Research design

1. huntingmammoths.net Hypothesis Innovation driven research (Bricolage research) Josep Mª Monguet Updated X-2016

2. huntingmammoths.net This is not an easy class & your attention is key

3. huntingmammoths.net May you imagine the feeling of our ancestors when they get the intuition of what was the concept of fire? Creation of new knowledge Quest of fire. 1981

4. huntingmammoths.net Researcher knows that a particular knowledge is hidden and may be discovered. Up. Pixar. 2009 Creation of new knowledge

5. huntingmammoths.net Research for innovation involves exploration, experimentation with new tools and models. Dead poets society. 1989 Creation of new knowledge

6. huntingmammoths.net There are risks, often unknown, associated with research for innovation. Avatar. James Cameron. 2009 Creation of new knowledge

7. huntingmammoths.net Note Doing research for innovation.

8. huntingmammoths.net Doing research for innovation Hypothesis Predictions Test predictions Question specific cases general rules

9. huntingmammoths.net Doing research for innovation Hypothesis Predictions Test predictions Deduction Question Top-down logic specific cases general rules A conclusion obtained through deductive reasoning is certain.

10. huntingmammoths.net Doing research for innovation Hypothesis Predictions Test predictions Deduction Top-down logic specific cases Poor environment has a negative affect in chronic conditions. Social solitariness worsens chronic patients in 8 of 10 cases A conclusion obtained through deductive reasoning is certain. Question general rules

11. huntingmammoths.net Doing research for innovation Hypothesis Predictions Test predictions Induction DeductionBottom-up logic specific cases A conclusion obtained through inductive reasoning is probable, not certain. Question general rules

12. huntingmammoths.net Doing research for innovation Hypothesis Predictions Test predictions Induction DeductionBottom-up logic specific cases You do so, then you are healthy. People that don’t smoke, eat well and have good habits is healthy. A conclusion obtained through inductive reasoning is probable, not certain. Question general rules

13. huntingmammoths.net Doing research for innovation Hypothesis Predictions Test predictions Induction Deduction Question Bottom-up logic is explored Top-down logic is proved Experiment specific cases Empirical research general rules

14. huntingmammoths.net Doing research for innovation Question specific cases New Knowledge Hypothesis Test predictions Predictions Induction Deduction Experiment Empirical research Bottom-up logic is explored Top-down logic is proved

15. huntingmammoths.net Hypothesis Predictions Test predictions Induction Deduction Question What’s exactly expected to happen ? A very specific question related with … Managing the experiment: Variables, sample, measurement, etc. Statement about results & conditions for replication. Doing research for innovation New Knowledge Experiment Empirical research

16. huntingmammoths.net Doing research for innovation Most semiconductor industry forecasters, including Moore, expect Moore's law will end by around 2025 Empirical research

17. huntingmammoths.net Experiment Hypothesis Predictions Test predictions New Knowledge Induction Deduction Question Observing data about computers capacity till 1965 Doing research for innovation Each year computer capacity doubles Moor’s law Induction Bottom – up logic Empirical research Is there a pace in the evolution of computers capacity?

18. huntingmammoths.net Experiment Hypothesis Predictions Test predictions New Knowledge Induction Deduction Question In 202X computers will have a particular capacity Is there a pace in the evolution of computers capacity? Observing data about computers capacity till 1965 Each 18 months its capacity doubles Doing research for innovation Each year computer capacity doubles Moor’s law Deduction Top-down logic Empirical research

19. huntingmammoths.net Abduction Imagination It should be Experience Doing research for innovation Experiment Hypothesis Predictions Test predictions New Knowledge Induction Deduction Question Exploratory research

20. huntingmammoths.net Abduction Experience Doing research for innovation Experiment Hypothesis Predictions Test predictions New Knowledge Induction Deduction Question Exploratory research Activities to maximize options and ideas A diversity of open & often unclear questions Own experience & from others through literature Imagination It should be

21. huntingmammoths.net Doing research for innovation Exploratory research

22. huntingmammoths.net Abduction Experience Doing research for innovation Experiment Hypothesis Predictions Test predictions Induction Deduction Question Exploratory research Imagination It should be Sex has a lot of aspects to be discovered … How does sex really works physiologically ? Etc. Own sexual experience & observation of secrecy around anything related to sex New Knowledge

