Mobile Open Software Platforms - Ecosystem Strategies & Challenges

1. Mobile Technology
Consortium
Mobile Open Software Platforms
Ecosystem Strategies
Mobile Technology Consortium - 11/21/08
Jacques Meekel
lobal Software Group MTC - 11/21/2008 - JM
LLC

2. Mobile Technology
Consortium
What have these
companies in
common?
Maemo/N800
lobal Software Group LLC
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MTC - 11/21/2008 - JM

3. What have these companies in common? Mobile Technology
Consortium
Amazon APIs.
External Dev.: 200,000+
Mindstorms
Google APIs => Gadgets: 45,000+
Google Maps => Updated by users
AN OPEN
PLATFORM...
Linux Kernel
Contributors: 2100+
Open Encyclopedia
Updated by users
Maemo/N800
Facebook Platform
1000+ developers
*”Wikinomics – How Mass Collaboration Changes
Development Platform
everything”, Don Tapscott & Anthony Williams
lobal Software Group LLC
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4. Mobile Open Platform – Mobile Technology
Consortium
How does an organization benefit?
Take advantage of all the improvements
continuously being made by the community
Contribute to the Open Platform
Leverage the community by providing the tools
(e.g.; SDK), APIs and devices a developer needs to
build and innovate
“Build, share or buy”, not “build, take or buy”
lobal Software Group LLC
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MTC - 11/21/2008 - JM

5. Android Ecosystem – an example Mobile Technology
Consortium
OEMs
ODMs/JDMs
Developer of Android 1.0
+ Web Platforms
Android
Mobile Operators
Platform
Partners committed to
Open Mobile Platform
Application
Developers
Linux Kernel
Social Web
Community, ISVs
Community
Platforms
lobal Software Group LLC
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MTC - 11/21/2008 - JM

6. Mobile Technology
Mobile Open Platform Ecosystem Consortium
Healthy ecosystem:
All players are healthy and benefit from their association or
mutual participation [Iansiti & Levien]
Android ecosystem players:
Google, Open Handset Alliance, OEMs, ODMS, Mobile
Operators, Application Developers, Social Web platforms
providers, and the Linux development community
lobal Software Group LLC
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MTC - 11/21/2008 - JM

7. Android Ecosystem Mobile Technology
Consortium
Challenges & Opportunities
OEMs
ODMs/JDMs
Developer of Android 1.0
+ Web Platforms
Android
Mobile Operators
Platform
Partners committed to
Challenges:
Open Mobile Platform
Level of access to platform
Potential fragmentation
Application Control on Apps deployment
Developers Opportunities: Linux Kernel
Social Web
Community, ISVs
Community
Large potential market
Platforms
Flexibility to innovate
lobal Software Group LLC
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MTC - 11/21/2008 - JM

8. Android Ecosystem Mobile Technology
Challenges: Consortium
Challenges & Opportunities
Management of multiple
OEMs platforms
Fragmentation from Innovation
Opportunities:
ODMs/JDMs
Leveraging community
Developer of Android 1.0
Flexibility to innovate
+ Web Platforms
Android
Mobile Operators
Platform
Partners committed to
Open Mobile Platform
Application
Developers
Linux Kernel
Social Web
Community, ISVs
Community
Platforms
lobal Software Group LLC
8
MTC - 11/21/2008 - JM

9. Android Ecosystem Mobile Technology
Consortium
Challenges & Opportunities
OEMs
Challenges:
ODMs/JDMs
Invisibility
Fragmentation from Innovation
Developer of Android 1.0
+ Web Platforms
Opportunities:
Leveraging community
Flexibility to innovate
Android
Mobile Operators
Platform
Partners committed to
Open Mobile Platform
Application
Developers
Linux Kernel
Social Web
Community, ISVs
Community
Platforms
lobal Software Group LLC
9
MTC - 11/21/2008 - JM

10. Android Ecosystem Mobile Technology
Consortium
Challenges & Opportunities
OEMs
ODMs/JDMs
Challenges:
Developer of Android 1.0
Fragmentation => Increased
+ Web Platforms
support costs
Expectations from prosumers:
open vs. wall garden
Android
Mobile Operators
Opportunities:
Platform
Partners committed to
Reduction of platforms
Open Mobile Platform
Leveraging community
Flexibility to innovate
Application
Developers
Linux Kernel
Social Web
Community, ISVs
Community
Platforms
lobal Software Group LLC
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MTC - 11/21/2008 - JM

11. Conclusions Mobile Technology
Consortium
Emergence of Mobile Open Platforms has the
potential to significantly benefit & transform the
Mobile Industry
Opportunities
Open Platforms => Open Innovations Ecosystems
Walled Garden approach => Open Mass collaboration
Potential of 50,000+ applications available on one platform (e.g.;
45,000+ Goggle gadgets)
Challenges
Healthy ecosystem depends on health of each player
Apps Developers, OEMs, ODMs, MNOs, System Integrators
Fragmentation from Innovation is a risk
Technology
Management of 50,000+ applications
Reduce the test target (platform derivatives x devices) to one test platform
lobal Software Group LLC
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MTC - 11/21/2008 - JM

12. Mobile Technology
Consortium
White Paper:
Mobile Open Software Platforms - Ecosystem
Strategies
http://globalsoftwaregroupllc.com/WhitePaper.html
lobal Software Group LLC
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