Presented at the Venture for Canada bootcamp in Kingston, ON on June 4, 2015.

1. Venture for Canada
Product Management Workshop
Jean-Luc David
jldavid@gmail.com
http://www.jldavid.com
Startup Analytics

3. In a startup, the purpose of
analytics is to iterate to product/
market fit before money runs out.

5. How do you make
analytics actionable?

6. Voice of Customers

7. Personas

8. Self-Selection

9. Planning Features

10. Founders
Advisors
Customers
Press
Competitors
Lots of Stakeholders

13. IDC & Forrester

14. Android Analytics

15. Active
Surveys & Focus Groups
Events
Prioritize based on frequency
Trello Board
Quantitative Data

17. Passive
App Analytics
Flurry
Mixpanel
Google Analytics
Crashlytics
Quantitative Data

18. Lean UX
A/B Testing
Qualitative Data

19. Venture for Canada
Product Management Workshop
Jean-Luc David
jldavid@gmail.com
http://www.jldavid.com
Startup Analytics