How to pitch a startup
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This document provides guidance on pitching startups to different audiences. It discusses the importance of understanding the audience and tailoring the pitch accordingly. It recommends different pitch lengths from 10 seconds to 15-20 minutes depending on the situation. Key elements to cover include describing the problem, solution, market size, competitive advantages, revenue model, team, and progress to date. Common mistakes to avoid are not clearly defining the problem or how the solution solves it. Practice is important to refine the pitch. PowerPoint can be useful for showing customer logos, positioning, hard numbers, and the team, but the pitch should be deliverable without slides.
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How to pitch a startup
- 2. Who is this guy?
- 3. The Architecture of a Pitch AUDIENCE DELIVERY CONTENT
- 4. The Audience • Your Mum • Peers • Customers • Journalists • Advisors • Investors • Parties • Formal Networking
- 5. Pitches • Cocktail party o 1 sentence • 30 Second o Problem, Solution, Call to Action • 60 Second o Problem, Solution, Credability, Opportunity, CTA • 3 Minute o Problem, Solution, Credability, Oppotunity, Route to Market, Call to Action • 15 - 20 Minute o Problem, Solution, Credability, Opportunity, Route to
- 6. A Pitch for Every Audience / Situation
- 7. The Challenge ATTENTION TIME
- 8. The best pitches get to the point in the fewest syllables
- 9. "If You Can’t Explain It Simply, You Don’t Understand It Well Enough" Albert Einstein
- 10. Before you Pitch • Think about your audience - how can you make it unique for them. • Research (if possible) o LinkedIn o Google o FB? • Decide what you want o Another meeting o A sale o Investment o A Date
- 11. Delivery Show enthusiasm Smile appropriatly Ask questions Use props Alternate your voice Use your hands Eyeball your user Use (a little) humour Don't bullshit
- 12. Your 10 Second Pitch The problem is ... We solve that by ... The Market Size / Opportunity is ... We have an unfair advantage because ... Customers find us by ... We make money by ... X, Y and Z are similar, but we ... Our team is made up of ... In the last X months we achieved Y
- 13. Your 30 Second Pitch The problem is ... We solve that by ... The Market Size / Opportunity is ... We have an unfair advantage because ... Customers find us by ... We make money by ... X, Y and Z are similar, but we ... Our team is made up of ... In the last X months we achieved Y
- 14. Your 60 Second Pitch The problem is ... We solve that by ... The Market Size / Opportunity is ... We have an unfair advantage because ... Customers find us by ... We make money by ... X, Y and Z are similar, but we ... Our team is made up of ... In the last X months we achieved Y
- 15. Common Mistakes Is your problem really a problem? Does your solution really address the problem Is your market size really relevant? False claims. No evidence. Low energy Uneven presentation Lack of practice
- 17. Some of your answers will suck
- 18. Good: Imagine what you could do to stop your answer from sucking.
- 19. DO NOT GO TO POWERPOINT UNTIL YOU CAN PITCH NAKED
- 20. What Powerpoint is Good for: Customer Logos
- 21. What Powerpoint is Good for: Positioning
- 22. What Powerpoint is Good for: Hard Numbers
- 23. What Powerpoint is Good for: Showing your Team
- 25. An invitation • Every Friday @ 12pm • Centro MovistarInnova • Pitch training