23. huntingmammoths.net Abduction Experience Doing research for innovation Experiment Hypothesis Predictions Test predictions New KnowledgeInduction Deduction Question Exploratory research + empirical Imagination It should be Sex has a lot of aspects to be discovered … How does sex really works physiologically ? Etc. Own sexual experience & observation of secrecy around anything related to sex Orgasm in men and women are different. Intercourse performance in a couple may depend in part on synchronization … Collecting individuals to observe orgasm performance and behavior

24. huntingmammoths.net Abduction Experience Doing research for innovation Experiment Hypothesis Predictions Test predictions New KnowledgeInduction Deduction Question Bricolage research Imagination It should be Capacity to imagine reasonable questions and or hypothesis Options about constructs, models, etc. The new construct, model or law establishes that, stands for, mean, … Observation, own experience, literature, … Building prototypes and managing qualitative quantitative research This is what is going to happen exactly …

25. huntingmammoths.net Doing research for innovation http://joychen.info/arttap.html Bricolage research

26. huntingmammoths.net Abduction Experience Doing research for innovation Experiment Hypothesis Predictions Test predictions New KnowledgeInduction Deduction Question Imagination It should be Users will be Involved in co- creation because the journey will be created by users. We can imagine many reasonable ways of improving user experience … Which tools & strategies that may increase the value of user experience? Personalizing your journey in museums will be much more engaging … Observation, interviews, ask techniques, literature, … Building a prototype and managing tests with users… Following users behavior Bricolage research

27. huntingmammoths.net Exercise Propose a bricolage research (exploratory + empirical).

28. huntingmammoths.net Propose an exploratory + empirical research. Emotions recognition, machine learning and users behaviour…

29. huntingmammoths.net Doing research for innovation Abduction Experience Experiment Hypothesis Predictions Test predictions New Knowledge Induction Deduction Question Imagination It should be Bricolage research

30. huntingmammoths.net Task A research question.

31. huntingmammoths.net Design a research project focused in the validation of the innovation based on a new product/service. Objective

32. huntingmammoths.net 1 2 3 Question Prediction Test Set an interesting opportunity formulated as a question. Determine new knowledge contribution as an answer to the question. Design a strategy to check the hypothesis. Tasks

33. huntingmammoths.net Tasks 1. Question. Interesting opportunities formulated as questions [Abduction] Opportunities Questions

34. huntingmammoths.net Tasks 1. Question. Interesting opportunities formulated as questions [Abduction] Poor adherence of chronic patients to treatments. Opportunity.

35. huntingmammoths.net Tasks 1. Question. Interesting opportunities formulated as questions [Abduction] Why patients have low adherence to treatments? Question

36. huntingmammoths.net Tasks 2. Predictions. Knowledge contribution as an answer to the question [Hypothesis] Answer (to question) Knowledge contribution Patient need training to manage their treatment. Patients training for adherence to treatments: Strategies, resources, learning models, etc.

37. huntingmammoths.net Patient need motivating training about treatment. Answer. Tasks 2. Prediction. Knowledge contribution as an answer to the question [Hypothesis]

38. huntingmammoths.net Patients training facilitator of adherence to treatments Knowledge contribution. Tasks 2. Prediction. Knowledge contribution as an answer to the question [Hypothesis] Strategies, resources, learning models, etc.

39. huntingmammoths.net Tasks 3. Test. Strategy to check the hypothesis [Experiment] Strategies and prototyping Anticipating conclusions

40. huntingmammoths.net Tasks 3. Test. Strategy to check the hypothesis [Experiment] Design a training system, apply it with real patients and measure its impact on adherence. Strategies and prototyping

41. huntingmammoths.net Tasks 3. Test. Strategy to check the hypothesis [Experiment] The adherence of trained patients increases greatly. Anticipating conclusions + 14 % 60 % +4 % 40 % + 3 % 20 % + 8 % 40 % +29%

42. huntingmammoths.net Gessscore system. - Participative assessment. Class & experts vote. Variables to score the proposal: - Suitability. The results of the research are necessary and are key to innovation. - Feasibility. The research can be managed at an effort that is in the scale of the project. - Creativity. The design of the research is original and will provide a rich approach to innovation Criteria: Threshold 70% Maximum score 100% (units of 5) Evaluation

43. huntingmammoths.net

Research design

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Research design