A presentation given by Jon Silk and Shaun Wootton at the PR Week and Waggener Edstrom event 'Social media in a crisis' on April 28, 2010.

1. Social media in a crisis April 28, 2010

3. Every Sky News journalist is on Twitter.

4. People watched 2.5bn videos on Facebook in February ‘10.

5. 75% of Americans watched a YouTube video last month.

6. ‘Social networking is a reward system for paying attention.’Staci D Kramer, The Guardian (It has already changed.)

8. 51% of Europeans will have mobile broadband by 2012.

9. 60% of web users read the news online.

10. 13% already read the news on a mobile phone. (Mobile is the new online.)

11. Let’s get a few things straight So what does that mean to you?

13. Everyone is a spokesperson

14. New media beats old media?

16. The new corporate crisis

17. The new corporate crisis

18. Everyone is a publisher

19. YOUR TURN. Rules: One take only! 9.30am deadline Everybody has a go...

20. The brand as publisher You are a publisher. Newsgather. Respond. Promote.

21. The brand is a publisher

22. The brand is a publisher

23. The brand is a publisher

25. Be ready to comment anywhere, at any time.

26. Don’t comment unless you know the facts.

27. Use your media training knowhow.

28. Be firm but polite. Don’t run off.But most of all, be prepared.