M6.2

1. FANDOM AND AUDIENCE ENGAGEMENT

2. WHO IS BEYONCE?
Beyoncé is a singer/songwriter age 32 born in Houston, Texas. Beyoncé got
her start as the lead vocalist in the band Destiny’s Child. After great success
Beyoncé decided to launch a solo career with the release of her 2003 debut
album Dangerously In Love. Beyoncé has since released 4 more albums and
has won a total of 17 Grammy awards. She is married to rap artist Jay-Z and
together they have a daughter, Blue Ivy. Beyoncé is a revolutionary artist that
has become a household name. Not only is she known for her voice and beauty
but she is also a very active philanthropist and spends a lot of time giving back
to her fans.

3. SOCIAL MEDIA PRESENCE
Beyoncé is extremely active on various forms of social media.
Her pages include:
Facebook: https://www.facebook.com/beyonce
Tumblr: http://iam.beyonce.com/
Twitter: https://twitter.com/Beyonce
YouTube: http://www.youtube.com/user/beyonce
Instagram: http://instagram.com/beyonce
As well as her personal website: http://beyonce.com/
Image retrieved from: http://www.inc.com/abigail-tracy/beyonce-shows-the-true-power-of-social-media.html

8. ONLINE COMMUNITIES
Beyoncé fandom is world renowned as Beyoncé is followed by
members of the “Beyhive” that support the “Queen Bey”, Beyoncé
herself. There are many fan pages created by Beyoncé fans that
are supported by advertisements or donations.
These websites include:
http://thebeyoncenetwork.com/
http://thebeyonceworld.com/
http://www.thebeyhive.com/

9. Members of Beyoncé's blog, Beyhive, can access the blog through
her website, not to be confused with blogs of a similar name. These
members receive perks such as exclusive ticket offers and access
at concerts, merchandise, and the benefit of following the blog
featuring content on music, fashion, and life that is curated by
Beyoncé herself.
Image Retrieved from: http://beyassets.beyonce.com/assets/Beyhive-Hero-a177d10b020b07d675f14e845f8fcaa4.jpg

10. Beyoncé started with a twitter page that had no tweets yet millions of followers.
She turned her focus onto creating a blog and Facebook page that reflects her
values, lifestyle, and artistic creativity.
Beyoncé’s audience is a young, socially and technologically savvy generation that
engages on multiple different social networks to the lives of the people around
them. Beyoncé provides her audience with a pseudo-connection that makes her
audience feel like a part of her life through her use of visuals on Tumblr,
Facebook, Instagram and her website.
AUDIENCE
Image Retrieved from: http://cashmereandivory.files.wordpress.com/2013/02/beyonce-super-bowl-2013-performance.jpg

11. Beyoncé shares photos from her
concerts, personal photos, photos of fans,
photos of cities she has travelled in, and
photos of things that are relevant to a
cause she is passionate about. Most
recently Beyoncé has been posting
pictures of a historical Black people for
Black History month.

13. By sharing pictures of fans in particular,
Beyoncé is connected with her audience on a
level that acknowledges their existence, and
appreciates them. Beyoncé fans feel engaged
because they know she posts these pictures
herself, Beyoncé prides herself on being a part
of all the content that is distributed throughout
her various social media platforms. Fans know
that if they attend a concert and let themselves
be known, Beyoncé's photographer will capture
them and she will put them on the blog.
All Tumblr photos are of me at the Beyoncé
concert in Toronto 2013.

14. Beyoncé recently released a digital album solely on iTunes without the help of the media or any sort of advertisements. Beyoncé's success
can be attributed to her reputation in the media. When it was announced via Instagram that her album was release, sales went through the
roof with many people claiming Beyoncé had “broke the internet”. By engaging honestly with her fans, Beyoncé successfully released the
best selling digital album with no advertisements in history. This achievement would not be possible had she not been active on so many
forms of social media.

15. IN REAL LIFE
Beyoncé is a philanthropist and humanitarian. She continues to engage with her audience through
surprise visits to stores, social events that support a cause, and trying to better the lives of those that
need it. As an A-List star Beyoncé rarely does meet and greets, but she is sure to let her audience know
that she is a part of their life and the lives of many.
Image Retrieved from: http://4.mshcdn.com/wp-content/uploads/2012/08/Beyonce-World-Humanitarian-Day-Performance-640.jpg

16. Image Retrieved from: http://hiphop-n-more.com/wpcontent/uploads/2013/12/beyonce-walmart-4.jpg
Sings for patients at the hospital
Gives every customer $50
gift cards at Walmart
Image Retrieved From:
http://cdn02.cdn.justjared.com/wpcontent/uploads/headlines/2013/08/beyonce-postsbeygood-video-showing-fan-love.jpg
Visits fans for BeyGood Campaign
Image Retrieved from:
http://i.ytimg.com/vi/0ItX3
_mh0e8/0.jpg
Visits fans for BeyGood Campaign
Image Retrieved From:
http://www1.pictures.zimbio.com/mp/msDNSzx53Oel.jpg
Image Retrieved From:
http://www.josepvinaixa.com/blog/wpcontent/uploads/2012/08/Beyonc%C3%A9-I-Was-Here2012.png
Image Retrieved from:
http://www.brandchannel.com/home/image.axd?pi
cture=2013%2F4%2FBeyonce-MissAMeal-300.jpg