Making Magic with Ai - Cannes Lions 2017
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“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C. Clarke Most of my creations have been inspired by the belief that there is a unique dialog between fiction and invention. The comics of Trina Robbins, Wendy Pini, Louise Simonson, Charles Moulton, Arthur C. Clarke and the Classic Tales of the Brothers Grim have shaped my imagination and my quest to design enchanting experiences that use the Internet of Things (IoT) as a canvas, data as a paint and enduring stories to create unique customer experiences that go from science fiction to magical reality.
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Making Magic with Ai - Cannes Lions 2017
- 1. designing enchanting experiences for brands Ma cAi MAKING WITH THINXMACHINE PRESENTED BY @JOJOBICKLEY
- 2. 2 FROM SCIENCE FICTION TO A WELL DESIGNED REALITY MAKING MAGIC WITH Ai
- 3. 3 Ai + Internet of Things MAKING MAGIC WITH Ai
- 4. 4 AI + INTERNET OF THINGS 2.5 QUINTILLIONzeta bytes of data daily has given us cognitive overload Ai REFINING DATA INTO ENCHANTING EXPERIENCES
- 6. 6 In order to change an existing paradigm you do not struggle to try and change the problematic model. You create a new model and make the old one obsolete. ” “ - R. Buckminster Fuller
- 7. 7 360OF COMMUNICATIONS 365DAYS OF INTELLIGENT CONNECTION <° • CONSUMERS • MASS TARGETING • BUILDING AN IMAGE • STORYTELLING FROM TO • USERS / CUSTOMERS • MASS INDIVIDUALIZATION • BUILDING EXPERIENCES • STORYDOING THE PARADIGM SHIFT IN STORYTELLING & BRAND AI + INTERNET OF THINGS
- 8. 8 Ai IS THE NEW Ui VOICE BRAIN VISUAL TOUCH
- 9. 9 AMAZON GO MAKING MAGIC WITH AI THE PHYSICAL SPACE IS THE NEW DIGITAL INTERFACE AI + INTERNET OF THINGS
- 10. 10 THE Ai MARKET PLAYERS AI + INTERNET OF THINGS
- 12. 12 ENCHANTING EXPERIENCES MAKING MAGIC WITH Ai there is a unique dialog between fiction and invention
- 13. 13 AMAZON GO & ECHO ADS MAKING MAGIC WITH AI
- 14. 14 ECHO ADS MAKING MAGIC WITH AI MAKING MAGIC WITH Ai
- 15. 15 ECHO SHOW MAKING MAGIC WITH AI
- 16. 16 MAKING MAGIC WITH Ai DESIGNING DIMENSIONAL AWARENESS
- 17. 17 MAKING MAGIC WITH AI DESIGNING GOAL-SYNCED PRODUCTS
- 19. 19 ONSTAR GO An industry-first Cognitive Mobility Platform IBM & GM create a data-driven operating system that injects human wisdom into the driver and passenger experience. OnStar Go provides the driver with a trusted co-pilot in the car that transforms time on the move.
- 20. 20 20
- 21. 21 21*ALL MERCHANTS, BRANDS AND OFFERS FOR ILLUSTRATIVE PURPOSES ONLY.
- 22. 22 THE POWER OF HEALING MAKING MAGIC WITH Ai
- 23. 23 WATSON ONCOLOGY + SLOAN KETTERING MAKING MAGIC WITH Ai
- 24. 24 MAKING MAGIC WITH Ai MAGIC MIRROR
- 25. 25 MAKING MAGIC WITH Ai
- 26. IBM Interactive Experience MAKING MAGIC WITH AI REGENERATIVE HEALING FACTOR
- 27. IBM Interactive Experience 27 #IoT MAKING MAGIC WITH Ai REGENERATIVE HEALING FACTOR
- 28. IBM Interactive Experience MAKING MAGIC WITH Ai TRUE FORM
- 32. 32 GOOD DESIGN IS GOOD BUSINESS MAKING MAGIC WITH AI 2 X GROSS PROFIT GROWTH 3.4NET INCOME GROWTH X 2.4STOCK PRICE GROWTH X THREE YEAR PERIOD *SOURCE: 2016 IBM IBV
- 33. 33 62 MAKING MAGIC WITH AI % SHIFTING TO CUSTOMER EXPERIENCE INNOVATION *SOURCE: 2017 GARTNER CUSTOMER EXPERIENCE REPORT ECONOMIST INTELLIGENCE UNIT SURVEY, 2016 Achieving personalization at scale is the biggest and most important challenge for us to get right. ” “ - Kristin Lemkau, CMO, JPMorgan Chase SHIFTING MARKETING SPEND
- 34. 34 MARKET MAKING OPPORTUNITY MAKING INVENTION AND INNOVATION A
- 35. 35 ESTIMATED NUMBER OF GLOBAL CONNECTED VEHICLES 2016 2017 2018 2019 2020 21M 33M 48M 64M 83M CONNECTED LEADERS BMW GENERAL MOTORS FORD HONDA TOYOTA TESLA CONNECTED CARS MARKET HAS REACHED SCALE
- 36. 36 24 MILLION AMAZON ECHOS DEVICES 8.2 MILLION GOOGLE HOME DEVICES AI + INTERNET OF THINGS CONNECTED HOME DEVICE GROWTH
- 37. 37 180 MILLION HOMEKIT ENABLED DEVICES SHIPPING ANNUALLY BY 2020 CONNECTED HOME DEVICE GROWTH AI + INTERNET OF THINGS APPLE HOMEPOD DEC 2017
- 38. 38 $47.2 BILLION THE SMART APPLIANCE MARKET BY 2020 AI + INTERNET OF THINGS CONNECTED HOME DEVICE GROWTH
- 39. 39 AI + INTERNET OF THINGS CONNECTED HOME DEVICE GROWTH
- 40. 40 The best way to predict the future is to design it. ” “ - R. Buckminster Fuller
- 41. 41 Is your current brand strategy bold enough? Can you lead this tech driven storytelling renaissance? How will you keep from missing this moment?