Cases
Unplanned Security Risks
lack of cultural relevance
Disconnected Data Sources
The gold standard for the IoT is making magic
Making the user feel like it was designed just for them
it should leave them feeling unique
it should feel embedded and elegant
it should have extraordinary capabilities
it should offer a sense of wonderment and wanderlust
Let me show you what I mean when I mean by enhancing moments of truth with beautifully enchanted expereinces. One retailer asks mirror mirror on the wall who is the fairest of them all….Neiman Marcus says you and only you.
Neiman Marcus has introduced the Smart Mirror from MemoMi Labs in to its Walnut Creek, California store, and has plans to install more in their San Francisco and Dallas stores

http://www.retailsolutionsonline.com/doc/neiman-marcus-tests-new-smart-mirrors-0001
http://memorymirror.com/
http://www.psfk.com/2015/01/neiman-marcus-online-shopping-digital-mirror.html
Frozen’s magic trolls disguised as stones had healing powers
https://www.youtube.com/watch?v=lWtTdRmSrYQ

could they have inspired — Smartstones ?
a remote communication in the hands of people with physical challenges, ranging from blindness to nonverbal autism spectrum disorders to hearing impairment and ALS.
could they have inspired — Smartstones ? Smartstones uses ambient light and haptic to form a new communication method. Smartstones put remote communication in the hands of people with physical challenges, ranging from blindness to nonverbal autism spectrum disorders to hearing impairment and ALS.

This Gesture-Controlled Stones Assist Those with Physical Challenges

Smartstones are mini and wearable tech that facilitate remote communication
http://www.smartstones.co/

This durable “stone” the size of a worry rock is packed with LED lights, a gesture recognition library, touch interface, gyroscope, speakers and Bluetooth connectivity. Though a smartphone isn’t required for use, it interfaces with an app that lets the user and his-her loved ones program it to respond to specific gestures.

For example, the stone could be programmed to text a loved one “thinking of you” when tapped twice, or “feeling anxious” if rubbed with a thumb. Other gestures and combinations of gestures it recognizes include swipes, taps and shakes. It also includes a GPS tracker so loved ones can respond to a call for help.

Current models of the stone can be worn as pendants, or on a wrist band. The accompanying app is designed securely to keep communication private.

Backer rewards for the Indiegogo campaign include pre-orders at one for $79 and $149 for two, listed as 40 percent off the projected retail price. A pendant necklace reward comes for $39 and a leather cuff arm bracelet costs $49.
Mary Poppins Magic bag seemed like it could do anything.
But could it be used to improve the travel experience in the age of the Internet of things?
Bluesmart
The World's First Smart Connected Carry-on Suitcase
The Bluesmart carry-on connects to your smartphone, enabling features that will forever change the way you travel.
We all know nothing can ruin a trip like losing your luggage and its contents. Put your mind at ease knowing that you can lock your suitcase via your smartphone; if you get separated from your Bluesmart, it will lock automatically. Access can be shared with people you trust, and you will be notified anytime someone attempts to open the suitcase. The Bluesmart Travel Sentry® Approved Lock will be accepted by the TSA.
https://www.youtube.com/watch?v=VJnvx7IhAmk
https://www.indiegogo.com/projects/bluesmart-world-s-first-smart-connected-carry-on
Bluesmart
The World's First Smart Connected Carry-on Suitcase
The Bluesmart carry-on connects to your smartphone, enabling features that will forever change the way you travel.
We all know nothing can ruin a trip like losing your luggage and its contents. Put your mind at ease knowing that you can lock your suitcase via your smartphone; if you get separated from your Bluesmart, it will lock automatically. Access can be shared with people you trust, and you will be notified anytime someone attempts to open the suitcase. The Bluesmart Travel Sentry® Approved Lock will be accepted by the TSA.
https://www.youtube.com/watch?v=VJnvx7IhAmk
https://www.indiegogo.com/projects/bluesmart-world-s-first-smart-connected-carry-on
Today the quantify employee and the consumer produces gigs of data designing interfaces for data is critical and understanding how to serve that data up with radical simplicity is of importance. if it takes a degree in economics to view an account balance you have missed the mark and the mindset.
enchanted experiences - principle: design with data
The data can act as a crystal ball in to the users unmet needs which for me are always opportunities for design.
its those points in time that show friction and or frustration - a every great fortune teller can tell you need empathy and truth to envision the future.
Assume user’s attention to your device is low • Deliver single and complete ambient information • Take advantage of user’s behavior in the environment to both scale information and lower friction.
Assume user’s attention to your device is low • Deliver single and complete ambient information • Take advantage of user’s behavior in the environment to both scale information and lower friction.
make sure that a moment of truth becomes magical with data
• Data without purpose is quantified noise.
• Sense making + Story telling• Deliver insight + foresight!
Do the tools and skills of yesterday equip you to design for the IOT?
Design For Magical Moments Begins With The Right Tasks, Tools and Time
Design Tasks
Establish A Commanders / Inventors Intent
Establish Hills
Data Informed Personas using social listening
Empathy Mapping
Idea Hackathons
Sketch the experience
List of Materials, data sources & connections
Prototype

New Tools In Test
Axure
Sketch
Keynote
3D Printers
Glue, Markers and Scissors
For Mobile - Swift For Designers
From Paper to Prototype - Karten Design

First Moment of Truth (FMOT)—that moment when a consumer walks into a store, faced with several comparable products and has to make a decision. They pick up MP3 player one, MP3 player two, hold them in their hands and, in that FMOT, decide which one they will purchase. In a world where many products are relatively similar in terms of technology, price, performance and features, design is that differentiator.
That differentiator is what companies like Karten Design try to create. "How do you get mindshare? How do you stand out? How do you create "sticky" stuff?
From Paper to Prototype
Designing for magical moments of truth has never been more important with the rapid rate of growth of the internet of things.

I encourage you to get away from your computer, watch what brings people angst and acts as a barrier to joy,
find the data to validate the truth, and fail often and fast.

Radically simple design is what enchanting experiences are made of.

Radically Simple Design
Designing for Magical Moments of Truth

“Peel away the excess, walk away come back and iterate - radically simple design is about designing for magical moments of truth that lead to enchanting experiences”
Make Magic

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