1. Your Brand is Your
Only Real Asset
An exploration into a pure
theory of marketing
Curt Doolittle, CEO Ascentium
Market to the Max, Seattle
March 11, 2009
2. Brand in a social and
economic context
What will happen after
we’ve jumped off the cliff?
3. The Castle is beautiful, but how
did it get there?
Draft #1
Presented to Jean McCarthy
Tuesday, Nov. 4, 2008