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Legacy Social Media

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Jason Scott
Jason Scott
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Discovering Web 2.0 and Social Media
What is Web 2.0 and Social Media? Web 2.0 is a way of thinking about how knowledge is created, shared, managed, and leveraged using technology . Web 2.0 is NOT a particular look, feel, or design – nor is it limited to just the Internet. Social media are web and mobile tools used for sharing and discussing information.
Web 1.0 vs. Web 2.0 Web 1.0 was about reading Web 2.0 is about writing Web 1.0 was about owning Web 2.0 is about sharing Web 1.0 was about companies Web 2.0 is about communities Web 1.0 was about home pages Web 2.0 is about blogs Web 1.0 was about portals Web 2.0 is about RSS and syndication Web 1.0 was about taxonomy Web 2.0 is about “tags” and folksonomy Web 1.0 was about Netscape Web 2.0 is about Google Web 1.0 was about wires Web 2.0 is about wireless Web 1.0 was about dialup Web 2.0 is about broadband Adapted from www.joedrumgoole.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SOCIAL MEDIA USE IS GROWING
 
 
Why Now? ,[object Object],[object Object],[object Object],[object Object]
Why does it matter? ,[object Object],[object Object],[object Object],[object Object]
What am I missing out on? ,[object Object],[object Object],[object Object]
Social Media Listening Literacy Listening is knowing what is being said online about your organization and the field .
Beth Kanter, Beth’sBlog http://beth.typepad.com
Beth Kanter, Beth’sBlog http://beth.typepad.com
How will you organize listening? ,[object Object],[object Object],[object Object],[object Object],[object Object],Beth Kanter, Beth’sBlog http://beth.typepad.com
Beth Kanter, Beth’sBlog http://beth.typepad.com
[object Object],Beth Kanter, Beth’sBlog http://beth.typepad.com
Good RSS Habits ,[object Object],[object Object],[object Object],Beth Kanter, Beth’sBlog http://beth.typepad.com
Beth Kanter, Beth’sBlog http://beth.typepad.com Think before you respond! What did they say well ? What did they miss ? Answer questions! What are other people saying ? How does it apply to you? Look forward / Look backward ! Ask what if? Read and comment on blogs
Social Media Listening Literacy for Nonprofits ,[object Object]
Social Media Strategies
Social Media Objectives ,[object Object],[object Object],[object Object],Beth Kanter, Beth’sBlog http://beth.typepad.com
Target Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beth Kanter, Beth’sBlog http://beth.typepad.com
 
Culture Change Beth Kanter, Beth’sBlog http://beth.typepad.com brainstorm how you might turn it around... Loss of control over your organization's branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice Fear of failure Perception of wasted time and resources Suffering from information overload already, this will cause more
Capacity Beth Kanter, Beth’sBlog http://beth.typepad.com
Measurement ,[object Object],[object Object],[object Object],[object Object],NTEN, www.NTEN.org, The Three Dimensions of Social Media ROI
ROI ,[object Object],[object Object],[object Object],Beth Kanter, Beth’sBlog http://beth.typepad.com
“ If you don’t launch, you don’t learn.” David Armano ,[object Object],[object Object],[object Object],[object Object],Beth Kanter, Beth’sBlog http://beth.typepad.com
Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NTEN, www.NTEN.org, The Three Dimensions of Social Media ROI
Example Facebook Causes http://www.amysampleward.org/2008/12/16/my-birthday-cause-free-geek/ Birthday Cause
Example ,[object Object],Humane Society 3,000 submissions helped get about 2,000 new email addresses
Example MLK Day of Service
Example March of Dimes Video Contest
What can you do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beth Kanter, Beth’sBlog http://beth.typepad.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What you want to accomplish…
What you want to accomplish… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Legacy Social Media Brainstorm
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Legacy Social Media

  • 1. Discovering Web 2.0 and Social Media
  • 2. What is Web 2.0 and Social Media? Web 2.0 is a way of thinking about how knowledge is created, shared, managed, and leveraged using technology . Web 2.0 is NOT a particular look, feel, or design – nor is it limited to just the Internet. Social media are web and mobile tools used for sharing and discussing information.
  • 3. Web 1.0 vs. Web 2.0 Web 1.0 was about reading Web 2.0 is about writing Web 1.0 was about owning Web 2.0 is about sharing Web 1.0 was about companies Web 2.0 is about communities Web 1.0 was about home pages Web 2.0 is about blogs Web 1.0 was about portals Web 2.0 is about RSS and syndication Web 1.0 was about taxonomy Web 2.0 is about “tags” and folksonomy Web 1.0 was about Netscape Web 2.0 is about Google Web 1.0 was about wires Web 2.0 is about wireless Web 1.0 was about dialup Web 2.0 is about broadband Adapted from www.joedrumgoole.com
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  • 11. Social Media Listening Literacy Listening is knowing what is being said online about your organization and the field .
  • 12. Beth Kanter, Beth’sBlog http://beth.typepad.com
  • 13. Beth Kanter, Beth’sBlog http://beth.typepad.com
  • 14.
  • 15. Beth Kanter, Beth’sBlog http://beth.typepad.com
  • 16.
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  • 18. Beth Kanter, Beth’sBlog http://beth.typepad.com Think before you respond! What did they say well ? What did they miss ? Answer questions! What are other people saying ? How does it apply to you? Look forward / Look backward ! Ask what if? Read and comment on blogs
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  • 24. Culture Change Beth Kanter, Beth’sBlog http://beth.typepad.com brainstorm how you might turn it around... Loss of control over your organization's branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice Fear of failure Perception of wasted time and resources Suffering from information overload already, this will cause more
  • 25. Capacity Beth Kanter, Beth’sBlog http://beth.typepad.com
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  • 30. Example Facebook Causes http://www.amysampleward.org/2008/12/16/my-birthday-cause-free-geek/ Birthday Cause
  • 31.
  • 32. Example MLK Day of Service
  • 33. Example March of Dimes Video Contest
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  • 37. Legacy Social Media Brainstorm