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Chapter 1
Introduction to
Technical Communication
Technical Communication,
13th Edition
John M. Lannon
Laura J. Gurak

Copyright © 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
Learning Objectives
 Define technical communication
 Understand that technical communication has

a global reach
 Appreciate the role of technical
communication in most careers
 Identify the main features and aims of
technical communication
 Recognize a typical technical document
 Observe the challenges facing one
communicator at work
Copyright © 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
What Is
Technical Communication?
 Technical communication is the exchange

of information that helps people interact with
technology and solve complex problems.
 To interact with technology in so many
ways, we need information that is not only
technically accurate but also easy to
understand and use.

Copyright © 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
What Is Technical
Communication? (continued)
 Technical communication serves various

needs in various settings.

Copyright © 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
Technical Communication:
A Digital and a Human Activity
People make information meaningful by thinking
critically and addressing such questions as:
Which information is relevant to this situation?
Can I verify the accuracy of this source?
What action does it suggest?
How does this information affect me or my
colleagues?
With whom should I share it?
How might others interpret this information?
Copyright © 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
Technical Communication Reaches
a Global Audience
 Electronically linked, our global community

shares social, political, and financial interests.
 To connect with all readers, technical documents
need to reflect global and intercultural diversity.
 Cultures differ over which behaviors seem
appropriate for social interaction, business
relationships, contract negotiation, and
communication practices.

Copyright © 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
Technical Communication Is
Part of Most Careers
 Whatever your job description, expect

to be evaluated, at least in part, on your
communication skills.
 Most professionals serve as part-time technical
communicators.
 Full-time technical communicators serve many
roles.

Copyright © 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
Main Features of
Technical Communication
Technical communication is:
reader-centered
accessible and efficient
often produced by teams
delivered in paper and digital versions

Copyright © 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
Purposes of
Technical Communication
Technical communication serves three
purposes that sometimes overlap:
to inform: Anticipate and answer your
readers’ questions
to instruct: Enable your readers to perform
certain tasks
to persuade: Motivate your readers

Copyright © 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
Preparing Effective
Technical Documents
 The main question you must answer: “How do

I prepare the right document for this group of
readers and this particular situation?”
 The four basic tasks of an effective technical
communicator are:
1. Deliver information readers can use
2. Use persuasive reasoning
3. Weigh the ethical issues
4. Practice good team work
Copyright © 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
Preparing Effective Technical
Documents (continued)
This graphic illustrates the four tasks:

Copyright © 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
Review Questions
1. What is the definition of technical
communication?
2. What are some of the questions a computer
can’t answer?
3. Why is global communication important?
4. In what ways is technical communication
part of most careers?
5. What are the four main features of technical
communication?
Copyright © 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
Review Questions (continued)
6. What are the three purposes of technical
communication?
7. What is the main question you must ask
when preparing a technical document?
8. What are a workplace communicator’s four
basic tasks?

Copyright © 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.

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Chapter 1: Introduction to Technical Communications

