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April 10, 2015
Text of letter sent to Chairmen encouraging them to focus on creating long-term value
Over the past several years at BlackRock, we have engaged extensively with companies, clients,
regulators and others on the importance of taking a long-term approach to creating value. We
have done so in response to the acute pressure, growing with every quarter, for companies to
meet short-term financial goals at the expense of building long-term value. This pressure
originates from a number of sources—the proliferation of activist shareholders seeking immediate
returns, the ever-increasing velocity of capital, a media landscape defined by the 24/7 news cycle
and a shrinking attention span, and public policy that fails to encourage truly long-term
investment.
As I am sure you recognize, the effects of the short-termist phenomenon are troubling both to
those seeking to save for long-term goals such as retirement and for our broader economy. In
the face of these pressures, more and more corporate leaders have responded with actions that
can deliver immediate returns to shareholders, such as buybacks or dividend increases, while
underinvesting in innovation, skilled workforces or essential capital expenditures necessary to
sustain long-term growth.
In 2014, dividends and buybacks in most developed markets reached record levels. With interest
rates approaching zero, returning excessive amounts of capital to investors—who will enjoy
comparatively meager benefits from it in this environment—sends a discouraging message about
a company’s ability to use its resources wisely and develop a coherent plan to create value over
the long term.
There is nothing inherently wrong with returning capital to shareholders in a measured fashion, as
part of a broader growth strategy—indeed, it can be a vital part of a responsible capital
strategy. Nor are the demands of activists necessarily at odds with the interests of other
shareholders; some activist investors take a long-term view and have pushed companies and
their boards to make productive changes.
It is critical, however, to understand that corporate leaders’ duty of care and loyalty is not to every
investor or trader who owns their companies’ shares at any moment in time, but to the company
and its long-term owners. Successfully fulfilling that duty requires that corporate leaders engage
with a company’s long-term providers of capital; that they resist the pressure of short-term
shareholders to extract value from the company if it would compromise value creation for long-
term owners; and, most importantly, that they clearly and effectively articulate their strategy for
sustainable long-term growth. Corporate leaders and their companies who follow this model can
expect our support.
Laurence D. Fink
Chairman and
Chief Executive Officer
55 East 52nd Street
New York, NY 10055
Tel 212-810-5300
www.blackrock.com
April 10, 2015
Page 2
We fully appreciate that the business ecosystem has evolved significantly and presents a
daunting challenge for companies working to resist short-term market pressures. But a clear,
effective articulation of long-term strategy and goals will help your company explain to
shareholders the short-term accommodations that businesses invariably do need to make at
times to adapt to a changing environment. Overall, companies’ ability to resist short-term
pressures—and attract long-term stakeholders—will rest on their ability to both develop and
communicate their plans for future growth.
Companies should not have to fight this battle alone. We believe that government leaders around
the world—with a concerted push from both investors and companies—must act to address
public policy that fosters long-term behavior. We believe that tax policy could be reformed to
incentivize long-term investment, for example, by introducing a steeply decreasing tax rate on
investments held for more than three years, potentially dropping to zero after 10 years. This
would create a profound incentive for more long-term holdings and could be designed to be
revenue neutral. In short, tax reform that promotes long-term investment will benefit both the
companies who rely on capital markets and the hundreds of millions of people saving for
retirement.
Asset managers like BlackRock also have an important role to play, which is why we engage
actively with companies on the key governance factors that in our experience support long-term,
sustainable, financial performance. Chief among these is board leadership—in our view, the
board is management’s first line of defense against short-term pressures. Our starting point is to
support management, particularly during periods where performance has deviated from the long-
term trajectory. But this is more difficult to do where management has not articulated a clear
long-term vision, strategic direction and credible metrics against which to assess performance. In
such cases, we will take action to ensure that the owners’ interests are effectively served.
To that end, we have revised our proxy voting guidelines this year to make clear our expectations
of boards and set out when we may vote against directors, such as instances where we see
evidence of board entrenchment or other signs of ineffective governance. But we also believe
that engagement by firms such as ours should not be overly concentrated on proxy season or
around earnings reports—rather, it should be consistent and sustained, and cover issues broader
and deeper than board elections or earnings per share.
Throughout 2015, BlackRock will continue to focus on these issues, because we recognize that
although much of the financial and business community is in agreement on the need for a more
long-term atmosphere, more concrete steps must be taken to achieve it. We urge you to join us
and with your fellow corporate leaders to invest in the future and thereby lay the foundation for
stronger, more sustainable, and more stable economic growth.
