4. Marketing of Drug Products
• Life science companies exist to get new drugs
through regulatory hurdles to the marketthrough regulatory hurdles to the market
• To get to market
$ illi ( f )• $802 million; 10‐15 years (Tufts CSDD)
• $1.7 billion (Bain)
• Much attention to speeding
development and lowering costs
• FDAMA, PDUFA, AA & FT regulations
• Corporate/regulatory strategy
6. Requirements for Drug Approval
• Safety (FDCA, 1933)
• Efficacy demonstrated in adequate and well controlled studies
(1962)(1962)
• Ability to generate product labeling that
• Defines an appropriate patient population
• Provides adequate information to enable safe and effective use• Provides adequate information to enable safe and effective use
• Approval for an indication, not drug
• Basis for efficacy:
• Regular approvalg pp
• Clinical benefit
• Established surrogate for clinical benefit
• Accelerated approval (Subpart H)
Surrogate (reasonably likely to predict CB)• Surrogate (reasonably likely to predict CB)
• Benefits vs risks
• A note about regulatory risk in
new drug developmentnew drug development
7. How Many Trials?
• 505(d) of the FDCA: Substantial evidence: “Adequate and well‐
controlled investigations”
• FDA's position: Congress generally intended to require at least two
d t d ll t ll d t di h i i it tadequate and well‐controlled studies, each convincing on its own, to
establish effectiveness.1
• Single trial (plus supportive evidence):
FDAMA (§115(a)): Agency may consider “data from one adequate and• FDAMA (§115(a)): Agency may consider data from one adequate and
well controlled clinical investigation and confirmatory evidence” to
constitute substantial evidence if FDA determines that such data and
evidence are sufficient to establish effectiveness.
Effi G id “ ll l i i• Efficacy Guidance: “generally only in cases in
which a single multicenter study of excellent
design provided highly reliable and
statistically strong evidence of an important
li i l b fit d fi t t dclinical benefit… and a confirmatory study
would have been difficult to conduct on
ethical grounds.”2
1 See e g Final Decision on Benylin 44 FR 51512 518 (August 31 1979); Warner Lambert Co V Heckler 787 F 2d 147 (3d Cir 1986))1 See e.g., Final Decision on Benylin, 44 FR 51512, 518 (August 31, 1979); Warner‐Lambert Co. V. Heckler, 787 F. 2d 147 (3d Cir. 1986)).
FDA’s position is based on the language in the statute and the legislative history of the 1962 amendments. Language in a Senate report
suggested that the phrase "adequate and well‐controlled investigations" was designed not only to describe the quality of the required
data but the "quantum" of required evidence. (S. Rep. No. 1744, Part 2, 87th Cong. 2d Sess. 6 (1962))
2 Guidance for Industry: Providing Clinical Evidence of Effectiveness for Human Drugs and Biological Products, 1998.
10. Applicable Definitions
• “Life Threatening”: Diseases or conditions where the
likelihood of death is high or likely (ie, 6 months to 1
year) unless the course of the disease is interruptedyear) unless the course of the disease is interrupted,
and diseases or conditions with potentially fatal
outcomes where the endpoint of clinical trial analysis
is survival
• Eg, metastatic breast cancer, amyotrohic lateral sclerosis
“S l D bilit ti ” Di diti th t• “Severely Debilitating”: Diseases or conditions that
cause major irreversible morbidity.
