3. @juandamia
In
this
simple
system
(very
simple)
the
traffic
is
driven
to
the
site
by
email,
Organic
and
Paid
Search.
The
people
interact
in
an
eCommerce
Site
and
then
buy
products
genera'ng
income
to
the
company…
www.analy'cs20.org
4. @juandamia
D
E
M
Definición de Kotler en su libro A
N
Marketing Management:
D
Analysis, Planning, and Control
…But
also
is
impacted
by
the
TV
and
Radio
Adver'sing
and
goes
to
the
shop
and
buy
the
product
there,
also
genera'ng
income
to
the
www.analy'cs20.org
company
(the
same
company)
5. @juandamia
Brand Awareness
Call to action
D
E
M
Definición de Kotler en su libro A
N
Marketing Management:
D
Analysis, Planning, and Control
…the
TV
and
Radio
generates
Brand
Awareness
so
people
goes
to
search
engines,
find
the
site
www.analy'cs20.org
and
buy
the
products…
6. @juandamia
D
E
M
Definición de Kotler en su libro A
N
Marketing Management:
D
Analysis, Planning, and Control
People
leave
their
opinions
in
social
networks
helping
others
making
a
decision…buying
producs
www.analy'cs20.org