Yours sincerely,
Larry Fink
Chairman and CEO

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Blackrock

  • 1. April 10, 2015 Text of letter sent to Chairmen encouraging them to focus on creating long-term value Over the past several years at BlackRock, we have engaged extensively with companies, clients, regulators and others on the importance of taking a long-term approach to creating value. We have done so in response to the acute pressure, growing with every quarter, for companies to meet short-term financial goals at the expense of building long-term value. This pressure originates from a number of sources—the proliferation of activist shareholders seeking immediate returns, the ever-increasing velocity of capital, a media landscape defined by the 24/7 news cycle and a shrinking attention span, and public policy that fails to encourage truly long-term investment. As I am sure you recognize, the effects of the short-termist phenomenon are troubling both to those seeking to save for long-term goals such as retirement and for our broader economy. In the face of these pressures, more and more corporate leaders have responded with actions that can deliver immediate returns to shareholders, such as buybacks or dividend increases, while underinvesting in innovation, skilled workforces or essential capital expenditures necessary to sustain long-term growth. In 2014, dividends and buybacks in most developed markets reached record levels. With interest rates approaching zero, returning excessive amounts of capital to investors—who will enjoy comparatively meager benefits from it in this environment—sends a discouraging message about a company’s ability to use its resources wisely and develop a coherent plan to create value over the long term. There is nothing inherently wrong with returning capital to shareholders in a measured fashion, as part of a broader growth strategy—indeed, it can be a vital part of a responsible capital strategy. Nor are the demands of activists necessarily at odds with the interests of other shareholders; some activist investors take a long-term view and have pushed companies and their boards to make productive changes. It is critical, however, to understand that corporate leaders’ duty of care and loyalty is not to every investor or trader who owns their companies’ shares at any moment in time, but to the company and its long-term owners. Successfully fulfilling that duty requires that corporate leaders engage with a company’s long-term providers of capital; that they resist the pressure of short-term shareholders to extract value from the company if it would compromise value creation for long- term owners; and, most importantly, that they clearly and effectively articulate their strategy for sustainable long-term growth. Corporate leaders and their companies who follow this model can expect our support. Laurence D. Fink Chairman and Chief Executive Officer 55 East 52nd Street New York, NY 10055 Tel 212-810-5300 www.blackrock.com
  • 2. April 10, 2015 Page 2 We fully appreciate that the business ecosystem has evolved significantly and presents a daunting challenge for companies working to resist short-term market pressures. But a clear, effective articulation of long-term strategy and goals will help your company explain to shareholders the short-term accommodations that businesses invariably do need to make at times to adapt to a changing environment. Overall, companies’ ability to resist short-term pressures—and attract long-term stakeholders—will rest on their ability to both develop and communicate their plans for future growth. Companies should not have to fight this battle alone. We believe that government leaders around the world—with a concerted push from both investors and companies—must act to address public policy that fosters long-term behavior. We believe that tax policy could be reformed to incentivize long-term investment, for example, by introducing a steeply decreasing tax rate on investments held for more than three years, potentially dropping to zero after 10 years. This would create a profound incentive for more long-term holdings and could be designed to be revenue neutral. In short, tax reform that promotes long-term investment will benefit both the companies who rely on capital markets and the hundreds of millions of people saving for retirement. Asset managers like BlackRock also have an important role to play, which is why we engage actively with companies on the key governance factors that in our experience support long-term, sustainable, financial performance. Chief among these is board leadership—in our view, the board is management’s first line of defense against short-term pressures. Our starting point is to support management, particularly during periods where performance has deviated from the long- term trajectory. But this is more difficult to do where management has not articulated a clear long-term vision, strategic direction and credible metrics against which to assess performance. In such cases, we will take action to ensure that the owners’ interests are effectively served. To that end, we have revised our proxy voting guidelines this year to make clear our expectations of boards and set out when we may vote against directors, such as instances where we see evidence of board entrenchment or other signs of ineffective governance. But we also believe that engagement by firms such as ours should not be overly concentrated on proxy season or around earnings reports—rather, it should be consistent and sustained, and cover issues broader and deeper than board elections or earnings per share. Throughout 2015, BlackRock will continue to focus on these issues, because we recognize that although much of the financial and business community is in agreement on the need for a more long-term atmosphere, more concrete steps must be taken to achieve it. We urge you to join us and with your fellow corporate leaders to invest in the future and thereby lay the foundation for stronger, more sustainable, and more stable economic growth. Yours sincerely, Larry Fink Chairman and CEO