- Jeanne Pinder, CEO & Founder, ClearHealthCosts.com Originally presented at the event, "Women Media Entrepreneurs - Making New Ideas Happen," on Sept. 12 at the National Press Club, Washington, D.C.

1. Clearhealthcosts.com. Jeanne Pinder, CEO, jeanne@clearhealthcosts.com, 914-450-9499

2. Bringing transparency
to health care
by telling people what stuff costs.

3. The problem
• No one knows health prices in advance
• Prices for the same procedure vary 10x
in the same locale
.

4. Our solution
• We’re telling people real health-care prices..
• An MRI: $350 or $3,500?
• An IUD: $175 or $1,156?
• A mammogram: $56 or $2,786.95?

5. clearhealthcosts.com

6. 1. The customer piece
• Women: They make 80-90% of health-care
decisions
• Uninsured, high-deductible
• News organizations

7. 2. The tech piece
• Hiring devs: Portland, NYC, Vietnam, Lincoln,
Neb., Cleveland, Kiev and Paris
• Project management and scoping/specs
• Web site design—DB design—wireframing—
Python or Rails or Java, oh my!?
• It’s not rocket science

8. 3. The money piece
• Business to consumer (ads/sponsorships,
freemium subscription)
• Business to business (widgets, consulting,
business services)
• CHC as a service provider and developer
resource

9. Networks work
• My three grant organizations. I lurve them.
• Women (IWMF, J-Lab, xx in tech, techlady
mafia)
• Less so: The startup world
• Less so: The health ecosystem (a lot of
pressure for business as usual)

10. What’s new? What’s next?
• Timing matters.
• We’re now in 7 metro areas
• 50% of our traffic is mobile
• Crowdsourcing

11. Crowdsourcing with WNYC

13. Lessons learned
• When they say “no” it means “not yet”
• Listen to your customers (vasectomies! STD
testing!)
• Most important: Solve a really big problem.

15. Clearhealthcosts.com. Jeanne Pinder, CEO, jeanne@clearhealthcosts.com, 914-450-9499