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Employee engagement sxsw presentation voice storm
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All Content Company
Confidential ©2013 Dynamic Signal Creating Brand Advocates via Employee Engagement With Jim Larrison Co-Founder & GM Dynamic Signal
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Confidential ©2013 Dynamic Signal About Dynamic Signal Dynamic Signal is a social software company that helps brands connect with and manage their relationships with influencers, customers and employees to turn them into social marketers on behalf of the brand • Founded in 2010 • 50 people based in San Francisco, NY, LA • $24m funding: Venrock, Time Warner, Trinity, Cox
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Confidential ©2013 Dynamic Signal
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Confidential ©2013 Dynamic Signal Fans Advocates Passionate Voices Influencers
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Confidential ©2013 Dynamic Signal So Many Tools….
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Confidential ©2013 Dynamic Signal Quality
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Confidential ©2013 Dynamic Signal Participation
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Confidential ©2013 Dynamic Signal Incentives & Prizes
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Confidential ©2013 Dynamic Signal Legal Disclosures
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Confidential ©2013 Dynamic Signal Incentives
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Confidential ©2013 Dynamic SignalJust Add Water….
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Confidential ©2013 Dynamic Signal Why Engage Employees? Knowledge Base Enjoy Sharing Recognition Team Building Gamification Job Satisfaction Low Risk Participation
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Confidential ©2013 Dynamic Signal Good News… Employees Like talking about their job and company Bad News… What? Who? When? How Much? Where?
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Confidential ©2013 Dynamic Signal • Send out emails • Random lists • Measurement? • Rely on PR firm
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Confidential ©2013 Dynamic Signal Tap into earned media power of… Employees Investors/ Advisors Partners Franchises
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Confidential ©2013 Dynamic Signal How It Works
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Confidential ©2013 Dynamic Signal Employee View
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Confidential ©2013 Dynamic Signal Community Email Invitation
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Confidential ©2013 Dynamic Signal Claim Your Account
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Confidential ©2013 Dynamic Signal Register Social Channels
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Confidential ©2013 Dynamic Signal Explore Your Community
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Confidential ©2013 Dynamic Signal Share Content
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Confidential ©2013 Dynamic Signal Management Dashboard
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Confidential ©2013 Dynamic Signal Community Settings
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Confidential ©2013 Dynamic Signal Manage Employees
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Confidential ©2013 Dynamic Signal Manage Posts
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Confidential ©2013 Dynamic Signal Measure Sharing
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