15. 2011TRANSACTION &
PERFORMANCE
TOTALS
Overall Albums 331,000,000
CD
Digital Albums
Vinyl Albums
Other Albums
Digital Tracks 1,271,000,000
Streaming 21,000,000,000
Airplay
Radio Spins
Radio Audience
TV Video Spins
158,000,000
842,000,000,000
753,000
Nielsen will capture more than
30 BILLION
Streams & Transactions in 2012
Sales through
1/3/2011-1/1/2012 (52
Weeks). Streams include:
Yahoo!, AOL, Napster,
Rhapsody, Slacker,
MediaNet, Guvera,
Thumbplay, Vevo, Akoo,
and others. Airplay inlcude:
US Terrestrial, Satellite,
and TV Video.
Slide format stolen
directly from Jay
Frank’s awesome
Breakthrough Trends
in the Music Industry
New Music Seminar
preso, which you can
read here.
227,000,000
103,000,000
2,900,000
81,000
16. • Have always-connected devices
combined with unlimited access changed
how we listen? "
• Has it changed the importance of music
in our lives? "
• Do we relate to music and artists who
create it differently? "
• And have these changes made artists
rethink about the way they make music
and relate to fans? "
TODAY’S QUESTIONS!
17.
18.
19. SOUNDING BOARD
LISTENING BEHAVIOR!
IN THE PAST 18 MONTHS:!
-LISTENED TO MUSIC CLASSIFIED IN ALL 20
TOP LEVEL GENRES!
-AVERAGED LISTENING TO MUSIC
CLASSIFIED IN 151 DISTINCT SUB-GENRES!
-SAMPLE LIKE CRAZY TO SEE IF THEY LIKE A
SONG OR STYLE !
-AVERAGE OVER 500 DISTINCT TRACKS!
-LARGE PORTION OF CUSTOMERS AVERAGE
OVER 1800 DISTINCT TRACKS!
!
22. ETHNOGRAPHIC STUDY!
STUDIED 36 DIGITAL MUSIC LISTENERS
OVER A PERIOD OF SIX WEEKS!
THREE PHASES!
• DIARY STUDY OF PEOPLE’S LISTENING
HABITS!
• ONE ON ONE INTERVIEWS IN
SUBJECT’S HOMES!
• GROUP GATHERINGS TO TALK ABOUT
MUSIC’S ROLE IN THEIR LIVES!
CONDUCTED BY STORYLINE RESEARCH AND PRODUCTIONS!
25. 2011TRANSACTION &
PERFORMANCE
TOTALS
Overall Albums 331,000,000
CD
Digital Albums
Vinyl Albums
Other Albums
Digital Tracks 1,271,000,000
Streaming 21,000,000,000
Airplay
Radio Spins
Radio Audience
TV Video Spins
158,000,000
842,000,000,000
753,000
Nielsen will capture more than
30 BILLION
Streams & Transactions in 2012
Sales through
1/3/2011-1/1/2012 (52
Weeks). Streams include:
Yahoo!, AOL, Napster,
Rhapsody, Slacker,
MediaNet, Guvera,
Thumbplay, Vevo, Akoo,
and others. Airplay inlcude:
US Terrestrial, Satellite,
and TV Video.
Slide format stolen
directly from Jay
Frank’s awesome
Breakthrough Trends
in the Music Industry
New Music Seminar
preso, which you can
read here.
227,000,000
103,000,000
2,900,000
81,000
26. IS VARIETY THE NEW MUSIC
IDENTITY?!
HUGE CATALOGS OF MUSIC + !
ALWAYS AVAILABLE PERSONAL
DEVICES +!
EASY PERSONAL AND BROADCAST
SHARING =!
MASSIVELY INCREASED
ECLECTIC LISTENING!
27. “I HAVE A
THEORY ALL
THE GENRES
IN MUSIC ARE
COAGULATING
INTO ONE BIG
MONOGENRE”!
-KYLE CORONEOS!
SAVING COUNTRY MUSIC IN THE NY TIMES!
!
!
HOT 100
32. ACCESS TO CATALOG CREATES
LISTENING ISSUES !
• CURATION FOR CUSTOMERS
MORE IMPORTANT THAN EVER!
• UNLIMITED MUSIC = SHORTER
SHELF LIFE!
• MOVING ON TO THE NEXT THING
QUICKER THAN EVER!
• CHARTS AND POPULARITY
MORE FLUID?!
33. “Music technology in
some ways appears to
have been on a trajectory
in which the end result is
that it will destroy and
devalue itself…. The
technology is useful and
convenient, but it has, in
the end, reduced its own
value and increased the
value of the things it has
never been able [to]
capture or reproduce.”
!