• Alzheimer’s disease or Huntington’s diseaseAlzheimer s disease or Huntington s disease
[21 CFR 312.81]
11. Subpart E Elements
• Four key elements
• Early consultation between FDA and sponsor y p
[21 CFR 312.82]
• Phase 2 controlled clinical studies designed to
provide sufficient data to support an approval
decision
Ri k b fi l i i FDA’ f S/E• Risk‐benefit analysis in FDA’s assessment of S/E [21
CFR 312.84]
• Post‐approval studies requiredPost approval studies required
[21 CFR 312.85]
15. FDA Benefit‐Risk Analysis
• FDA reviews marketing application for adequacy of
substantial evidence of safety and efficacy
FDA i l id f f d ffi• FDA requires no less evidence of safety and efficacy,
but have greater flexibility on where hurdle is set
• Subpart E codifies a review procedure to consider• Subpart E codifies a review procedure to consider
disease severity, and whether a satisfactory
alternative therapy exists, in determining whether
benefits > risks
• All normal safeguards to ensure
patient safety still applypatient safety still apply
16. Post‐Approval Studies
• Upon approval, FDA will almost certainly require the
sponsor to conduct post approval studies whichsponsor to conduct post‐approval studies, which
could include:
• Different doses or schedules
• Variations of approved use
• Different patient populations or stages of disease
• Longer treatment times• Longer treatment times
• Two‐fold purpose:
• Extend knowledge about drug’s safety
and efficacy
• Allow physicians to optimize
product useproduct use
19. Subpart H ‐‐ “Accelerated Approval”
• Intended to expedite approval for patients with
“serious or life threatening illnesses” when the drugserious or life threatening illnesses when the drug
provides “meaningful therapeutic benefit” to
patients over existing treatments [21 CFR 314.500]
• Elements:
• Use of surrogate endpoints
P t l t di• Post‐approval studies
• Pre‐review of promotional materials
• Provisions for restricted distribution or use
• Again, no guidance document on
Subpart H/AA, but…
21. “Serious and Life‐Threatening”
• “Serious”:
• A matter of judgment, but based on its impact on
factors such as survival day‐to‐day functioning or thefactors such as survival, day‐to‐day functioning, or the
likelihood that the disease, if left untreated, will
progress from a less severe condition to a more serious
one (HIV/AIDS IBD Alzheimer’s)one (HIV/AIDS, IBD, Alzheimer s)
• “Life‐threatening”:
• Diseases or conditions where the likelihood of
death is high or likely unless the
course of the diseases is interrupted,
and
• Diseases or conditions with
potentially fatal outcomes where
the endpoint of clinical trial p
analysis is survival
23. Surrogate Endpoints
• Accelerated approval of new drugs and biologics
based on product’s effects on an objective surrogatebased on product s effects on an objective surrogate
(non‐ultimate) clinical endpoint [21 CFR 314.510]
• Surrogate Endpoint: “A laboratory or physical sign• Surrogate Endpoint: A laboratory or physical sign
that is used in the therapeutic trials as a substitute
for a clinically meaningful endpoint that is a direct f y gf p
measure of how a patient feels,
functions, or survives and that
is expected to predict the
effect of the therapy.” [57 FR 13234]
bl h d bl h d• Established vs un‐established surrogates
26. Post‐Marketing Data
• Required to…
• “verify and describe the drug’s clinical benefit and to resolveverify and describe the drug s clinical benefit and to resolve
remaining uncertainty as to the relation of the surrogate
endpoint upon which approval was based to clinical benefit, or
the observed clinical benefit to ultimate outcomes.”
[21 CFR 314 510][21 CFR 314.510]
• If data are not confirmatory,
or the applicant fails to
d h d i hconduct the study with
due diligence, the regulations
describe a procedure for p
withdrawing the product
from the market
[21 CFR 314 530][21 CFR 314.530]
27. Strategic Issues/Risks of Subpart H
• Surrogate‐Related Evidence for Accelerated Approval
• Substantial evidence from well controlled clinical trialsSubstantial evidence from well controlled clinical trials
regarding a surrogate endpoint
• NOT: Borderline evidence regarding a clinical benefit endpoint
• ODAC Meeting on Accelerated Approvals (March 2003)• ODAC Meeting on Accelerated Approvals (March 2003)
• Confirmatory studies should be part of drug development plan
• Early discussion of confirmatory studies with Agency
• ODAC wants to be consulted on confirmatory study plans• ODAC wants to be consulted on confirmatory study plans
• Other Issues
• Statistical issues
i l di hi h d b l• Requires post‐approval studies, which tend to be larger
29. “E” Versus “H”
Subpart E
• Procedure to expedite the
development evaluation and
Subpart H
• “Accelerated approval” of new
drugs and biologics based ondevelopment, evaluation, and
marketing of products intended
to treat “life‐threatening or
severely debilitating diseases
h i f
drugs and biologics based on
product’s effects on an objective
surrogate endpoint
• Intended to expedite approval
where no satisfactory
alternative therapies exist”
• Less substantial data
Supports broad patient access
for patients with “serious or life
threatening illnesses” when the
drug provides “meaningful
therapeutic benefit” to patients• Supports broad patient access
• Allows a compressed clinical
trial procedure
therapeutic benefit to patients
over existing treatments
32. Fast Track Algorithm
Is some aspect of the condition
serious or life‐threatening?serious or life threatening?
