140 Proof: Tips and Techniques for Persona-Based Advertising in the Social Stream
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From the 2011 Ogilvy-sponsored Beyond The Like Button social symposium in San Francisco.
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140 Proof: Tips and Techniques for Persona-Based Advertising in the Social Stream
- 1. BEYOND THE “LIKE” BUTTON
- 2. Positivity in the Social Stream
- 4. How Personas Work Who We Follow + What We Say
- 9. Creative Teams In The Stream
- 10. Brevity
- 11. Immediacy
- 12. Novelty
- 13. Thanks! [Q&A]