  • 1. Chapter 1 Introduction to Technical Communication Technical Communication, 13th Edition John M. Lannon Laura J. Gurak Copyright © 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
  • 2. Learning Objectives  Define technical communication  Understand that technical communication has a global reach  Appreciate the role of technical communication in most careers  Identify the main features and aims of technical communication  Recognize a typical technical document  Observe the challenges facing one communicator at work Copyright © 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
  • 3. What Is Technical Communication?  Technical communication is the exchange of information that helps people interact with technology and solve complex problems.  To interact with technology in so many ways, we need information that is not only technically accurate but also easy to understand and use. Copyright © 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
  • 4. What Is Technical Communication? (continued)  Technical communication serves various needs in various settings. Copyright © 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
  • 5. Technical Communication: A Digital and a Human Activity People make information meaningful by thinking critically and addressing such questions as: Which information is relevant to this situation? Can I verify the accuracy of this source? What action does it suggest? How does this information affect me or my colleagues? With whom should I share it? How might others interpret this information? Copyright © 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
  • 6. Technical Communication Reaches a Global Audience  Electronically linked, our global community shares social, political, and financial interests.  To connect with all readers, technical documents need to reflect global and intercultural diversity.  Cultures differ over which behaviors seem appropriate for social interaction, business relationships, contract negotiation, and communication practices. Copyright © 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
  • 7. Technical Communication Is Part of Most Careers  Whatever your job description, expect to be evaluated, at least in part, on your communication skills.  Most professionals serve as part-time technical communicators.  Full-time technical communicators serve many roles. Copyright © 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
  • 8. Main Features of Technical Communication Technical communication is: reader-centered accessible and efficient often produced by teams delivered in paper and digital versions Copyright © 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
  • 9. Purposes of Technical Communication Technical communication serves three purposes that sometimes overlap: to inform: Anticipate and answer your readers’ questions to instruct: Enable your readers to perform certain tasks to persuade: Motivate your readers Copyright © 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
  • 10. Preparing Effective Technical Documents  The main question you must answer: “How do I prepare the right document for this group of readers and this particular situation?”  The four basic tasks of an effective technical communicator are: 1. Deliver information readers can use 2. Use persuasive reasoning 3. Weigh the ethical issues 4. Practice good team work Copyright © 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
  • 11. Preparing Effective Technical Documents (continued) This graphic illustrates the four tasks: Copyright © 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
  • 12. Review Questions 1. What is the definition of technical communication? 2. What are some of the questions a computer can’t answer? 3. Why is global communication important? 4. In what ways is technical communication part of most careers? 5. What are the four main features of technical communication? Copyright © 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
  • 13. Review Questions (continued) 6. What are the three purposes of technical communication? 7. What is the main question you must ask when preparing a technical document? 8. What are a workplace communicator’s four basic tasks? Copyright © 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.

Notas do Editor

  1. The main point in this chapter is that all professional writing is done for specific readers in specific situations, to communicate information that readers will use. The writer’s primary purpose is not to express personal feelings or opinions—or simply to transmit factual information; instead, the writer’s purpose is to shape that information for the particular uses of a specific audience. In this sense, the notion of “user-friendliness” applies not only to computer hardware, software, and documentation but also to any document written for its readers’ instrumental use. To help students understand that this is not just another composition course, spend time discussing the differences between technical and nontechnical writing. You might bring in examples of technical writing, such as operating instructions for an electric tool or appliance, and examples of nontechnical writing, such as expressive or mood pieces from popular magazines, or newspaper feature articles purportedly objective but often dripping with sentimentality. Comparing items on the same topic can be especially helpful. The tone, style, and format of a government document on fishing catch quotas will be quite different from a first-person narrative about a fly-fishing experience published in Field & Stream. These types of documents can easily be found on government agency and magazine Web sites, making the exercise suitable for online classes as well as in-class sessions. Because motivation and attitude are crucial in getting students to improve their writing (research shows that students write more effectively when the subject is engaging, and when their purpose for writing is clearly defined), you might wish to amplify the section on the value of technical skills with quotations from business, industrial, and technical magazines, or by providing quotations from faculty in the business, engineering, and science departments on your campus.
  2. Answers 1. The exchange of information that helps people interact with technology and solve complex problems. 2. Which information is relevant to this situation? Can I verify the accuracy of this source? What action does it suggest? How does this information affect me or my colleagues? With whom should I share it? How might others interpret this information? 3. Our global community shares social, political, and financial interests. 4. Whatever your job description, expect to be evaluated, at least in part, on your communication skills. 5. It is 1) reader-centered, 2) accessible and Efficient, 3) often produced by teams, 4) delivered in paper and digital versions
  3. Answers (continued) 6. To inform, to instruct, and to persuade 7. “How do I prepare the right document for this group of readers and this particular situation?” 8. 1) Deliver information readers can use, 2) Use persuasive reasoning, 3) Weigh the ethical issues, 4) Practice good team work