No Not FTYes; possibly FT
Does the drug show potential to treatDoes the drug show potential to treat
a serious aspect of the condition?
Yes, possible FT No Not FT
Is the drug development program designed
to determine whether the drug will affect
f h d
p
a serious aspect of the condition?
Yes, possible FT No Not FT
33. Fast Track Algorithm (cont)
Is there any approved treatment for the
serious or life‐threatening aspect of theg p
condition being studied?
Yes, possibly FT No FTes, poss b y
Is a medical need unmet by
available treatments
No FT
available treatments
Yes, possibly FT
Is that unmet medical need being
No Not FT
Is that unmet medical need being
studied with this product? No Not FT
Yes FT
34. Fast Track Components
• FDA may approve application based on
li i l d i t t d i tclinical endpoints or surrogate endpoints,
and impose
R i t f t l t di ( d• Requirement for post‐approval studies (and
provision for expedited withdrawal)
• Pre‐review of promotional materialsPre review of promotional materials
• Permits “rolling” marketing
applicationsapplications
• FDA awareness efforts
35. Qualifying for Fast‐Track Designation
• Sponsor may request designation if met
conditions of algorithmconditions of algorithm
• Request generally required to state and
support:pp
• That the therapy is intended to treat a serious or
life‐threatening condition, and
Th t th th h th t ti l• That the therapy has the potential
to address an unmet medical need
that is being evaluated
• Note: FT Designation applies to
combination of therapy and
indication (and not to theindication (and not to the
product alone)
36. “Serious and Life‐Threatening” ‐‐ Same as
in Subpart Hin Subpart H
• “Serious”:
• A matter of judgment but based on its impact on factors• A matter of judgment, but based on its impact on factors
such as survival, day‐to‐day functioning, or the likelihood
that the disease, if left treated, will progress from a less
( /severe condition to a more serious one (HIV/AIDS, IBD,
Alzheimer’s)
• “Life‐threatening”:• Life‐threatening :
• Diseases or conditions where the likelihood
of death is high or likely unless the
course of the diseases is interrupted, and
• Disease or conditions with potentially
fatal outcomes where the endpointfatal outcomes where the endpoint
of clinical trial analysis is survival.
37. Selected Fast Track Indications
• CDER
• Coronary syndrome
• CBER
• Advanced RA
• CVA
• ALS
• Malignancies
• Malignancies
• Fabry’s Disease
• Critical limb ischemiag
• Acute pancreatitis
• Platelet adhesion
• HIV
• Muscular dystrophy
• Hepatic failure
• Crohn’s disease• HIV
• SLE
• ARDS
• Crohn s disease
• HIV
• SLE
• Acromegaly • Multiple Sclerosis
39. Fast Track Programs for Expediting
Development ‐‐ MeetingsDevelopment ‐‐ Meetings
• Pre‐IND consultation
• Design of preclinical studies to demonstrate potential toDesign of preclinical studies to demonstrate potential to
address UMN
• Overall development strategy
• Other possible issues regarding FT designation• Other possible issues regarding FT designation
• End‐of‐P1 meeting
• Potential for data from P2 controlled clinical
t i l f lif th t i ltrials for life‐threatening or severely
debilitating illnesses to be basis for approval
(21 CFR 312.82)
E d f P2 ti• End‐of‐ P2 meeting
• Agreement on design of pivotal trials
(note substantial evidence standard
(21 CFR 314 126) i li bl )(21 CFR 314.126) remains applicable)
40. Fast Track Programs for Expediting
Development ‐‐ Meetings (cont)Development ‐‐ Meetings (cont)
• Pre BLA/NDA meeting, to achieve agreement on:
P li i id f ff ti i i i l WCT• Preliminary evidence of effectiveness seen in principal WCTs
• Structure, content, and timing of BLA/NDA, including in rolling
submission
• Structure and content of any electronic submissions
• Readiness for, and proposed timing of, PAIs
• Potential for, and proposed timing of, advisory committee , p p g , y
presentation
• Meeting to discuss labeling issues
In addition to meeting minutes the• In addition to meeting minutes, the
FDA will provide (commitment)
letters at EOP1 and EOP2
commenting on adeq ac ofcommenting on adequacy of
P2/3 development plans
41. FT Programs for Expediting Review
• Rolling Submission
• Only entire sections eligible (eg CMC Tox Clinical;Only entire sections eligible (eg, CMC, Tox, Clinical;
