1. Everything You Always Wanted To Know About SOCIAL MEDIA* BUT WERE AFRAID TO ASK**

2. There are over 133 million bloggers creating 900,000 blog posts every 24-hours. If Facebook were a country, it would be the third most populated place in the world - with more than 350 million active users. Wikipedia currently has more than 13 million articles in more than 260 different languages. Social Media Use

3. Since April 2009, Twitter has been receiving around 20 million unique visitors to the site each month. Formed in 2004, Flickr now hosts more than 3.6 billion images. Close to 20 hours of video are uploaded to YouTube every minute. The average U.S. Internet user spent an estimated 68 hours online (both at home and at work). Social Media Use

4. Chapter 1: Where Do I Start?

6. If you are interested in using social media professionally – use it socially first. Don't spread yourself too thin – you don't need to be everywhere LISTEN – RSS, Alerts, Readers Chapter 1: Where Do I Start?

7. Chapter 2: How Much Time?

8. Beth Kanter, Beth’sBlog http://beth.typepad.com CRAWL WALK RUN FLY

9. Beth Kanter, Beth’sBlog http://beth.typepad.com Chapter 2: How Much Time?

10. Chapter 3: Social Media Policy

11. Chapter 3: Social Media Policy

12. “ A social media policy should not be a “Thou Shall Not Document.” A policy is really two different documents. A short philosophical piece as well as a operations manual.” Beth Kanter General Guidelines Philosophy Organizational Use of Social Media Responsibility Transparency Privacy and Personal Information Proprietary Information Good Judgment and Respect Productivity Mistakes Employee Personal Social Media Use Disclosure Disclaimer Chapter 3: Social Media Policy

13. Chapter 4: Participation... or Lack Thereof

15. Social media must be integrated with internet communications or program strategy Use listening techniques to develop a deep understanding of the audience Use conversation starters to engage your target audience. Identify influencers on social media spaces and cultivate them Make sure your content has a social life Use social media to close the loop between online and offline action Chapter 4: Participation... or Lack Thereof www.bethkanter.org

16. Chapter 5: ROI Measuring Impact

19. Resources CNCS’s Resource Center www.NationalService.gov/Resources TechSoup www.techsoup.org Beth's Blog: How Nonprofits Can Use Social Media www.bethkanter.org NTEN: Nonprofit Technology Network www.NTEN.org