some exceptions, at Agency discretion)
• No draft reports
• Official filing awaits complete application; review
clock starts with complete NDA/BLA
• Expectation that submission schedule
is adhered to by sponsor
Scheduling of review TBD by• Scheduling of review TBD by
division
• User fee must be paid withUser fee must be paid with
first portion
42. Other Programs/Standards
Applicable with FTApplicable with FT
• Priority Review of BLAs/NDAs – FT products
normally eligible (see below)
• Eligibility for Priority Review and Accelerated
Approval (unlinked)
• Efficacy standard in 505(d) (unlinked)y ( ) ( )
44. Priority Review (cont)
• Drug or biologic product may receive priority review, for
example, if
• There is documented improvement in patient compliance• There is documented improvement in patient compliance
• There is a significant reduction or elimination of a treatment‐
limiting drug reaction
• There is adequate safety ad effectiveness data to justify theThere is adequate safety ad effectiveness data to justify the
use of the product in a new subpopulation of patients with the
disease [CDER MAPP 6020.3]
• While biologic products must be intended for the g p
treatment, diagnosis, or prevention of a
serious or life‐threatening disease to
receive a priority review…p y
• Drug products can attain a priority
designation if they offer a significant
improvement compared to marketed p p
products for serious or
non‐serious disease
46. Special Protocol Assessment
• Provided for in section 505(b) of the Act by Section
119(a) of FDAMA
FDA i t t ith t h t th• FDA is to meet with sponsors to reach agreement on the
design and size of pivotal clinical trials
• If agreement reached, Agency will reduce agreement to
writing and make it part of administrative record
• An agreement may not be changed by the sponsor or
FDA after the trial begins, except g , p
• with the written agreement of the
sponsor and FDA, or
• if "a substantial scientific issue essentialif a substantial scientific issue essential
to determining the safety or
effectiveness of the drug" is
identified later
47. Special Protocol Assessment
• Upon request, FDA will evaluate within 45 days
certain protocols to assess whether they meet
i ifi d l i id ifi d bscientific and regulatory requirements identified by
the sponsor (eg, design, conduct, analysis)
• Animal carcinogenicity protocolsg y p
• Final product stability protocols
• Certain clinical protocols for phase 3 trials
Trials whose data will form the primary basis for• Trials whose data will form the primary basis for
an efficacy claim (pivotal clinical trials)
and have been subject of discussion at
an end‐of‐phase 2/pre‐phase 3 meeting
with the review divisionwith the review division
• Trials for which the division agrees
to such a review because the division
is aware of the developmental context
h h h l b din which the protocol is being reviewed
and the questions are being answered
50. Orphan Drug Designation
• Orphan Drugs treat diseases or conditions that are
considered rare in the United States
• "...the term rare disease or condition means any
disease or condition which
( )• (a) affects less than 200,000 persons in the U.S.
[prevalence], or
• (b) affects more than 200,000 persons ( ) , p
in the U.S. but for which there is
no reasonable expectation that the cost
of developing and making available p g g
in the U.S. a drug for such disease
or condition will be recovered from
sales in the U.S. of such drug." g
• See 21 CFR 316
51. Incentives under the ODA
• A seven‐year period of exclusive marketing to the first
sponsor who obtains marketing approval for a designated
orphan drug or biological product for a particular indicationorphan drug or biological product for a particular indication
• Tax credits for clinical research undertaken by a sponsor to
generate required data for marketing approval
• Human drug application not subject to a User Fee unless it• Human drug application not subject to a User Fee unless it
includes an indication for other than a rare disease or
condition
• Protocol Assistance• Protocol Assistance
• The ODA provides for formal protocol assistance
when requested by the sponsors of drugs
for rare diseases or conditions
• A sponsor need not have obtained
orphan drug designation to receive
protocol assistance